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North America stands out in the yoga market, driven by the growing number of yoga studios in the United States. According to Yoga Vidya School, the average American spends $1000 annually on yoga classes, workshops, and events, with over 36 million yoga practitioners in the country.
Conversely, the Asia Pacific region is expected to dominate the yoga market, with India leading the charge. The increased adoption of yoga in countries like India and Japan, coupled with its rising popularity in China, Thailand, and Australia, significantly contributes to market growth. The region's rich yogic heritage, traditional knowledge, and numerous yoga schools further propel market expansion.
The Ministry of Ayush's initiatives for IDY-2023 include the ‘100 Days, 100 Cities, and 100 Organizations’ campaign to enhance health through yoga, and the ‘Ocean Ring of Yoga,’ featuring global demonstrations at ports and ships, highlighting yoga's unifying power. Sessions will span from the Arctic to Antarctica.
The ‘Yog Bharatmala’ initiative involves the Indian Army, Indian Air Force, Indian Coast Guard, and Border Road Organisation in organizing yoga demonstrations at borders, coasts, and islands, emphasizing yoga's unifying influence and promoting well-being in these areas. The increasing popularity of yoga is expected to expand the yoga market size in India during the forecast period.
North America accounted for a significant share of the market in terms of revenue, with this share expected to grow over the forecast period. This growth is driven by the rising popularity of yoga practices, the increasing number of yoga studios in the United States, and the growing sales of yoga equipment through offline and online channels. Additionally, US-based company Yogaworks launched a new cross-platform app in May 2023, featuring top instructors from across the country.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Yoga Market Analysis
8.1 Key Industry Highlights
8.2 Global Yoga Historical Market (2018-2023)
8.3 Global Yoga Market Forecast (2024-2032)
8.4 Global Yoga Market by Type
8.4.1 Online Yoga Course
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Offline Yoga Course
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Yoga Accreditation Training Programs
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Yoga Market by Practitioner Type
8.5.1 Male
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Female
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Yoga Market by Age Group
8.6.1 Below 18
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 18-29 Years
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 30-50 Years
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Above 50
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.7 Global Yoga Market by Yoga Location
8.7.1 Home
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Gym
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Yoga Studio
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Yoga or Wellness Festival
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Yoga Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Yoga Market Analysis
9.1 Market by Type
9.2 Market by Practitioner Type
9.3 Market by Age Group
9.4 Market by Yoga Location
9.5 Market by Country
9.5.1 United States of America
9.5.1.1 Historical Trend (2018-2023)
9.5.1.2 Forecast Trend (2024-2032)
9.5.2 Canada
9.5.2.1 Historical Trend (2018-2023)
9.5.2.2 Forecast Trend (2024-2032)
10 Europe Yoga Market Analysis
10.1 Market by Type
10.2 Market by Practitioner Type
10.3 Market by Age Group
10.4 Market by Yoga Location
10.5 Market by Country
10.5.1 United Kingdom
10.5.1.1 Historical Trend (2018-2023)
10.5.1.2 Forecast Trend (2024-2032)
10.5.2 Germany
10.5.2.1 Historical Trend (2018-2023)
10.5.2.2 Forecast Trend (2024-2032)
10.5.3 France
10.5.3.1 Historical Trend (2018-2023)
10.5.3.2 Forecast Trend (2024-2032)
10.5.4 Italy
10.5.4.1 Historical Trend (2018-2023)
10.5.4.2 Forecast Trend (2024-2032)
10.5.5 Others
11 Asia Pacific Yoga Market Analysis
11.1 Market by Type
11.2 Market by Practitioner Type
11.3 Market by Age Group
11.4 Market by Yoga Location
11.5 Market by Country
11.5.1 China
11.5.1.1 Historical Trend (2018-2023)
11.5.1.2 Forecast Trend (2024-2032)
11.5.2 Japan
11.5.2.1 Historical Trend (2018-2023)
11.5.2.2 Forecast Trend (2024-2032)
11.5.3 India
11.5.3.1 Historical Trend (2018-2023)
11.5.3.2 Forecast Trend (2024-2032)
11.5.4 ASEAN
11.5.4.1 Historical Trend (2018-2023)
11.5.4.2 Forecast Trend (2024-2032)
11.5.5 Australia
11.5.5.1 Historical Trend (2018-2023)
11.5.5.2 Forecast Trend (2024-2032)
11.5.6 Others
12 Latin America Yoga Market Analysis
12.1 Market by Type
12.2 Market by Practitioner Type
12.3 Market by Age Group
12.4 Market by Yoga Location
12.5 Market by Country
12.5.1 Brazil
12.5.1.1 Historical Trend (2018-2023)
12.5.1.2 Forecast Trend (2024-2032)
12.5.2 Argentina
12.5.2.1 Historical Trend (2018-2023)
12.5.2.2 Forecast Trend (2024-2032)
12.5.3 Mexico
12.5.3.1 Historical Trend (2018-2023)
12.5.3.2 Forecast Trend (2024-2032)
12.5.4 Others
13 Middle East and Africa Yoga Market Analysis
13.1 Market by Type
13.2 Market by Practitioner Type
13.3 Market by Age Group
13.4 Market by Yoga Location
13.5 Market by Country
13.5.1 Saudi Arabia
13.5.1.1 Historical Trend (2018-2023)
13.5.1.2 Forecast Trend (2024-2032)
13.5.2 United Arab Emirates
13.5.2.1 Historical Trend (2018-2023)
13.5.2.2 Forecast Trend (2024-2032)
13.5.3 Nigeria
13.5.3.1 Historical Trend (2018-2023)
13.5.3.2 Forecast Trend (2024-2032)
13.5.4 South Africa
13.5.4.1 Historical Trend (2018-2023)
13.5.4.2 Forecast Trend (2024-2032)
13.5.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Key Indicators for Demand
14.3 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Alo, LLC
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Flyogi LLC
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Gaia, Inc
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Glo, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Yoga Today LLC
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Peloton Interactive, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Life Time, Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 OmStars LLC
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 The Yoga Institute
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Akhanda Yoga Institute
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Yoga Market: Key Industry Highlights, 2018 and 2032
2. Global Yoga Historical Market: Breakup by Type (USD Million), 2018-2023
3. Global Yoga Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Global Yoga Historical Market: Breakup by Practitioner Type (USD Million), 2018-2023
5. Global Yoga Market Forecast: Breakup by Practitioner Type (USD Million), 2024-2032
6. Global Yoga Historical Market: Breakup by Age Group (USD Million), 2018-2023
7. Global Yoga Market Forecast: Breakup by Age Group (USD Million), 2024-2032
8. Global Yoga Historical Market: Breakup by Yoga Location (USD Million), 2018-2023
9. Global Yoga Market Forecast: Breakup by Yoga Location (USD Million), 2024-2032
10. Global Yoga Historical Market: Breakup by Region (USD Million), 2018-2023
11. Global Yoga Market Forecast: Breakup by Region (USD Million), 2024-2032
12. North America Yoga Historical Market: Breakup by Country (USD Million), 2018-2023
13. North America Yoga Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Europe Yoga Historical Market: Breakup by Country (USD Million), 2018-2023
15. Europe Yoga Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Asia Pacific Yoga Historical Market: Breakup by Country (USD Million), 2018-2023
17. Asia Pacific Yoga Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Latin America Yoga Historical Market: Breakup by Country (USD Million), 2018-2023
19. Latin America Yoga Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Middle East and Africa Yoga Historical Market: Breakup by Country (USD Million), 2018-2023
21. Middle East and Africa Yoga Market Forecast: Breakup by Country (USD Million), 2024-2032
22. Global Yoga Market Structure
The market was valued at USD 115.43 billion in 2023.
The market is projected to grow at a CAGR of 9% between 2024 and 2032.
The revenue generated from the yoga market is expected to reach USD 250.70 billion in 2032.
Rising preference for online yoga classes, increasing demand of yoga accessories, surge in yoga retreats and travel and shift towards yoga therapy and wellness are the major trends impacting the yoga market trends.
The yoga market is categorised according to the type, which includes online yoga courses, offline yoga courses, yoga accreditation training programs and others.
The key players are Alo, LLC, Flyogi LLC, Gaia, Inc., Glo, Inc., Yoga Today LLC, Peloton Interactive, Inc., Life Time, Inc., OmStars LLC, The Yoga Institute, and Akhanda Yoga Institute among others.
Based on the practitioner type, the market is divided into male and female.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
The Asia-Pacific region is the fastest-growing region in the global yoga market, driven by the growing number of yoga studios and online access.
Certainly, yoga's popularity is increasing due to its associated health benefits and the shift in lifestyles towards wellness practices.
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