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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Global Wellness Tourism Market Outlook
The global wellness tourism market attained a value of USD 896.73 billion in 2023. The wellness tourism market is further expected to grow in the forecast period of 2024-2032 at a CAGR of nearly 7% to reach USD 1648.55 billion by 2032. The market is primarily being driven by the rising number of tourists worldwide. Europe dominates the global market currently.
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Market Segmentation
Wellness tourism promotes good health and well-being through physical, psychological, and mental activities. While well-being tourism is often compared to medical tourism, as visitors are driven by the health interests of the public, wellness tourists are cautious, often concentrating on prevention and medical tourists are committed to improving or preserving health and quality of life.
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Based on type, the wellness tourism market can be divided into:
- Domestic
- International
On the basis of activity, the wellness tourism market is segmented into:
- Beauty and Anti-Ageing
- Health and Nutrition
- Fitness and Weight Management
- Preventive and Personalised Medicine
- Complementary and Alternative Medicine
- Spa Industry
- Workplace Wellness
- Others
The industry can be broadly categorised on the basis of its purpose into:
- Primary
- Secondary
The EMR report looks into the regional markets of wellness tourism like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
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Market Analysis
The enhancement of ecotourism, cultural tourism, and sports tourism is likely to create many new opportunities for the market. Hectic work schedules and sedentary lifestyles combined with the lack of physical activities have led to increased cases of certain lifestyle related diseases, like diabetes, obesity, and high cholesterol levels. Secondary activities are the leading segment, whereas primary segment is expected to witness a faster growth in the coming years. Activities of secondary tourism include visitors seeking relaxation while it is not the main motivation of the visit. Healthy exercise, spa treatments, and experiences of mind and body are applied to leisure or business trips in the secondary tourism segment. Domestic service is the leading type in the industry.
Competitive Landscape
The report presents a detailed analysis of the following key players in the global wellness tourism market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Intercontinental Hotels Group
- Marriott International, Inc.
- Hilton Worldwide Holdings, Inc.
- Accor SA
- Wyndham Hotels & Resorts, Inc.
- Hyatt Hotels Corporation
- Red Carnation Hotels Ltd.
- Others
The EMR report gives an in-depth insight into the wellness tourism market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Travel Type |
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| Breakup by Activity |
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| Breakup by Purpose |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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Wellness Tourism Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the global wellness tourism market attained a value of nearly USD 896.73 billion.
The market is projected to grow at a CAGR of 7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 1648.55 billion by 2032.
The major drivers of the market are rising number of tourists, increasing disposable incomes, and growing interest in wellness.
The key trends guiding the growth of the market include the increasing promotions of wellness tourism, hectic work schedules of people worldwide, rising interest in preventive healthcare.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Domestic and international are the major travel types of wellness tourism in the market.
Beauty and anti-ageing, health and nutrition, fitness and weight management, preventive and personalised medicine, complementary and alternative medicine, spa industry, and workplace wellness, among others, are the major activities of wellness tourism in the market.
Primary and secondary are the significant purposes of wellness tourism in the industry.
The major players in the global wellness tourism market are Intercontinental Hotels Group, Marriott International, Inc., Hilton Worldwide Holdings, Inc., Accor SA, Wyndham Hotels & Resorts, Inc., Hyatt Hotels Corporation, and Red Carnation Hotels Ltd., among others.
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