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Global Whiskey Market to Grow at a CAGR of 4.2% During 2024-2032, Aided by the Increased Consumption of Alcoholic Beverages

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Whiskey Market

Global Whiskey Market Size, Share, Trends, Forecast: By Type: American Whiskey, Irish Whiskey, Scotch Whiskey, Canadian Whiskey, Others; By Quality: Premium, High-End Premium, Super Premium; By Distribution Channel: Off-Trade, On-Trade; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Whiskey Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Whiskey Historical Market (2018-2023) 
    8.3    Global Whiskey Market Forecast (2024-2032)
    8.4    Global Whiskey Market by Type
        8.4.1    American Whiskey    
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Irish Whiskey  
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Scotch Whiskey
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
        8.4.4    Canadian Whiskey
            8.4.4.1    Historical Trend (2018-2023)
            8.4.4.2    Forecast Trend (2024-2032)
        8.4.5    Others
    8.5    Global Whiskey Market by Quality
        8.5.1    Premium
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    High-End Premium
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Super Premium
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
    8.6    Global Whiskey Market by Distribution Channel
        8.6.1    Off-Trade
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
            8.6.1.3    Breakup by Type
                8.6.1.3.1    Supermarkets and Hypermarkets
                8.6.1.3.2    Discount Stores   
                8.6.1.3.3    Online Stores
                8.6.1.3.4    Others
        8.6.2    On-Trade
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
            8.6.2.3    Breakup by Type
                8.6.2.3.1    Restaurants and Bars
                8.6.2.3.2    Liquor Stores    
                8.6.2.3.3    Others
    8.7    Global Whiskey Market by Region
      8.7.1    North America
          8.7.1.1    Historical Trend (2018-2023) 
          8.7.1.2    Forecast Trend (2024-2032)
      8.7.2    Europe
          8.7.2.1    Historical Trend (2018-2023) 
          8.7.2.2    Forecast Trend (2024-2032)
      8.7.3    Asia Pacific
          8.7.3.1    Historical Trend (2018-2023) 
          8.7.3.2    Forecast Trend (2024-2032)
      8.7.4    Latin America
          8.7.4.1    Historical Trend (2018-2023) 
          8.7.4.2    Forecast Trend (2024-2032)
      8.7.5    Middle East and Africa
          8.7.5.1    Historical Trend (2018-2023) 
          8.7.5.2    Forecast Trend (2024-2032)
9    North America Whiskey Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Whiskey Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Whiskey Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Whiskey Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Whiskey Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Price Analysis
17    Competitive Landscape
    17.1    Market Structure
    17.2    Company Profiles
        17.2.1    Diageo plc
            17.2.1.1    Company Overview
            17.2.1.2    Product Portfolio
            17.2.1.3    Demographic Reach and Achievements
            17.2.1.4    Certifications
        17.2.2    Bacardi Limited
            17.2.2.1    Company Overview
            17.2.2.2    Product Portfolio
            17.2.2.3    Demographic Reach and Achievements
            17.2.2.4    Certifications
        17.2.3    William Grant & Sons Limited    
            17.2.3.1    Company Overview
            17.2.3.2    Product Portfolio
            17.2.3.3    Demographic Reach and Achievements
            17.2.3.4    Certifications
        17.2.4    Brown-Forman
            17.2.4.1    Company Overview
            17.2.4.2    Product Portfolio
            17.2.4.3    Demographic Reach and Achievements
            17.2.4.4    Certifications
        17.2.5    Edrington
            17.2.5.1    Company Overview
            17.2.5.2    Product Portfolio
            17.2.5.3    Demographic Reach and Achievements
            17.2.5.4    Certifications
        17.2.6    Others
18    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Whiskey Market: Key Industry Highlights, 2018 and 2032
2.    Global Whiskey Market: Key Industry Highlights, 2018 and 2032
3.    Global Whiskey Historical Market: Breakup by Type (USD Billion), 2018-2023
4.    Global Whiskey Market Forecast: Breakup by Type (USD Billion), 2024-2032
5.    Global Whiskey Historical Market: Breakup by Quality (USD Billion), 2018-2023
6.    Global Whiskey Market Forecast: Breakup by Quality (USD Billion), 2024-2032
7.    Global Whiskey Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
8.    Global Whiskey Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
9.    Global Whiskey Historical Market: Breakup by Region (USD Billion), 2018-2023
10.    Global Whiskey Market Forecast: Breakup by Region (USD Billion), 2024-2032
11.    North America Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2023
12.    North America Whiskey Market Forecast: Breakup by Country (USD Billion), 2024-2032
13.    Europe Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2023
14.    Europe Whiskey Market Forecast: Breakup by Country (USD Billion), 2024-2032
15.    Asia Pacific Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2023
16.    Asia Pacific Whiskey Market Forecast: Breakup by Country (USD Billion), 2024-2032
17.    Latin America Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2023
18.    Latin America Whiskey Market Forecast: Breakup by Country (USD Billion), 2024-2032
19.    Middle East and Africa Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2023
20.    Middle East and Africa Whiskey Market Forecast: Breakup by Country (USD Billion), 2024-2032
21.    Global Whiskey Market Structure

Key Questions Answered in the Report

What was the global whiskey market size in 2023?

In 2023, the global whiskey market attained a value of nearly USD 69.24 billion. 

What is the growth rate of the global whiskey market?

The market is projected to grow at a CAGR of 4.20% between 2024 and 2032.

What is the forecast outlook of the global whiskey market for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 100.34 billion by 2032. 

What are the major market drivers?

The major drivers of the market are growing consumption of alcoholic beverages, product marketing, rising disposable incomes, increasing population, improving living standards, and thriving retail sector.

What are the key trends of the market?

The key trends guiding the growth of the  market include the growing demand for luxury brands, the launch of organic whiskey variants, and new product innovations.

What are the major regional markets of whiskey, according to the EMR report?

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

What are the different types of whiskey in the market?

Scotch whiskey, American whiskey, Irish whiskey, and Canadian whiskey, among others, are the different types in the market.

What are the popular qualities of whiskey in the market?

Premium, high-end premium, and super premium are the most popular qualities of whiskey in the market.

What are the major distribution channels for whiskey?

The major distribution channels for whiskey include off-trade and on-trade.

Who are the key market players according to the report?

The key players in the  global whiskey market are Diageo plc, Bacardi Limited, William Grant & Sons Limited, Brown-Forman, and Edrington, among others.

Analyst Review

The global whiskey market attained a value of USD 69.24 billion in 2023, driven by the growing consumer preference for alcoholic beverages, growing expenditure by manufacturers on product-advertising, and inflating consumer disposable incomes. Aided by the launch of organic whiskey variants, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 4.2%. The whiskey market is projected to reach USD 100.34 billion by 2032. 

EMR's meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, Scotch whiskey accounts for the largest market share. On the basis of quality, premium whiskeys dominate the global industry. On the basis of distribution channels, the industry is divided into off-trade and on-trade segments. The major regional markets for whiskey are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share of the market. The key players in the above market include Diageo plc, Bacardi Limited, William Grant & Sons Limited, Brown-Forman, and Edrington, among others.

EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition. 

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