Yoga Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2024-2032)

Global Yoga Market Size

The yoga market reached a value of approximately USD 115.43 billion in 2023. The market is projected to grow at a CAGR of 9% between 2024 and 2032, reaching a value of around USD 250.70 billion by 2032.

Global Yoga Market Outlook

• The Yoga Ministry of Canada, approved by CRA-Canada, aims to advance yoga in Canadian society, providing affordable yoga services.

• New yoga mats made from recycled materials are now sustainable and eco-friendly, boosting the growth of the yoga industry.

• According to ABS, in 2022, 30.5% of Australians aged 15 and over engaged in strength or toning exercises, including yoga.

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Global Yoga Market Growth

Yoga, originating in ancient India, was crafted by revered Saints and Sages to offer a universally understandable interpretation. It has evolved beyond its historical context, integrating globally, and adapting to contemporary demands. Recognised by modern medicine for its preventive health benefits, yoga, a fundamental aspect of Vedic philosophy, was systematised by Maharishi Patanjali in his "Yoga Sutras," advocating the comprehensive "Ashtanga Yoga" for holistic human development.

Derived from Sanskrit, meaning "to unite," yoga encompasses physical, mental, and spiritual practices aiming to alleviate suffering and attain spiritual enlightenment by aligning mind, body, spirit, and consciousness. While traditional yoga emphasises meditation, modern iterations often prioritise physical postures. The yoga market thrives due to factors like health awareness, fitness trends, home workouts, online courses, government support, and wellness routines.

According to the 2023 World Obesity Atlas from the World Obesity Federation, obesity rates (BMI ≥30kg/m²) are forecasted to rise from 14% to 24%, affecting around 2 billion people by 2035 thus boosting the yoga industry growth.

GLOBAL OBESITY TRENDS FOR ADULTS BY GENDER 2020–2035, IN MILLIONS

Key Trends and Developments

Rising preference for online yoga classes, increasing demand of yoga accessories, surge in yoga retreats and travel and shift towards yoga therapy and wellness are the major trends impacting the yoga market trends.

March 2024

Peloton Interactive, Inc. organised a 21-day Pranayama Sadhana Immersion, providing online participation choices. Collaborating with TikTok, they created a fitness hub, delivering inspiring fitness content to users on both platforms.

January 2024

The Akhanda Yoga Institute had announced that it would offer a 200-hour Yoga Teacher Training in November 2024, with a focus on authentic, holistic practices, and professional learning materials.

January 2024

The Akhanda Yoga Institute introduced a digital Yogic Agni Hotra Chanting Book to assist individuals in enhancing their yoga practice and expanding their knowledge.

September 2023

Peloton and Lululemon established a five-year strategic partnership, combining athletic apparel and fitness content to inspire a community of more than 20 million individuals.

Rising preference for online yoga classes

Online yoga classes are increasing in popularity due to their convenience, flexibility, and affordability, enabling individuals to access various yoga styles and instructors from anywhere. These platforms also offer income and exposure opportunities for yoga teachers, who can produce their content and reach a broader audience.

Increasing demand of yoga accessories

The demand for yoga accessories like mats, blocks, cushions, and clothing has surged, meeting diverse practitioner needs and enhancing the yoga experience for comfort.

Surge in yoga retreats and travel

Yoga retreats and travel have become prominent trends as people seek relaxation, deepen their practice, socialise, and explore new destinations. This trend opens opportunities for specialized services and packages from yoga instructors, travel agencies, and hospitality providers.

Shift towards yoga therapy and wellness

Yoga therapies, targeting specific physical, mental, emotional, and spiritual concerns, are gaining momentum. This trend, complementing other wellness services like physiotherapy and psychotherapy, is driven by increasing consumer awareness of yoga's health benefits.

Global Yoga Market Trends/Drivers

The yoga industry has seen significant growth and evolution due to various factors. The pandemic accelerated the adoption of digital and online yoga classes, making virtual platforms mainstream. Popular destinations like Bali and India have witnessed a surge in wellness tourism, especially for yoga retreats. Yoga is now a common component of corporate wellness programs, aimed at enhancing employee health. Tailored yoga classes for specific demographics and health needs have broadened its appeal.

Wearable technology and sustainable yoga gear are enhancing the practice experience. The integration of mindfulness and meditation, alongside a focus on community and inclusivity, is making yoga more accessible. Ongoing scientific research continues to validate its health benefits, solidifying its credibility. These trends highlight a dynamic yoga market, emphasising accessibility, wellness, and technological progress.

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Global Yoga Market Segments

“Yoga Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Online Yoga Course

• Offline Yoga Course

• Yoga Accreditation Training Programs

• Others

Market Breakup by Practitioner Type

• Male

• Female

Market Breakup by Age Group

• Below 18

• 18-29 Years

• 30-50 Years

• Above 50

Market Breakup by Yoga Location

• Home

• Gym

• Yoga Studio

• Yoga or Wellness Festival

• Others

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Global Yoga Market Share

Online yoga courses contribute to the growth of the yoga industry by providing a diverse array of classes customized to different styles, proficiency levels, and individual requirements. This enables users to choose sessions that best match their preferences and objectives.

Online yoga courses provide accessibility and convenience, being accessible at any time and place, and accommodating individual schedules. They offer a diverse range of classes tailored to various styles and skill levels, making yoga accessible to practitioners of all backgrounds. With cost-effective subscription models, they negate the need for travel expenses and enable practice in a comfortable, private setting.

Offline yoga classes deliver personalized instruction, offering immediate feedback and nurturing a sense of community and accountability among participants. Conducted in dedicated studio environments, these classes facilitate focused practice, free from distractions encountered at home. Regular class schedules aid in establishing consistent practice routines, while the ambience of a yoga studio enhances the overall experience, making it more enjoyable and productive.

Accreditation programs provide thorough training and certification for individuals aspiring to become yoga instructors, opening avenues for career advancement. These programs delve into the depths of yoga philosophy, anatomy, and teaching methodologies, equipping trainees with comprehensive knowledge and skills. Recognised by prominent organizations, such programs enhance instructors' credibility, attracting students seeking quality instruction.

In terms of practitioner demographics, females contribute significantly to the growth of the yoga market by inspiring innovation in various yoga-related products and services. This includes the development of new yoga apparel, accessories, and wellness programs, thereby enriching the overall market offerings available to practitioners.

Male participants in yoga classes foster gender diversity, challenging stereotypes and cultivating a more inclusive atmosphere. This expansion of the male demographic also broadens the market, resulting in specialized products, classes, and marketing approaches. Yoga provides men with enhanced flexibility, strength, and mental well-being, contributing to overall health improvements.

Traditionally, women have constituted the primary demographic for yoga, forming a robust market base that supports diverse products, classes, and services tailored to their preferences. Female practitioners play a crucial role in nurturing supportive communities within yoga studios, promoting involvement and interaction. They advocate for the physical and mental benefits of yoga, driving market growth.

Data from Yoga Vidya School indicates that 72% of yoga practitioners worldwide are female, while 28% are male, contributing to the yoga industry growth.

The yoga market benefits from the 18-29 age group, as early exposure to yoga encourages lifelong healthy habits and promotes overall wellness from a young age.

For individuals under 18, yoga aids physical development by enhancing flexibility, strength, and coordination during critical growth periods. It also helps manage stress and anxiety, boosting concentration and self-esteem, which benefits academic and social aspects. Introducing yoga early cultivates lifelong healthy habits and promotes overall wellness from a young age.

For the 18-29 age group, yoga offers effective stress relief, helping manage the demands of studies, early careers, and social life. It improves physical fitness, flexibility, and strength, aligning well with active lifestyles. Yoga also strengthens the mind-body connection, supporting mental health and emotional resilience during these formative adult years.

For those aged 30-50, yoga assists in achieving work-life balance by reducing stress and promoting relaxation amidst busy personal and professional schedules. It contributes to preventative health by enhancing cardiovascular health, flexibility, joint health, and managing chronic conditions. Regular practice also boosts mental clarity, focus, and emotional stability.

For individuals over 50, yoga enhances mobility, flexibility, and balance, reducing the risk of falls and supporting independence. It helps manage chronic conditions like arthritis, hypertension, and diabetes, improving quality of life. Additionally, yoga supports mental well-being by reducing anxiety, improving sleep quality, and fostering a positive outlook on life.

The yoga market growth is bolstered by home practice, as it provides unparalleled convenience and comfort, enabling individuals to practice at any time without the need for commuting.

Practising yoga at home offers unparalleled convenience and comfort, allowing individuals to practice at any time without the need to commute. This eliminates studio fees, making yoga more affordable, and allows practitioners to create a personalised space with their choice of music, ambience, and pace.

Gyms enhance the yoga experience by providing access to additional equipment like weights and resistance bands. Many gyms offer a variety of yoga classes alongside other fitness options, enabling a diverse workout routine. Practising yoga at the gym also offers opportunities for social interaction and community building within a fitness-focused environment.

Yoga studios often feature highly trained instructors who provide expert guidance for safe and effective practice. Studios foster a strong sense of community, offering a supportive and motivating environment for practitioners. They typically offer a range of specialised classes catering to different levels, styles, and specific needs.

Yoga festivals provide a unique and immersive experience with diverse classes, workshops, and activities in vibrant settings. Festivals offer opportunities to connect with like-minded individuals, instructors, and wellness professionals. Attendees can learn from top instructors, explore new practices, and gain inspiration from the collective energy and shared experience.

Leading Players in the Yoga Market

In the competitive landscape, these companies are key players in offering online yoga classes and instructional videos, providing a diverse range of yoga practices tailored to different skill levels and preferences. They focus on promoting physical, mental, and emotional well-being through the practice of yoga.

Alo, LLC, founded in 2007 and based in Los Angeles, California, specializes in yoga apparel and lifestyle products, promoting mindfulness and wellness through high-quality, eco-friendly fashion.

Flyogi LLC, established in 2016 and headquartered in Miami, Florida, focuses on innovative aerial yoga and fitness equipment, merging traditional yoga practices with modern aerial techniques.

Gaia, Inc., established in 1988 and based in Louisville, Colorado, offers streaming services for yoga, meditation, and conscious living content, supporting personal transformation and holistic health.

Glo, Inc., founded in 2007 and headquartered in Santa Monica, California, provides online yoga, meditation, and Pilates classes, delivering comprehensive wellness programs to users worldwide through its digital platform.

Other yoga market key players are Yoga Today LLC, Peloton Interactive, Inc., Life Time, Inc., OmStars LLC, The Yoga Institute, and Akhanda Yoga Institute among others.

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Global Yoga Market Analysis by Region

North America stands out in the yoga market, driven by the growing number of yoga studios in the United States. According to Yoga Vidya School, the average American spends $1000 annually on yoga classes, workshops, and events, with over 36 million yoga practitioners in the country.

Conversely, the Asia Pacific region is expected to dominate the yoga market, with India leading the charge. The increased adoption of yoga in countries like India and Japan, coupled with its rising popularity in China, Thailand, and Australia, significantly contributes to market growth. The region's rich yogic heritage, traditional knowledge, and numerous yoga schools further propel market expansion.

The Ministry of Ayush's initiatives for IDY-2023 include the ‘100 Days, 100 Cities, and 100 Organizations’ campaign to enhance health through yoga, and the ‘Ocean Ring of Yoga,’ featuring global demonstrations at ports and ships, highlighting yoga's unifying power. Sessions will span from the Arctic to Antarctica.

The ‘Yog Bharatmala’ initiative involves the Indian Army, Indian Air Force, Indian Coast Guard, and Border Road Organisation in organizing yoga demonstrations at borders, coasts, and islands, emphasizing yoga's unifying influence and promoting well-being in these areas. The increasing popularity of yoga is expected to expand the yoga market size in India during the forecast period.

North America accounted for a significant share of the market in terms of revenue, with this share expected to grow over the forecast period. This growth is driven by the rising popularity of yoga practices, the increasing number of yoga studios in the United States, and the growing sales of yoga equipment through offline and online channels. Additionally, US-based company Yogaworks launched a new cross-platform app in May 2023, featuring top instructors from across the country.

Key Highlights of the Report

Yoga Market Report Snapshots

Yoga Market Size

Yoga Market Growth

Yoga Market Trends

Yoga Market Share

Yoga Market Regional Analysis

Yoga Companies