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Report Overview
The global wipes market reached around USD 21.63 Billion in 2024. The market is projected to grow at a CAGR of 6.80% between 2025 and 2034 to reach nearly USD 41.76 Billion by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
-
64% of consumers are willing to pay green premiums for sustainable baby hygiene products.
-
78% of consumers prefer eco-friendly baby care products.
-
As per UNICEF, basic hygiene services were accessible to ¾ people globally.
Compound Annual Growth Rate
Value in USD Billion
6.8%
2025-2034
Wipes Market Outlook
*this image is indicative*
| Global Wipes Market Report Summary | Description | Value |
| Base Year | USD Billion | 2024 |
| Historical Period | USD Billion | 2018-2024 |
| Forecast Period | USD Billion | 2025-2034 |
| Market Size 2024 | USD Billion | 21.63 |
| Market Size 2034 | USD Billion | 41.76 |
| CAGR 2018-2024 | Percentage | XX% |
| CAGR 2025-2034 | Percentage | 6.80% |
| CAGR 2025-2034 - Market by Region | Asia Pacific | 7.4% |
| CAGR 2025-2034 - Market by Country | India | 7.8% |
| CAGR 2025-2034 - Market by Country | China | 7.5% |
| CAGR 2025-2034 - Market by Type | Disposable | 8.6% |
| CAGR 2025-2034 - Market by Distribution Channel | Online Channels | 14.5% |
| Market Share by Country 2024 | Brazil | 2.7% |
Global Wipes Market Growth
The United States is expected to remain one of the leading markets for wipes globally. This can be attributed to the importance of clean homes for nearly 73% of the population. An average American spends nearly USD 42 weekly on procuring cleaning supplies. An average time of 6 hours is spent weekly on cleaning floors, kitchen tops, and bathrooms to minimise the spread of allergens and bacteria, which can cause significant health risks. An unclean bathroom can contain up to 9,000 bacteria per square inch and nearly 70% of the population feels that a clean house alleviates mental stress and promotes harmony. This is expected to drive the demand for wipes for household applications.
Personal care wipes are expected to witness a surge in demand due to the increasing consumer awareness of hand hygiene, which can prevent financial crises on medical bills and potentially save nearly 700,000 people from succumbing to diarrhoea and acute respiratory infections. Globally, 1 in 3 healthcare facilities do not have adequate facilities for hand hygiene. Nearly 712 million healthcare facilities worldwide do not provide running water. In high-income countries, compliance with optimum hand hygiene standards never exceeds 70% of the recommended level, which necessitates the demand for hand wipes in the sector.
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Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Global Wipes Industry Segmentation
Global Wipes Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type:
- Disposable
- Non-Disposable
Market Breakup by Application:
- Personal Care
- Household
- Industrial
Market Breakup by Distribution Channel:
- Hypermarkets/Supermarkets
- Convenience Stores
- Online Channels
- Others
Market Breakup by Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Afric
| CAGR 2025-2034 - Market by | Country |
| India | 7.8% |
| China | 7.5% |
| Mexico | 7.2% |
| Canada | 7.0% |
| UK | 6.7% |
| USA | XX% |
| Germany | 6.3% |
| France | XX% |
| Italy | XX% |
| Japan | XX% |
| Australia | XX% |
| Saudi Arabia | XX% |
| Brazil | XX% |
Global Wipes Market Share
Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period, the Asia Pacific is expected to grow at a CAGR of 7.4% due to the increasing demand for baby wipes, driven by high fertility rates.
Leading Companies in the Global Wipes Market
Alcohol-based hand wipes are expected to face increasing adoption over the forecast period, due to their high degree of effectiveness in reducing the incidence of HAIs (healthcare-associated infections).
- KIMBERLY-CLARK CORPORATION
- Nice-Pak Products, Inc.
- Edgewell Personal Care
- The Clorox Company
- Kruger Products Inc.
- APP Group.
- Proctor and Gamble Company
- Unilever plc
- Pigeon Corporation
- 3M Company
- Others
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market reached nearly USD 21.63 Billion in 2024.
The market is projected to grow at a CAGR of 6.80% between 2025 and 2034.
The market is assessed to witness healthy growth in the forecast period to reach around USD 41.76 Billion in 2034.
The different applications of wipes include personal care, household, and industrial.
The types of wipes include disposable and non-disposable.
The different distribution channels in the market are hypermarkets/supermarkets, convenience stores, and online channels, among others.
The different regions covered in the market report are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The key market players are KIMBERLY-CLARK CORPORATION, Nice-Pak Products, Inc., Edgewell Personal Care, The Clorox Company, Kruger Products Inc., APP Group., Proctor and Gamble Company, Unilever plc, Pigeon Corporation, and 3M Company, among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Application |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
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