Global Zero Turn Mower Market Report and Forecast 2024-2032

Global Zero Turn Mower Market Size

The global zero turn mower market value is expected to grow at a CAGR of 6.50% between 2024 and 2032.

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Global Zero Turn Mower Market Growth

A zero-turn mower is a four-wheeled lawn mower with a zero-degree turning radius. Its front-mounted mowing deck enhances speed and manoeuvrability. Equipped with two steering levers, it can make 180-degree turns swiftly and navigate closely around obstacles.

The zero turn mower industry growth is driven by a shift from slow, inefficient mowers to fast, highly manoeuvrable models. Additionally, zero-turn mowers offer benefits such as improved fuel efficiency, reduced weed growth, and superior cutting power.

Global Zero Turn Mower Market Analysis

The zero turn mower market dynamics and trends are being driven by the release of advanced models featuring enhanced durability, technical innovations, and increased comfort. Compact designs with efficient on/off capabilities are improving grass cutting in challenging areas, resulting in superior lawn quality.

Additionally, growing efforts by manufacturers to develop electric zero-turn mowers as alternatives to diesel and gas are accelerating research and development, which is fuelling zero turn mowers demand growth.

Global Zero Turn Mower Industry Outlook

According to the National Gardening survey, inflation influenced the participation in lawn and gardening activities of significant number of Americans. Common cost-saving measures included using water wisely, buying plants on sale, and growing plants from seeds.

More than one-third of households plan to increase spending on lawn and gardening products in 2023 in the US, especially for food gardening, though flower gardening and lawn care spending is expected to decline. Participation in lawn and gardening activities hit a five-year high, with 80% of households engaging in these activities. The surge in indoor houseplant gardening contributed significantly to the rise in zero turn mower market revenue, as these mowers are valued for their speed and efficiency, making them perfect for swiftly and effectively managing garden spaces.

Average household spending on lawn and gardening reached USD 616 in 2022, up USD 74 from 2021, with hardscaping leading in average spending per household. About one-third of respondents anticipate increasing their spending in 2023, while nearly 2 in 5 households reported higher spending in 2022 compared to 2021.

Similarly, the UK boasts an estimated 27 million gardeners, with 42% of the population enjoying gardening activities. Among these enthusiasts, 57% are female, and 51.42% are aged 55 or above. Notably, 54% of millennials prefer visiting garden centres over nightclubs. During the COVID-19 pandemic, more than 7 million people started gardening, and 35% of UK adults now grow their herbs, fruits, and vegetables. This trend boosts zero turn mower industry revenue, as their steering levers offer excellent control and ease of use, enabling gardeners to maneuver around tight spaces and tackle detailed mowing tasks efficiently.

Zero-turn mowers offer superior manoeuvrability and efficiency, making them ideal for large and complex lawn areas, which enhances zero turn mower market demand.

• Increasing demand for residential and commercial lawn maintenance drives the market, with zero-turn mowers being preferred for their speed and precision.

• Innovations such as advanced control systems and eco-friendly engines boost the attractiveness and performance of zero-turn mowers.

The high purchase price of zero-turn mowers can be a barrier for budget-conscious consumers.

• Advanced technology and components may result in higher maintenance needs and costs.

• Zero-turn mowers may not be suitable for all types of terrain, potentially limiting their market reach.

Growing urbanisation and landscaping needs in emerging markets present expansion of opportunities in the zero turn mowers market.

• The development of electric and hybrid zero-turn mowers aligns with increasing environmental awareness and regulations.

• Expanding product lines to include attachments and accessories can attract a broader customer base.

Economic fluctuations may reduce consumer spending on non-essential equipment, impacting sales.

• The market is highly competitive with numerous players, which can drive down prices and affect profitability.

• Stricter environmental regulations could increase manufacturing costs and complicate compliance.

Key Players in the Zero Turn Mower Market and Their Strategic Initiatives

Deere & Company

• Expand the product line to include electric and hybrid models.

• Focuses on sustainability and reducing carbon footprint to capture zero turn mower market opportunities.

The Toro Company

• Innovates with smart features for enhanced performance and efficiency.

• Diversifies product offerings to meet varied consumer needs.

Husqvarna AB

• Develop robotic mowers with cutting-edge AI capabilities.

• Emphasises eco-friendly products and sustainable practices to meet the growing demand of the zero turn mower market.

Stanley Black & Decker, Inc.

• Integrates IoT and connectivity in mower products.

• Invests heavily in R&D for next-gen technologies.

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Global Zero Turn Mower Industry Segmentation

“Global Zero Turn Mower Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Cutting Width

• Less than 50 Inches

• 50 to 60 Inches

• More than 60 Inches

Market Breakup by Application

• Residential

• Commercial

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

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Zero Turn Mower Market Share

The demand for the zero turn mower market is driven by the popularity of the 50 to 60 inches cutting width segment, which holds a substantial market share. These mowers can operate for extended periods before needing a refuel, enhancing mowing efficiency by minimizing fuel stops. They are also favoured for their excellent customizability, high horsepower, large-capacity decks, and durability.

In the commercial sector, zero-turn mowers are valued for their time and energy efficiency. Increased investments in developing heavy-duty commercial mowers with advanced features, superior cut quality, and improved serviceability are further driving the growth of the zero turn mower industry.

Leading Companies in the Zero Turn Mower Market

The report gives a detailed analysis of the key players in the global zero turn mower market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Deere & Company

• The Toro Company

• Husqvarna AB

• Stanley Black & Decker, Inc.

• Ariens Company (AriensCo)

• Briggs & Stratton, LLC

• Altoz Inc.

• Kubota Corporation

• Shivvers Manufacturing, Inc.

• Alamo Group Inc. (Bush Hog)

• Others

Key Highlights of the Report

Zero Turn Mower Market Report Snapshots

Zero Turn Mower Market Size

Zero Turn Mower Market Growth

Zero Turn Mower Market Analysis

Zero Turn Mower Market Share

Zero Turn Mower Companies