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Report Overview

The global wet shave market attained a value USD 18.56 Billion in 2023. The industry is further expected to grow at a CAGR of 9.00% in the forecast period of 2024-2032 to reach a value of USD 40.31 Billion by 2032.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Wet Shave Market Report Summary Description Value
Base Year USD Billion 2023
Historical Period USD Billion 2018-2023
Forecast Period USD Billion 2024-2032
Market Size 2023 USD Billion 18.56
Market Size 2032 USD Billion 40.31
CAGR 2018-2023 Percentage XX%
CAGR 2024-2032 Percentage 9.0%
CAGR 2024-2032 - Market by Region Asia Pacific 10.4%
CAGR 2024-2032 - Market by Country India 11.6%
CAGR 2024-2032 - Market by Country China 9.9%
CAGR 2024-2032 - Market by Product Razor Cartridges 10.1%
CAGR 2024-2032 - Market by Distribution Channel Hypermarkets 10.3%
Market Share by Country 2023 India 4.1%

Wet Shave Market

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Wet Shave Industry Segmentation

Wet shave is a shaving type, which usually requires a cream, razor, shaving brush, and aftershave lotion. The wet shaving method gives a clearer shave than the dry shaving method.

Market Breakup by Gender Type

  • Male
  • Female

Market Breakup by Product

  • Razor Cartridges
  • Blades
  • Disposable Razors
  • Non-disposable Razors
  • Shaving Lotions and Creams
  • Others

Market Breakup by Distribution Channel

  • Hypermarkets
  • Supermarkets
  • Independent Retailers
  • Others

Market Breakup by Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Wet Shave Market By Segments

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CAGR 2024-2032 - Market by Product
Razor Cartridges 10.1%
Disposable Razors 8.6%
Blades XX%
Non-disposable Razors XX%
Shaving Lotions and Creams XX%
Others XX%
CAGR 2024-2032 - Market by Distribution Channel
Hypermarkets 10.3%
Supermarkets 9.6%
Independent Retailers XX%
Others XX%
CAGR 2024-2032 - Market by Region
Asia Pacific 10.4%
North America 8.2%
Europe XX%
Latin America XX%
Middle East and Africa XX%
CAGR 2024-2032 - Market by Country
India 11.6%
China 9.9%
Canada 9.3%
Mexico 8.9%
Germany 7.4%
USA XX%
UK XX%
France XX%
Italy 6.3%
Japan XX%
Australia XX%
Saudi Arabia XX%
Brazil XX%

Wet Shave Market By Region

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Market Analysis

The global wet shave market is being driven by the increasing number of people adopting corporate culture and a growing awareness about personal grooming. The high standard of living and rising disposable incomes are further driving the growth of the industry. The growth in e-commerce industry and innovation concerning razor designs are other factors leading to the growth of the industry. North America is expected to grow at a faster rate as a result of changing lifestyle followed by Europe due to increasing demand for organic ingredients, product innovations, and promotions through advertisements and social media. The Asia Pacific is the largest market for wet shave owing to growing urbanisation, earning capacity of individuals, population, and awareness regarding personal grooming in emerging economies such as China and India.

2023 Market Share by Country
India 4.1%
USA XX%
Canada XX%

Competitive Landscape

The report presents a detailed analysis of the following key players in the global wet shaving market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Unilever PLC
  • Dollar Shave Club, Inc.
  • The Procter & Gamble Company 
  • Edgewell Personal Care Company 
  • Edwin Jagger Limited 
  • Godrej Consumer Products Limited
  • Johnson & Johnson Services, Inc.
  • D.R. Harris & Co. Ltd
  • Taylor of Old Bond Street
  • Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s five forces.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Gender Type
  • Product
  • Distribution Channel
  • Region
Breakup by Gender Type
  • Male
  • Female
Breakup by Product
  • Razor Cartridges
  • Blades
  • Disposable Razors
  • Non-disposable Razors
  • Shaving Lotions and Creams
  • Others
Breakup by Distribution Channel
  • Hypermarkets
  • Supermarkets
  • Independent Retailers
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Unilever PLC
  • Dollar Shave Club, Inc.
  • The Procter & Gamble Company 
  • Edgewell Personal Care Company 
  • Edwin Jagger Limited 
  • Godrej Consumer Products Limited
  • Johnson & Johnson Services, Inc.
  • D.R. Harris & Co. Ltd
  • Taylor of Old Bond Street
  • Others
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the global wet shave market attained a value of nearly USD 18.56 Billion.

The market is projected to grow at a CAGR of 9.00% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 40.31 Billion by 2032.

The major drivers for the market include rising population, increasing number of people adopting corporate culture, and a growing awareness about personal grooming.

The changing lifestyles of the consumers, along with increased disposable incomes, act as key trends for the market.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with Asia Pacific accounting for the largest share in the market.

The gender types include male and female.

The products include razor cartridges, blades, disposable razors, non-disposable razors, shaving lotions and creams, among others.

The leading distribution channels in the market are hypermarkets, supermarkets, and independent retailers, among others.

The key players in the market include Unilever PLC, Dollar Shave Club, Inc., The Procter & Gamble Company, Edgewell Personal Care Company, Edwin Jagger Limited, Godrej Consumer Products Limited, Johnson & Johnson Services, Inc., D.R. Harris & Co. Ltd, Taylor of Old Bond Street, Others.

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30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124