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The global whole milk powder market is being driven by the increased popularity of dairy products among consumers and the thriving food and beverage industry. The industry growth is supported by factors like the rising living standards and inflating per capita income, in confluence with the growing demand for premium products, in both developed and developing nations.
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The growing focus of manufacturers on providing consumers with enhanced products is giving a further boost to the industry. The fortification of whole milk powder with various nutrients like Vitamin D and calcium will add to the benefits offered by the products, thus targeting health-conscious customers.
Whole milk powder is manufactured by drying the moisture content from milk via the process of evaporation or spray drying. It is a creamy-white substance with a pleasing taste, and it further retains most of the qualities of fluid milk. During its production, the drying process lowers the moisture content of milk to 5%, which results in the formation of the product with reduced weight and a longer shelf-life. The powdered form of the product facilitates the transportation of whole milk powder over long distances without affecting its quality and taste and eliminates the need for refrigeration. The product can further be fortified with nutrients such as Vitamin D and calcium to increase its nutritional value.
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The market can be broadly categorised on the basis of its end-uses into:
The major regional markets for the product include North America, Latin America, Europe, the Middle East and Africa, Europe, and the Asia Pacific.
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The major factors driving the growth of the whole milk powder industry are the impressive functional properties of the product and the ease of transportation. The large number of functional properties, including hydration, colour emulsification, foaming and thickening, and dispersibility, is contributing to its increased utilisation in various food and beverage applications. It finds applications in the manufacturing of bakery products, breakfast cereals, chocolates, coffee whiteners, dairy-based deserts, milkshakes, soups and sauces, and toffees. In comparison to milk, whole milk powder is easy to handle and does not possess the threat of spillage during its transportation over long distances. Other factors such as longer shelf-life of the product, its utilisation in the preparation of recombined milk, thriving food-manufacturing industry, and increasing global population are driving the overall product demand.
Moreover, the growth of the retail sector is boosting the product sales. The growing popularity of online platforms allows consumers to make hassle-free purchases. Also, the extensive promotional activities conducted by the key players have been able to capture consumers' attention, thus, aiding the industry further.
The growing demand for premium products and the growing penetration of key players in both developed and developing nations is significantly contributing to the industry growth. Over the forecast period, constant product innovations and the launch of a new range of whole milk powder like lactose-free variants are expected to aid the industry growth.
The report gives a detailed analysis of the following key players in the global whole milk powder market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by End Use |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the global whole milk powder market attained a volume of nearly 6.38 million metric tons.
The market is projected to grow at a CAGR of 3.1% between 2024 and 2032.
The major drivers of the market are rising disposable incomes, thriving retail sector, growing shift towards dairy products, increased focus on food fortification, longer shelf life of the product, and growing technological advancements.
The key trends guiding the growth of the market include the launch of lactose-free whole milk powder variants with enhanced functional properties and the ease of availability.
The major regions in the market are North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
Dairy, infant formula, bakery, and confectionery are the major end uses of whole milk powder in the market.
The major players in the market are Lactalis International, Nestle SA, Dairy Farmers of America, Danone SA, and Fonterra Co-operative Group, among others.
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