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The global whiskey market reached a value of about USD 69.24 billion in 2023. The industry is further expected to grow at a CAGR of 4.2% in the forecast period of 2024-2032 to reach a value of approximately USD 100.34 billion by 2032.
The global whiskey market is being driven by the increased popularity of alcoholic beverages and rising disposable incomes and changing lifestyle patterns, particularly in emerging nations. By product type, the market can be segregated into American, Irish, Scotch, Canadian, and other whiskeys, with Scotch whiskey accounting for the largest market share. Among different quality, the premium whiskey remains the most preferred one.
Region-wise, the Asia Pacific represents the leading whiskey market globally, accounting for a significant share in the industry. The growth of the industry in the region is driven by factors like rising living standards and inflating per capita income, in confluence with the growing demand for premium products and luxury brands in countries like India and China.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Whiskey Market Analysis
8.1 Key Industry Highlights
8.2 Global Whiskey Historical Market (2018-2023)
8.3 Global Whiskey Market Forecast (2024-2032)
8.4 Global Whiskey Market by Type
8.4.1 American Whiskey
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Irish Whiskey
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Scotch Whiskey
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Canadian Whiskey
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Others
8.5 Global Whiskey Market by Quality
8.5.1 Premium
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 High-End Premium
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Super Premium
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.6 Global Whiskey Market by Distribution Channel
8.6.1 Off-Trade
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.1.3 Breakup by Type
8.6.1.3.1 Supermarkets and Hypermarkets
8.6.1.3.2 Discount Stores
8.6.1.3.3 Online Stores
8.6.1.3.4 Others
8.6.2 On-Trade
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.2.3 Breakup by Type
8.6.2.3.1 Restaurants and Bars
8.6.2.3.2 Liquor Stores
8.6.2.3.3 Others
8.7 Global Whiskey Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Whiskey Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Whiskey Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Whiskey Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Whiskey Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Whiskey Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Diageo plc
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Bacardi Limited
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 William Grant & Sons Limited
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Brown-Forman
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Edrington
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Whiskey Market: Key Industry Highlights, 2018 and 2032
2. Global Whiskey Market: Key Industry Highlights, 2018 and 2032
3. Global Whiskey Historical Market: Breakup by Type (USD Billion), 2018-2023
4. Global Whiskey Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. Global Whiskey Historical Market: Breakup by Quality (USD Billion), 2018-2023
6. Global Whiskey Market Forecast: Breakup by Quality (USD Billion), 2024-2032
7. Global Whiskey Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
8. Global Whiskey Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
9. Global Whiskey Historical Market: Breakup by Region (USD Billion), 2018-2023
10. Global Whiskey Market Forecast: Breakup by Region (USD Billion), 2024-2032
11. North America Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2023
12. North America Whiskey Market Forecast: Breakup by Country (USD Billion), 2024-2032
13. Europe Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2023
14. Europe Whiskey Market Forecast: Breakup by Country (USD Billion), 2024-2032
15. Asia Pacific Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2023
16. Asia Pacific Whiskey Market Forecast: Breakup by Country (USD Billion), 2024-2032
17. Latin America Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2023
18. Latin America Whiskey Market Forecast: Breakup by Country (USD Billion), 2024-2032
19. Middle East and Africa Whiskey Historical Market: Breakup by Country (USD Billion), 2018-2023
20. Middle East and Africa Whiskey Market Forecast: Breakup by Country (USD Billion), 2024-2032
21. Global Whiskey Market Structure
In 2023, the global whiskey market attained a value of nearly USD 69.24 billion.
The market is projected to grow at a CAGR of 4.20% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 100.34 billion by 2032.
The major drivers of the market are growing consumption of alcoholic beverages, product marketing, rising disposable incomes, increasing population, improving living standards, and thriving retail sector.
The key trends guiding the growth of the market include the growing demand for luxury brands, the launch of organic whiskey variants, and new product innovations.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Scotch whiskey, American whiskey, Irish whiskey, and Canadian whiskey, among others, are the different types in the market.
Premium, high-end premium, and super premium are the most popular qualities of whiskey in the market.
The major distribution channels for whiskey include off-trade and on-trade.
The key players in the global whiskey market are Diageo plc, Bacardi Limited, William Grant & Sons Limited, Brown-Forman, and Edrington, among others.
The global whiskey market attained a value of USD 69.24 billion in 2023, driven by the growing consumer preference for alcoholic beverages, growing expenditure by manufacturers on product-advertising, and inflating consumer disposable incomes. Aided by the launch of organic whiskey variants, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 4.2%. The whiskey market is projected to reach USD 100.34 billion by 2032.
EMR's meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, Scotch whiskey accounts for the largest market share. On the basis of quality, premium whiskeys dominate the global industry. On the basis of distribution channels, the industry is divided into off-trade and on-trade segments. The major regional markets for whiskey are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share of the market. The key players in the above market include Diageo plc, Bacardi Limited, William Grant & Sons Limited, Brown-Forman, and Edrington, among others.
EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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