Global Women’s Activewear Market Report and Forecast 2025-2034

Global Women’s Activewear Market Outlook

The global women’s activewear market size reached approximately USD 193.87 billion in 2024. The market is assessed to grow at a CAGR of 6.0% between 2025 and 2034 to attain a value of around USD 327.55 billion by 2034.

Key Trends in the Market

Activewear, variously known as sportswear, refers to clothing that is designed to be worn during outdoor activities, sports, and exercise. It enjoys substantial popularity among women due to its favourable properties such as comfort, breathability, and moisture resistance, among others. Some common types of activewear worn by women are sports bras, leggings, and tank tops.

• Activewear offers an amalgamation of functionality, versatility, comfort, and style, and has emerged as a staple in everyday life, especially among women. Moreover, the growing emphasis on health and wellness activities such as yoga and sports, among women is one of the crucial factors influencing the women’s activewear market growth.

• The growing body positivity movement and the increasing focus on inclusivity and diversity are prompting companies to offer women’s activewear in different sizes that can meet the requirements of all body types.

• Innovative marketing strategies adopted by key players are significantly fuelling the women’s activewear market demand. Brands are leveraging influencer marketing strategies by collaborating with prominent fitness, yoga, and meditation instructors, using social media to build user-generated sports marketing campaigns, and enhancing awareness about different fitness areas to surge the sportswear market sales.

• The growing inclination towards sustainable clothing due to the rising awareness regarding the negative environmental impact of fast fashion is one of the prominent women’s activewear market trends. With the rising environmental awareness, the demand for activewear made from sustainable and ethical production methods as well as eco-friendly, durable, and high-quality raw materials is significantly rising among women.

Innovations in materials are also leading to the development of sustainable activewear that can regulate body temperature, minimise the risk of irritation and allergies, and offer enhanced functionality, breathability, comfortability, and quality to meet the evolving needs of women.

• Technological advancements are further augmenting the women’s activewear market development in the coming years. With the growing health consciousness among women, there is an increasing demand for activewear integrated with sensors, vibrating motors, and accelerometers that can provide real-time feedback on movement, performance, and progression while recording and analysing physical activities.

Moreover, the surging participation of women in sports is likely to boost the demand for smart activewear with enhanced functionalities and capabilities in the coming years.

Market Analysis

Based on product type, the women’s activewear market segmentation includes bottom, outerwear, tops and t-shirts, and innerwear and swimwear, among others. On the basis of price range, the market can be divided into mass, mid, and premium.

By fabric, the market categorisation includes polyester, spandex, cotton, polypropylene, nylon, and neoprene, among others. Based on distribution channel, the market is divided into supermarkets and hypermarkets, speciality stores, and online, among others. The major regional markets for women’s activewear include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global women’s activewear market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• ASICS Corporation

• Nike, Inc.

• Puma SE

• Under Armour, Inc.

• Adidas AG

• Mizuno Corporation

• Hanesbrands Inc.

• Columbia Sportswear Company 

• Ralph Lauren Media Llc 

• The Gap, Inc.

• Others

Market Share by Fabric

Polyester represents a significant portion of the women’s activewear market share as it is durable and cost-effective. The moisture resistance and breathability of this fabric also make it ideal for use in activewear. Polyester can also be blended with other fabrics like spandex to create a fabric with exceptional recovery and stretch for use in sports bras, leggings, and other compression activewear.

Market Share by Distribution Channel

As per the women’s activewear market analysis, the demand for activewear from supermarkets and hypermarkets is rising. The availability of cheap, stylish, and comfortable activewear at discounted prices makes supermarkets and hypermarkets appealing distribution channels. In addition, these stores provide the facility of trial before purchasing, enabling customers to make better buying decisions.

Meanwhile, online sales of women’s activewear are likely to substantially surge due to the growing demand for comfortable clothing among the tech-savvy Gen-Z population and the convenience offered by e-commerce channels.

Competitive Landscape

Ralph Lauren Media Llc is a company that is engaged in the distribution, design, and marketing of luxury lifestyle products. Some of its leading brands are Ralph Lauren Collection, Lauren Ralph Lauren, Chaps, Ralph Lauren Purple Label, and Double RL, among others. Its footwear and accessories, apparel, and fragrances are renowned for their authenticity and timelessness.

Columbia Sportswear Company, established in 1938, is a company that is engaged in sourcing, designing, distributing, and marketing active lifestyle and outdoor footwear, equipment, apparel, and accessories. Its brands, Mountain Hardwear, prAna, Columbia, and SOREL, are aimed to address the diverse requirements of customers leading active lifestyles.

Hanesbrands Inc. based in North Carolina, the United States, is a company that manufactures apparel with exceptional quality, comfort, and value. Over 70% of the company’s offerings are manufactured in its facilities, ensuring sustainable and ethical standards. Some of its bestselling products include T-shirts, activewear, underwear, and shapewear, among others.

Other women’s activewear market players include ASICS Corporation, Nike, Inc., Puma SE, Under Armour, Inc., Adidas AG, Mizuno Corporation, and The Gap, Inc., among others.

Key Highlights of the Report