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The enhancement of ecotourism, cultural tourism, and sports tourism is likely to create many new opportunities for the market. Hectic work schedules and sedentary lifestyles combined with the lack of physical activities have led to increased cases of certain lifestyle related diseases, like diabetes, obesity, and high cholesterol levels. Secondary activities are the leading segment, whereas primary segment is expected to witness a faster growth in the coming years. Activities of secondary tourism include visitors seeking relaxation while it is not the main motivation of the visit. Healthy exercise, spa treatments, and experiences of mind and body are applied to leisure or business trips in the secondary tourism segment. Domestic service is the leading type in the industry.
Wellness Tourism Market Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the global wellness tourism market attained a value of nearly USD 896.73 billion.
The market is projected to grow at a CAGR of 7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 1648.55 billion by 2032.
The major drivers of the market are rising number of tourists, increasing disposable incomes, and growing interest in wellness.
The key trends guiding the growth of the market include the increasing promotions of wellness tourism, hectic work schedules of people worldwide, rising interest in preventive healthcare.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Domestic and international are the major travel types of wellness tourism in the market.
Beauty and anti-ageing, health and nutrition, fitness and weight management, preventive and personalised medicine, complementary and alternative medicine, spa industry, and workplace wellness, among others, are the major activities of wellness tourism in the market.
Primary and secondary are the significant purposes of wellness tourism in the industry.
The major players in the global wellness tourism market are Intercontinental Hotels Group, Marriott International, Inc., Hilton Worldwide Holdings, Inc., Accor SA, Wyndham Hotels & Resorts, Inc., Hyatt Hotels Corporation, and Red Carnation Hotels Ltd., among others.
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