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The global whiskey market is being driven by the growing demand for and consumption of alcoholic beverages globally. Such beverages are widely consumed as a recreational drink and have become extremely popular among people. The growth in the number of whiskey distilleries across the globe, and its increased production is supporting the growth of the industry. The factors like rising disposable incomes, changing lifestyle patterns, and rapid urbanisation and globalisation are aiding the whiskey market growth globally.
Moreover, the growth of the retail sector is further propelling the whiskey market. The development of online retailing portals allows consumers to make hassle-free purchases. Also, the extensive promotional activities conducted by the major players have been able to capture consumers' attention, thus, aiding the industry further.
The growing demand for premium and super-premium whiskeys in both developed and developing nations is significantly contributing to the whiskey market growth. Organic whiskey variants are manufactured using organic barley, which is further aged in virgin oak casks. Over the forecast period, constant product innovations, and a growing shift towards organic variants of whiskey are expected to boost the sales of the product.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the global whiskey market attained a value of nearly USD 69.24 billion.
The market is projected to grow at a CAGR of 4.20% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 100.34 billion by 2032.
The major drivers of the market are growing consumption of alcoholic beverages, product marketing, rising disposable incomes, increasing population, improving living standards, and thriving retail sector.
The key trends guiding the growth of the market include the growing demand for luxury brands, the launch of organic whiskey variants, and new product innovations.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Scotch whiskey, American whiskey, Irish whiskey, and Canadian whiskey, among others, are the different types in the market.
Premium, high-end premium, and super premium are the most popular qualities of whiskey in the market.
The major distribution channels for whiskey include off-trade and on-trade.
The key players in the global whiskey market are Diageo plc, Bacardi Limited, William Grant & Sons Limited, Brown-Forman, and Edrington, among others.
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