Global Wireless Headphone Market Report and Forecast 2024-2032

Global Wireless Headphone Market Outlook

The global wireless headphone market size attained a value of approximately USD 54.42 billion in 2023. The market is further estimated to grow at a CAGR rate of 12.20%, in the forecast period of 2024-2032, reaching a value of around USD 154.50 billion by 2032.

Key Trends in the Market

Wireless headphones are headphones that connect to a device without any need of wires, using technologies such as Bluetooth, infrared, and radio waves. They are portable thus allowing more movement for the user and making it a convenient means of listening to audio.

• The adoption of wireless headphones has become popular in the gaming community thus increasing the revenue of the global wireless headphone market. Developing countries are a growing hub for the market and large populations make for a stable market base.

• The market for wireless headphones is benefiting from the rising production of audio and video content, and increasing demand of smartphones. Smartphones are accessible at a much cheaper price nowadays thus contributing to the increased sale of wireless headphones.

• Biometric headphones are becoming popular among athletes as they support multiple features like tracking total calories burned, heart rate, and total distance covered on track. With the increasing awareness regarding fitness and health, the demand for wireless biometric headphones is expected to see a rise as well.

Market Analysis

Based on type, the market is segmented into over-ear, on-ear and in-ear. On the basis of technology, the global wireless headphone market is divided into Bluetooth, infrared (IR), radiofrequency (RF), and Kleer, among others. Based on price point, the distribution of the market is into economic, premium and ultra-premium. By distribution channel, the market is categorised into supermarket/hypermarket, independent retail stores, and e-commerce, among others. The division of market by category is into branded and private label. On the basis of application, the global market is categorised into entertainment, gaming, fitness, and virtual reality, among others.

The market is segmented on the basis of device application into smartphone, laptop, desktop, among others. Based on end user, the market is divided into consumer, and commercial, among others. On the basis of functionality, the market is bifurcated into with microphone and without microphone. Based on the end user generation, the market is categorised into Gen Z, Millennials, Gen X, and boomers. On the basis of ingress protection, the global wireless headphone market is divided into protection from solid objects, protection from water, and combined. The region-wise distribution of the market is North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global wireless headphone market covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Apple Inc.

• Koninklijke Philips N.V. 

• Samsung Electronics Co. Ltd. 

• Sonova Consumer Hearing GmbH 

• Bose Corporation 

• Sony Group Corporation 

• Imagine Marketing Limited 

• Skullcandy, Inc. 

• Dolby Laboratories, Inc. 

• EPOS Group A/S 

• Others

Market Share by Type

In-ear wireless headphones account for a sizable share of wireless headphone market by type as they are the smallest in size making them fit perfectly in the ear canal. They are cost-effective, portable, and their smaller size makes them easier to wear and carry around without any hassle. Over-ear headphones are the largest in size and offer the most comfort to the users with their well-padded cushioning and are often preferred by users seeking noise cancellation wireless headphones. However, even with the growing production of over-ear headphones, many people still prefer listening with in-ear wireless headphones, particularly while on-the-go.

Market Share by Technology

Bluetooth wireless headphones, by technology, occupy a significant share of the wireless headphone market. They support headset connectivity to one electronic device at a time, but their larger production and affordability makes them a popular option among users. Bluetooth wireless headphones also have long battery life with lower power consumption; thus, they are a preferred option for extended use. Due to the extensive penetration of Bluetooth technology across devices and regions, there is a greater demand for wireless headphones with Bluetooth technology because of their ease of connectivity. Meanwhile, infrared (IR) wireless headphones are faster than Bluetooth and radio frequency, as a result of which their popularity is anticipated to increase in the coming years.

Competitive Landscape

Apple Inc. founded in 1976, is a well-known multinational company with headquarters in California, United States. It is known to develop electronic products and provide services to the consumers. Their iPhone smartphones and MacBook laptops are a global phenomenon and can be found in any digital store online.

Koninklijke Philips N.V is a Dutch company founded in 1891, which is worldwide known as Philips, with its headquarters located in Amsterdam in the Netherlands. Their appliances can be found commonly in every other household ranging from kitchen appliances, purifiers, home safety devices and spares. They also provide consulting solutions with innovation in technologies to serve their consumers better.

Samsung Electronics Co. Ltd., founded in 1969, is a manufacturer of smartphones, tablets and electric components with its headquarters situated in Seoul, South Korea. Their smartphones are known for high-definition camera quality with some models competing with the high-end cameras of iPhone as well.

Other market players include Sonova Consumer Hearing GmbH, Bose Corporation, Sony Group Corporation, Imagine Marketing Limited, Skullcandy, Inc., Dolby Laboratories, Inc., and EPOS Group A/S, among others.

Key Highlights of the Report