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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Global Wet Shave Market Outlook
The global wet shave market attained a value USD 18.56 billion in 2023. The industry is further expected to grow at a CAGR of 9.0% in the forecast period of 2024-2032 to reach a value of USD 40.42 billion by 2032.
| Global Wet Shave Market Report Summary | Description | Value |
| Base Year | USD Billion | 2023 |
| Historical Period | USD Billion | 2018-2023 |
| Forecast Period | USD Billion | 2024-2032 |
| Market Size 2023 | USD Billion | 18.56 |
| Market Size 2032 | USD Billion | 40.42 |
| CAGR 2018-2023 | Percentage | XX% |
| CAGR 2024-2032 | Percentage | 9.0% |
| CAGR 2024-2032 - Market by Region | Asia Pacific | 10.4% |
| CAGR 2024-2032 - Market by Country | India | 11.6% |
| CAGR 2024-2032 - Market by Country | China | 9.9% |
| CAGR 2024-2032 - Market by Product | Razor Cartridges | 10.1% |
| CAGR 2024-2032 - Market by Distribution Channel | Hypermarkets | 10.3% |
| Market Share by Country 2023 | India | 4.1% |
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Properties and Applications
Wet shave is a shaving type, which usually requires a cream, razor, shaving brush, and aftershave lotion. The wet shaving method gives a clearer shave than the dry shaving method.
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The wet shave can be divided based on:
- Gender
- Male
- Female
| CAGR 2024-2032 - Market by | Product |
| Razor Cartridges | 10.1% |
| Disposable Razors | 8.6% |
| Blades | XX% |
| Non-disposable Razors | XX% |
| Shaving Lotions and Creams | XX% |
| Others | XX% |
- Product
- Razor Cartridges
- Blades
- Disposable Razors
- Non-disposable Razors
- Shaving Lotions and Creams
- Others
| CAGR 2024-2032 - Market by | Distribution Channel |
| Hypermarkets | 10.3% |
| Supermarkets | 9.6% |
| Independent Retailers | XX% |
| Others | XX% |
- Distribution Channel
- Hypermarkets
- supermarkets
- Independent Retailers
- Others
| CAGR 2024-2032 - Market by | Region |
| Asia Pacific | 10.4% |
| North America | 8.2% |
| Europe | XX% |
| Latin America | XX% |
| Middle East and Africa | XX% |
| CAGR 2024-2032 - Market by | Country |
| India | 11.6% |
| China | 9.9% |
| Canada | 9.3% |
| Mexico | 8.9% |
| Germany | 7.4% |
| USA | XX% |
| UK | XX% |
| France | XX% |
| Italy | 6.3% |
| Japan | XX% |
| Australia | XX% |
| Saudi Arabia | XX% |
| Brazil | XX% |
The EMR report looks into the regional markets of wet shave like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
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Market Analysis
The global wet shave market is being driven by the increasing number of people adopting corporate culture and a growing awareness about personal grooming. The high standard of living and rising disposable incomes are further driving the growth of the industry. The growth in e-commerce industry and innovation concerning razor designs are other factors leading to the growth of the industry. North America is expected to grow at a faster rate as a result of changing lifestyle followed by Europe due to increasing demand for organic ingredients, product innovations, and promotions through advertisements and social media. The Asia Pacific is the largest market for wet shave owing to growing urbanisation, earning capacity of individuals, population, and awareness regarding personal grooming in emerging economies such as China and India.
| 2023 Market Share by | Country |
| India | 4.1% |
| USA | XX% |
| Canada | XX% |
Competitive Landscape
The report presents a detailed analysis of the following key players in the global wet shaving market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Unilever PLC
- Dollar Shave Club, Inc.
- The Procter & Gamble Company
- Edgewell Personal Care Company
- Edwin Jagger Limited
- Godrej Consumer Products Limited
- Johnson & Johnson Services, Inc.
- D.R. Harris & Co. Ltd
- Taylor of Old Bond Street
- Others
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s five forces.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Gender Type |
|
| Breakup by Product |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the global wet shave market attained a value of nearly USD 18.56 billion.
The market is projected to grow at a CAGR of 9% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 40.42 billion by 2032.
The major drivers for the market include rising population, increasing number of people adopting corporate culture, and a growing awareness about personal grooming.
The changing lifestyles of the consumers, along with increased disposable incomes, act as key trends for the market.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with Asia Pacific accounting for the largest share in the market.
The gender types include male and female.
The products include razor cartridges, blades, disposable razors, non-disposable razors, shaving lotions and creams, among others.
The leading distribution channels in the market are hypermarkets, supermarkets, and independent retailers, among others.
The key players in the market include Unilever PLC, Dollar Shave Club, Inc., The Procter & Gamble Company, Edgewell Personal Care Company, Edwin Jagger Limited, Godrej Consumer Products Limited, Johnson & Johnson Services, Inc., D.R. Harris & Co. Ltd, Taylor of Old Bond Street, Others.
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