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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Global Yoga Market Analysis by Region
North America stands out in the yoga market, driven by the growing number of yoga studios in the United States. According to Yoga Vidya School, the average American spends $1000 annually on yoga classes, workshops, and events, with over 36 million yoga practitioners in the country.
Conversely, the Asia Pacific region is expected to dominate the yoga market, with India leading the charge. The increased adoption of yoga in countries like India and Japan, coupled with its rising popularity in China, Thailand, and Australia, significantly contributes to market growth. The region's rich yogic heritage, traditional knowledge, and numerous yoga schools further propel market expansion.
The Ministry of Ayush's initiatives for IDY-2023 include the ‘100 Days, 100 Cities, and 100 Organizations’ campaign to enhance health through yoga, and the ‘Ocean Ring of Yoga,’ featuring global demonstrations at ports and ships, highlighting yoga's unifying power. Sessions will span from the Arctic to Antarctica.
The ‘Yog Bharatmala’ initiative involves the Indian Army, Indian Air Force, Indian Coast Guard, and Border Road Organisation in organizing yoga demonstrations at borders, coasts, and islands, emphasizing yoga's unifying influence and promoting well-being in these areas. The increasing popularity of yoga is expected to expand the yoga market size in India during the forecast period.
North America accounted for a significant share of the market in terms of revenue, with this share expected to grow over the forecast period. This growth is driven by the rising popularity of yoga practices, the increasing number of yoga studios in the United States, and the growing sales of yoga equipment through offline and online channels. Additionally, US-based company Yogaworks launched a new cross-platform app in May 2023, featuring top instructors from across the country.
Yoga Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market was valued at USD 115.43 billion in 2023.
The market is projected to grow at a CAGR of 9% between 2024 and 2032.
The revenue generated from the yoga market is expected to reach USD 250.70 billion in 2032.
Rising preference for online yoga classes, increasing demand of yoga accessories, surge in yoga retreats and travel and shift towards yoga therapy and wellness are the major trends impacting the yoga market trends.
The yoga market is categorised according to the type, which includes online yoga courses, offline yoga courses, yoga accreditation training programs and others.
The key players are Alo, LLC, Flyogi LLC, Gaia, Inc., Glo, Inc., Yoga Today LLC, Peloton Interactive, Inc., Life Time, Inc., OmStars LLC, The Yoga Institute, and Akhanda Yoga Institute among others.
Based on the practitioner type, the market is divided into male and female.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
The Asia-Pacific region is the fastest-growing region in the global yoga market, driven by the growing number of yoga studios and online access.
Certainly, yoga's popularity is increasing due to its associated health benefits and the shift in lifestyles towards wellness practices.
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