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Report Overview
The global whey protein concentrate market size reached around 1348.90 KMT in 2024. The market is further estimated to grow at a CAGR of 3.50% during the forecast period of 2025-2034, to attain a volume of about 1902.76 KMT by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
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Whey protein is a source of essential amino acids and other nutrients, due to which it is used in infant formula to support infant health.
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The probiotic benefits offered by whey protein are expected to increase its adoption to improve intestinal disorders and digestive health.
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There is an increasing demand for whey protein to improve athletic performance, increase lean muscle, and enhance post-workout recovery, among others.
Compound Annual Growth Rate
Value in KMT
3.5%
2025-2034
Whey Protein Concentrate Market Outlook
*this image is indicative*
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As whey protein concentrate has functional characteristics and high nutritional value, it is used as a stabiliser and fat substitute in food products like yoghurts, ice creams, and bakery goods, among others. It is also used to enhance the creaminess of food products.
The increasing health concerns and the growing prevalence of chronic diseases are driving the use of whey protein concentrate in food and nutraceutical applications.
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Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Key Trends and Developments
Improved awareness of health benefits; increasing applications in nutraceuticals; rising demand for organic products; and the expansion of the food sector are the key trends impacting the whey protein concentrate market growth
Rising awareness regarding health benefits of whey protein
Whey protein concentrate is associated with several health benefits, including controlling blood sugar levels, boosting antioxidants like glutathione, and improving immune health, among others. In addition, rising fitness enthusiasm among the population is driving the consumption of whey protein concentrate to prevent muscle breakdown, support rapid muscle recovery, and facilitate high muscle protein synthesis.
Nutraceutical applications of whey protein concentrate
Researchers are increasingly investigating the greater potential of whey protein concentrate in the field of nutraceuticals for boosting innate mucosal immunity during infancy, improving anticancer efficacy, reducing the risk of cardiovascular diseases and gut dysfunction, and decreasing serum glucose levels in healthy individuals, among others.
Rising demand for organic whey protein concentrate
With the increasing inclination towards minimally processed and natural products, the demand for organic whey protein concentrate obtained from milk of grass-fed ruminants is surging. Organic whey protein concentrate contains low amounts of additives and saturated fats and is high in omega-3 fatty acids, which makes it ideal for various health-related applications.
Expanding food processing sector
Food and beverage manufacturers are widely using whey protein concentrate (WPC) to produce foods rich in protein, along with improved texture. It helps in lowering fats and calories and is used as a replacement for milk, cream, butter, oil, eggs and fresh dairy in soups, sauces, and bakery products.
Whey Protein Concentrate Market Trends
An increase in the number of sporting and fitness events has contributed to the consumption of products containing whey protein concentrates. In developed countries such as France, whey protein concentrate products are produced to meet strict hygiene and bacterial quality control standards, making them suitable for clinical and sports nutrition applications.
Whey protein powder blends made up of whey protein concentrate, are widely available on online channels. Additionally, people can choose from a range of flavours such as vanilla, chocolate, mocha cappuccino, oatmeal cookie, and strawberry.
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Market Segmentation
“Global Whey Protein Concentrate Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Nature:
- Conventional
- Organic
Market Breakup by Composition:
- WPC 30%-50%
- WPC 50%-80%
- Others
Market Breakup by End Use:
- Infant Formula and Baby Foods
- Dietary Supplements
- Food Processing
- Sports Nutrition
- Beverages
- Others
Market Breakup by Distribution Channel:
- Pharmacy
- Hypermarket and Supermarket
- Online
- Convenience Store
- Others
Market Breakup by Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Based on nature, while conventional whey protein concentrate leads the market, organic whey protein concentrate is expected to witness a surge in popularity in the coming years
Conventional whey protein concentrate is frequently adopted in functional applications, such as dairy products, to improve the finished product's texture, creaminess, or organoleptic quality.
Pure and all-natural organic whey protein concentrate is made from sweet dairy whey of the highest quality. The flavour of organic whey protein concentrate is quite clean and plain with natural qualities. Players offer whey protein from sustainable agriculture that is 100% certified organic and free of (artificial) sweeteners and flavours such as aspartame, sucralose, and acesulfame K.
Based on end use, infant formula and baby foods dominate the whey protein concentrate market share
The necessary amino acids and nutrients required by newborns are present in whey protein concentrate. It acts as a great protein source for infant nutrition when condensed into a high-quality powder.
Amid rising health consciousness, consumers are seeking healthy and delicious products with minimal amounts of additives and sugar, which has surged the demand for whey protein concentrate in food processing applications.
In order to increase the protein content of baked products like cookies, pancakes, brownies, and puddings while preserving their decadent flavour and texture, players provide heat-stable protein solutions like whey protein concentrates.
Competitive Landscape
The market players are deploying strategies to increase sale retention rates, upscale packaging, and increase innovations
Fonterra Co-Operative Group Limited
Headquartered in New Zealand, Fonterra is a co-operative comprising of 9,000 farmers working in a partnership approach. The company has more than 40 manufacturing facilities in New Zealand with a production capacity of 16 billion litres of milk per annum.
LACTALIS Ingredients
Headquartered in France, LACTALIS Ingredients is engaged in the manufacture and distribution of dairy ingredients all over the world. The company is a subsidiary of Lactalis group, a global cheese manufacturer.
Saputo Inc.
Saputo Inc is a well-known producer of cheese, fluid milk, and cream in Australia, Canada, and Argentina, where it ranks second in terms of production.
Hilmar Cheese Company, Inc.
Headquartered in the United States, Hilmar is a privately owned company specialising in the manufacture of cheese.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other notable players operating in the global whey protein concentrate market are Arla Foods Ingredients Group P/S, Glanbia PLC, and Agropur Cooperative, among others.
Global Whey Protein Concentrate Market Analysis by Region
There is rising awareness among North Americans regarding fitness, health, and nutrition. This is increasing the consumption of whey protein concentrates in protein shakes to facilitate muscle growth after workouts and provide crucial nutrients to build muscle and burn body fat.
The growing number of working women, especially in the APAC region is likely to favour the demand for baby food, expanding the growth of the whey protein concentrate market. China, which heavily relies on imported baby food, is also focusing on boosting its domestic capability of infant formula manufacturing to meet its increasing demand for newborns in the country, further stimulating the demand for whey protein concentrate.
Whey Protein Concentrate Market Report Snapshots
Whey Protein Concentrate Market Size
Whey Protein Concentrate Market Trends
Whey Protein Concentrate Companies
Whey Protein Concentrate Market Regional Analysis
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market reached a volume of 1348.90 KMT in 2024.
The market is further expected to grow at a CAGR of 3.50% during the forecast period of 2025-2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach a volume of about 1902.76 KMT by 2034.
The compositions include WPC 30%-50%, WPC 50%-80%, and others.
The key regional markets for whey protein concentrate are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The end uses include infant formula and baby foods, dietary supplements, food processing, sports nutrition, beverages, and others.
The distribution channels are pharmacy, hypermarket and supermarket, online, convenience store, and others.
The key players in the market include Fonterra Co-Operative Group Limited, LACTALIS Ingredients, Saputo Inc., Hilmar Cheese Company, Inc., Arla Foods Ingredients Group P/S, Glanbia PLC, and Agropur Cooperative, among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Nature |
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| Breakup by Composition |
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| Breakup by End Use |
|
| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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