Global Wipes Market Report and Forecast 2024-2032

Global Wipes Market Size

The global wipes market reached around USD 21.63 billion in 2023. The market is projected to grow at a CAGR of 6.8% between 2024 and 2032 to reach nearly USD 39.10 billion by 2032.

Global Wipes Market Outlook

• 64% of consumers are willing to pay green premiums for sustainable baby hygiene products.

• 78% of consumers prefer eco-friendly baby care products.

• As per UNICEF, basic hygiene services were accessible to ¾ people globally.

Global Wipes Market Growth

The United States is expected to remain one of the leading markets for wipes globally. This can be attributed to the importance of clean homes for nearly 73% of the population. An average American spends nearly USD 42 weekly on procuring cleaning supplies. An average time of 6 hours is spent weekly on cleaning floors, kitchen tops, and bathrooms to minimise the spread of allergens and bacteria, which can cause significant health risks. An unclean bathroom can contain up to 9,000 bacteria per square inch and nearly 70% of the population feels that a clean house alleviates mental stress and promotes harmony. This is expected to drive the demand for wipes for household applications.

Personal care wipes are expected to witness a surge in demand due to the increasing consumer awareness of hand hygiene, which can prevent financial crises on medical bills and potentially save nearly 700,000 people from succumbing to diarrhoea and acute respiratory infections. Globally, 1 in 3 healthcare facilities do not have adequate facilities for hand hygiene. Nearly 712 million healthcare facilities worldwide do not provide running water. In high-income countries, compliance with optimum hand hygiene standards never exceeds 70% of the recommended level, which necessitates the demand for hand wipes in the sector.

Global Wipes Industry Segmentation

Global Wipes Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Disposable

• Non-Disposable

Market Breakup by Application

• Personal Care

• Household

• Industrial

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets

• Convenience Stores

• Online Channels

• Others

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Global Wipes Market Share

Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period, the Asia Pacific is expected to grow at a CAGR of 7.4% due to the increasing demand for baby wipes, driven by high fertility rates.

Leading Companies in the Global Wipes Market

Alcohol-based hand wipes are expected to face increasing adoption over the forecast period, due to their high degree of effectiveness in reducing the incidence of HAIs (healthcare-associated infections).

• KIMBERLY-CLARK CORPORATION

• Nice-Pak Products, Inc.

• Edgewell Personal Care

• The Clorox Company

• Kruger Products Inc.

• APP Group.

• Proctor and Gamble Company

• Unilever plc

• Pigeon Corporation

• 3M Company

• Others

Key Highlights of the Report