Global Weight Loss and Weight Management Diet Market Report and Forecast 2024-2032

Global Weight Loss and Weight Management Diet Market Outlook

The global weight loss and weight management diet market size was valued at USD 190.35 billion in 2023. It is projected to grow at a CAGR of 8.3% between 2024 and 2032, reaching a value of USD 391.55 billion by 2032.

Key Takeaways:

• Increased interest in weight management diets stems from rising obesity, cardiovascular diseases, diabetes, sedentary lifestyles, and poor dietary choices worldwide.

• World Obesity Atlas, 2023, forecasts the sharpest increase in obesity among children and adolescents, projecting boys to rise from 10% to 20% and girls from 8% to 18% globally from 2020 to 2035.

• Approx 30% of the individuals in the European Union spent at least two and half hours per week of leisure time on physical activity (source: Eurostat).

Weight management, as classified by the National Center of Biotechnology Information, involves weight loss and maintenance stages. While exercise is significant, dietary restriction mainly drives weight loss, exerting a greater influence on the process. As per the weight loss and weight management diet market report, physical activity makes up merely 15 to 30 percent of daily energy expenditure, whereas food intake accounts for the entirety of energy intake, totalling 100 percent.

Therefore, the most substantial impact on the energy balance equation is achieved by decreasing energy intake. There is an extensive array of proposed diets, each involving varying reductions in proportions of protein, carbohydrates (CHO), and fat, regardless of their names.

According to the 2023 World Obesity Atlas from the World Obesity Federation, obesity rates (BMI ≥30kg/m²) are forecasted to rise from 14% to 24%, affecting around 2 billion people by 2035.

GLOBAL OBESITY TRENDS FOR ADULTS BY GENDER 2020–2035, IN MILLIONS

Key Trends and Developments

The changing lifestyle preferences of customers, growing fitness facilities, and changing lifestyle preferences are increasing the global weight loss and weight management diet market size.

January 2024

Abbott unveiled the PROTALITY™ shake, targeting adults who want to lose weight without sacrificing muscle health.

January 2024

Mayo Clinic has introduced the Mayo Clinic Diet Medical Weight Loss Rx Program, aiding patients using weight loss medications in symptom management and lifestyle adjustments.

December 2023

Hims & Hers Health, Inc. introduced Weight Loss by Hims & Hers, a tailored clinical program aiming to assist individuals in reaching weight-loss targets.

April 2023

The NHS expands ‘soups and shakes’ diet to more UK regions, offering potential remission for thousands with type 2 diabetes.

Increasing demand for a healthy diet

Obesity is on the rise due to unhealthy lifestyles and dietary choices, leading to increasing health issues like heart attacks and diabetes. This has created a demand for nutritious food and balanced diets, fuelling market growth. The emphasis is on consuming a diverse, nutrient-dense whole foods diet for effective weight loss, aiding the weight loss and weight management diet market growth.

Growing fitness facilities

The market is growing due to increasing awareness of weight loss and management options, including gyms, yoga centers, aerobics centers, dance centers, pilates centers, fitness centers, and athletic clubs. The American Diabetes Association suggests that exceeding basic exercise guidelines (150 min/week of moderate-intensity exercise) is more likely to support long-term weight loss and maintenance. In 2022, Gov UK reported that 63.1% of adults in England aged 16 and over engaged in recommended weekly physical activity.

Changing lifestyle preferences

Contemporary lifestyles contribute to weight gain through behaviours like fast eating, insufficient sleep, high stress, and inadequate physical activity. This has led to a surge in the adoption of weight management diets, including intermittent fasting, DASH diet, Paleo diet, and low-carb diet, to address and reduce excess weight, further accelerating the weight loss and weight management diet market development.

Government Initiative

Governments globally are combating obesity through different initiatives. For example, USDA National Institute of Food and Agriculture's projects aims at addressing nutritional needs and creating foods for caloric balance. Further examples include the UK's NHS 12-week weight management program, Australia's "Pick a Tick Initiative" by the National Heart Foundation, and Europe's EPODE, aimed at preventing childhood obesity together.

Global Weight Loss and Weight Management Diet Market Trends

The global market for weight loss and weight management diets is expanding, driven by government and organizational initiatives promoting physical activity and healthy eating habits at different scales.

Worldwide, governments and corporations are engaged in combating obesity and chronic diseases through incentives and wellness initiatives. Leading manufacturers are introducing novel dietary supplements with specialized blends of fibre, herbs, and minerals to boost metabolism, fueling weight loss and weight management diet market growth.

Market Segmentation

Global Weight Loss and Weight Management Diet Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Meal Replacement

• Weight Loss Supplement

• Beverages

• Low-Calorie Sweetener

• Other

Market Breakup by Distribution Channels

• Supermarkets and Hypermarkets

• Convenience Stores

• Specialty Stores

• Online

• Others

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Based on product type, beverage is anticipated to grow the fastest in the global weight loss and weight management diet market due to convenience for on-the-go consumption, thus, providing swift means to access the nutritional advantage.

When incorporated with positive lifestyle adjustments, specific drinks prove more efficient than others in facilitating weight loss. Green tea, coffee, and high-protein beverages, for instance, have demonstrated the ability to enhance metabolism, induce a sense of fullness, and reduce hunger, potentially contributing to the promotion of weight loss.

Numerous potent weight loss supplements, such as caffeine, green tea extract, CLA, and L-carnitine, are widely accessible. Scientifically proven to enhance metabolism, elevate fat metabolism, and curb appetite, these ingredients are among the most favored in the market.

A meal replacement shake aims to substitute breakfast, lunch, or dinner, typically rich in nutrients but with fewer calories than a regular meal. Low-calorie sweeteners (LCS) are sugar substitutes with minimal or no calories and higher sweetness intensity. FDA-approved examples include aspartame, saccharin, and sucralose, among others.

The global weight loss and weight management diet market share, based on distribution channels, is witnessing high growth.

The global weight loss and weight management diet is mainly routed through hypermarkets, supermarkets, convenience stores, online retail, specialty shops, and others, facilitating consumer comparison and informed buying of diet and weight loss products.

Offline channels provide manufacturers with chances to build secure partnerships, promote enduring collaborations, and increase brand recognition. Moreover, the online distribution sector is growing rapidly, with platforms promising same-day deliveries, fuelling its rapid expansion.

Competitive Landscape

The competitive landscape is characterized by the growing number of fitness centres, weight loss medication, government and business initiatives, and a focus on improving customer satisfaction in the global weight loss and weight management diet market.

Abbott Laboratories was established in 1888 and headquartered in the United States, it focuses on cardiovascular, diagnostics, diabetes, and neuromodulation products. Additionally, it manufactures nutrition brands like Pedialyte, Ensure, Glucerna, and Similac which produces nutritional supplements and meal replacements.

Cargill Inc. was established in 1865 and headquartered in the United States, primarily engages in trading, purchasing, and distributing grain and agricultural commodities like palm oil. It also trades in energy, steel, and transport, raises livestock, produces feed, and manufactures food ingredients for various applications including ultra-processed foods and industrial purposes.

General Mills Inc. was established in 1928 and headquartered in the United States, it is a renowned food company offering trusted brands including Nature Valley™, Betty Crocker™, Häagen-Dazs™, Annie’s™ organic snacks, Cheerios™, and a variety of products from Pillsbury among others.

Ingredion Inc. was established in 1906 and headquartered in the US, it produces sweeteners, starches, nutrition ingredients, and biomaterials utilized by consumers in a wide array of everyday products, spanning from foods and beverages to paper and pharmaceuticals.

Other key players in the global weight loss and weight management diet market report are Kellogg Co., Nutrisystem Inc., The Kraft Heinz Company, Almased, USA., among others.

Global Weight Loss and Weight Management Diet Market Analysis by Region

North America stands out in the global market for weight loss and weight management diets, largely due to its large consumer base. As per the 2023 World Obesity Atlas, the United States is projected to experience a 2.1% annual rise in adult obesity from 2020 to 2035, with overweight issues expected to impact the national GDP by 4.0% until 2035. This trend is boosting the weight loss and weight management diet market size in the region.

TOTAL ECONOMIC IMPACT OF BMI≥25KG/M2, US$ MILLION, 2020-2035

The Asia Pacific is anticipated to claim a substantial market share in the forecast period. The increasing occurrence of obesity, diabetes, and hypertension, coupled with greater awareness regarding the complications associated with being overweight, are bolstering the weight loss and weight management diet market expansion.

Likewise, Europe, Latin America, the Middle East, and Africa are witnessing an escalating need for weight management diets. This surge is propelled by the increasing prevalence of obesity, cardiovascular diseases, diabetes, sedentary lifestyles, and unhealthy dietary habits in these regions.

Key Highlights of the Report