Report Overview

The global webtoons market value reached approximately USD 5.55 billion in 2024. The market is projected to grow at a CAGR of 18.6% between 2025 and 2034, reaching a value of around USD 25.82 billion by 2034.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

  • South Korean company WEBTOON boasts more than 24 million creators and nearly 170 million monthly active users from over 150 countries.
  • In January 2024, the South Korean Ministry of Culture, Sports and Tourism and Korea Creative Content Agency reported that webtoon sales in 2022 witnessed a y-o-y surge of 16.8%.
  • In 2021, Gen Z and younger millennials comprised 75% of webtoon users worldwide.

Global Webtoons Market Share

By Genre Insights

The webtoons market value is increasing due to the rising popularity of the romance genre that resonates across cultures and age groups, making it universally appealing. The themes of love, relationships, and emotional connections are relatable to a vast audience, ensuring a broad reader base. The romance genre in webtoons encompasses a variety of sub-genres and themes, including contemporary romance, historical romance, fantasy romance, and romantic comedy; this diversity attracts a wide range of readers with different tastes and preferences. For instance, in July 2024, it was reported that Webtoon’s romance series The Reason for the Twin Lady's Disguise attracted 90 million views.

The comedy genre is also expected to witness significant growth in the global webtoons market as humour often transcends cultural and language barriers, especially when visual gags and situational comedy are involved. In a fast-paced and often stressful modern lifestyle, readers seek light-hearted entertainment that offers a break from their daily routines and comedy webtoons provide this by offering humorous content that can lighten moods and offer a form of escapism.

Meanwhile, action webtoons enjoy considerable appeal due to the combination of dynamic storytelling, engaging character development, exciting plot, universal themes, and unpredictability and suspense. In January 2022, Marvel Comics and WEBTOON announced ETERNALS: THE 500 YEAR WAR, showcasing the Eternals in their past encounters during the 500 Year War against the Deviants around the world.

By Revenue Model Insights

Subscription-based revenue model, relying on users to pay a recurring fee to access premium content and enhanced experiences, accounts for a major share of the webtoons market. This model offers a predictable and steady income stream to platforms, helps them build a loyal, dedicated, and engaged audience base, and provides a seamless user experience. The increasing demand for ad-free experiences among users is further propelling the market expansion.

Meanwhile, the advertisement-supported revenue model involves the generation of income through advertisements displayed within the webtoon platform. This model requires no upfront costs, which makes webtoons accessible to a broad audience. As this model does not require subscription fees, it makes it easier for developers to target users across different demographics and income levels. Some popular webtoons operating on ad-supported revenue models are Tapas, LINE Webtoon, and Lezhin Comics, among others.

By Device Type Insights

As per the webtoons industry analysis, mobile occupies a significant portion of the market share due to the extensive adoption of smartphones worldwide. It is a primary platform for readers to access webtoons anytime and anywhere. Webtoons are designed for vertical scrolling, providing seamless reading experiences on mobile devices like tablets and smartphones. Moreover, market players are enhancing the reading experience on mobile applications by providing offline reading and in-app offers, discounts, and sales.

The increasing number of adaptations from webtoons to animated shows, live action series, and K-dramas is providing lucrative webtoons market opportunities. Streaming giants like Netflix, Crunchyroll, and Amazon Prime are attempting to adapt webtoons into TV series. Some popular webtoon-to-TV adaptions include All of Us Are Dead, Sweet Home, and Tower of God.

Webtoons Market Report Snapshots

Webtoons Market Size

Webtoons Market Growth

Webtoons Market Share

Webtoons Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the market reached an approximate value of USD 5.55 billion.

The market is estimated to grow at a CAGR of 18.6% between 2025 and 2034.

The market is estimated to witness healthy growth in the forecast period of 2025-2034, reaching a value of around USD 25.82 billion by 2034.

The major market drivers are increased penetration of the internet and the rising popularity of comics and online series.

The key trends of the market include the expansion of webtoons on an international scale, the rising affordability of drawing instruments, and the growing adaptation of webtoons into shows and movies.

The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.

Based on the revenue model, the market is divided into subscription-based and advertisement-based.

The market key players are Marvel Entertainment, LLC, SideWalk Group, Izneo Company, Kakao Entertainment Co., Ltd, Lezhin Entertainment, LLC, Naver Webtoon Limited, Kidari Studio Co., Ltd., Contents First, Inc. (Tappytoon), Toomics Global Co., Ltd, and RIDI Corporation, among others.

The market is categorised according to the genre, which includes comedy, action, sci-fi, romance, horror, and others.

The market is divided into mobile, and television based on the device type.

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