Report Overview

The global webtoons market value reached approximately USD 5.55 billion in 2024. The market is projected to grow at a CAGR of 18.6% between 2025 and 2034, reaching a value of around USD 25.82 billion by 2034.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

  • South Korean company WEBTOON boasts more than 24 million creators and nearly 170 million monthly active users from over 150 countries.
  • In January 2024, the South Korean Ministry of Culture, Sports and Tourism and Korea Creative Content Agency reported that webtoon sales in 2022 witnessed a y-o-y surge of 16.8%.
  • In 2021, Gen Z and younger millennials comprised 75% of webtoon users worldwide.

Competitive Landscape

Key webtoons market players are investing in advanced technologies, global expansion, partnerships, and innovations in culture creation. They are also diversifying content to cater to different audience preferences, integrating interactive features, adapting webtoons in other media formats, and adopting diverse monetisation models.

Key Industry Players

Marvel Entertainment, LLC

Marvel Entertainment, LLC, a subsidiary of The Walt Disney Company, was founded in 1939 and is headquartered in New York, United States. It is the creator of some of the most popular superhero franchises such as X-Men, Thor, Spider-Man, Iron Man, and The Avengers. Through collaboration with webtoon platforms like Tapas and WEBTOON, the company has emerged as a leader in the digital comic space.

Kakao Entertainment Co., Ltd

Kakao Entertainment Co., Ltd, a part of South Korean Kakao Corporation, has carved a niche in the global entertainment and digital content industry. Founded in 2010 and headquartered in Seoul, the company has been at the forefront of the webtoon revolution. Some of its popular webtoon platforms include KakaoPage, Tapas Media, and Lezhin Comics.

Naver Webtoon Limited

Naver Webtoon Limited, founded in 2004 and headquartered in South Korea, is a leader in the global digital content and technology sectors. The company operates the WEBTOON platform, which has emerged as the world’s largest webtoon platform. Some of its popular webtoons are True Beauty, Lore Olympus, The Sound of Your Heart, and The God of High School.

Other key players in the webtoons market include SideWalk Group, Izneo Company, Lezhin Entertainment, LLC, Kidari Studio Co., Ltd., Contents First, Inc. (Tappytoon), Toomics Global Co., Ltd, and RIDI Corporation.

Webtoons Market Report Snapshots

Webtoons Market Size

Webtoons Market Growth

Webtoons Market Share

Webtoons Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

Looking for specific insights?

Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!

Key Questions Answered in the Report

In 2024, the market reached an approximate value of USD 5.55 billion.

The market is estimated to grow at a CAGR of 18.6% between 2025 and 2034.

The market is estimated to witness healthy growth in the forecast period of 2025-2034, reaching a value of around USD 25.82 billion by 2034.

The major market drivers are increased penetration of the internet and the rising popularity of comics and online series.

The key trends of the market include the expansion of webtoons on an international scale, the rising affordability of drawing instruments, and the growing adaptation of webtoons into shows and movies.

The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.

Based on the revenue model, the market is divided into subscription-based and advertisement-based.

The market key players are Marvel Entertainment, LLC, SideWalk Group, Izneo Company, Kakao Entertainment Co., Ltd, Lezhin Entertainment, LLC, Naver Webtoon Limited, Kidari Studio Co., Ltd., Contents First, Inc. (Tappytoon), Toomics Global Co., Ltd, and RIDI Corporation, among others.

The market is categorised according to the genre, which includes comedy, action, sci-fi, romance, horror, and others.

The market is divided into mobile, and television based on the device type.

Datasheet

10 % Off

USD

2,499

2,249

Single User License

10 % Off

USD

3,999

3,599

Five User License

15 % Off

USD

4,999

4,249

Corporate License

15 % Off

USD

5,999

5,099

  • Report Delivery
  • Purchase Advantages
  • Access Duration
  • Analyst Support
  • Discount on Future Updates
  • Customisation Options
  • Customisation Requests
  • Excel Data Sheet
  • Online Access
  • PDF Format
  • PPT/Word Format
  • 1 Print Allowed
  • Bulk Purchase Discounts
  • Full Report Access
  • Multi-Device Access
  • Unlimited Access
  • One-Time Purchase
  • Annual Subscription
  • 3 Years Subscription
  • Email Support
  • Phone Support
  • Up to 15 Analyst Hours
  • Up to 30 Analyst Hours
  • 5% Discount
  • 10% Discount
  • 15% Discount
  • 20% Discount
  • Basic (Up to 10%)
  • Advanced (Up to 50%)
  • Dedicated Analyst Access
  • Consultations Hours
  • Custom Data Queries
  • Custom Report Layouts
  • Tailored Custom Summaries
  • Dashboard
  • Purchase Advantages
  • Report Delivery
  • Access Duration
  • Analyst Support
  • Discount on Future Updates
  • Customisation Options
  • Customisation Requests
  • 1 Print Allowed
  • Full Report Access
  • Bulk Purchase Discounts
  • Multi-Device Access
  • PDF Format
  • Online Access
  • Excel Data Sheet
  • PPT/Word Format
  • Unlimited Access
  • One-Time Purchase
  • Annual Subscription
  • 3 Years Subscription
  • Email Support
  • Phone Support
  • Up to 15 Analyst Hours
  • Up to 30 Analyst Hours
  • 10% Discount
  • 5% Discount
  • 15% Discount
  • 20% Discount
  • Basic (Up to 10%)
  • Advanced (Up to 50%)
  • Dedicated Analyst Access
  • Consultations Hours
  • Custom Data Queries
  • Custom Report Layouts
  • Tailored Custom Summaries
  • Dashboard
  • Purchase Advantages
  • Analyst Support
  • Report Delivery
  • Access Duration
  • Customisation Options
  • Discount on Future Updates
  • Customisation Requests
  • 5 Prints Allowed
  • Full Report Access
  • Bulk Purchase Discounts
  • Limited Device Access
  • Email Support
  • Phone Support
  • Up to 15 Analyst Hours
  • Up to 30 Analyst Hours
  • PDF Format
  • Online Access
  • Excel Data Sheet
  • PPT/Word Format
  • Unlimited Access
  • One-Time Purchase
  • Annual Subscription
  • 3 Years Subscription
  • Basic (Up to 10%)
  • Advanced (Up to 50%)
  • Dedicated Analyst Access
  • Consultations Hours
  • 15% Discount
  • 5% Discount
  • 10% Discount
  • 20% Discount
  • Custom Data Queries
  • Custom Report Layouts
  • Tailored Custom Summaries
  • Dashboard
  • Report Delivery
  • Purchase Advantages
  • Customisation Options
  • Analyst Support
  • Customisation Requests
  • Access Duration
  • Discount on Future Updates
  • PDF Format
  • Excel Data Sheet
  • PPT/Word Format
  • Online Access
  • 1 Print Allowed
  • Full Report Access
  • Bulk Purchase Discounts
  • Multi-Device Access
  • Basic (Up to 10%)
  • Advanced (Up to 50%)
  • Dedicated Analyst Access
  • Consultations Hours
  • Email Support
  • Phone Support
  • Up to 15 Analyst Hours
  • Up to 30 Analyst Hours
  • Custom Data Queries
  • Custom Report Layouts
  • Tailored Custom Summaries
  • Dashboard
  • Unlimited Access
  • One-Time Purchase
  • Annual Subscription
  • 3 Years Subscription
  • 20% Discount
  • 5% Discount
  • 10% Discount
  • 15% Discount

Datasheet

One User

USD 2,499

USD 2,249

tax inclusive*

  • Selected Segments
  • Printing Restrictions
  • Excel Spreadsheet Delivered via Email
  • Full Report
  • Periodic Updates
  • Post Sales Analysts Support
  • Unlimited Prints

Single User License

One User

USD 3,999

USD 3,599

tax inclusive*

  • Selected Segments
  • Printing Restrictions
  • PDF Delivered via Email
  • Custom Report Layout
  • Post Sales Analysts Support
  • Periodic Updates
  • Unlimited Prints

Five User License

Five User

USD 4,999

USD 4,249

tax inclusive*

  • All Selected Segments
  • Five Prints Available
  • PDF Delivered via Email
  • Limited Free Customization
  • Post Sales Analyst Support
  • Custom Report Layout
  • Periodic Updates
  • Unlimited Prints

Corporate License

Unlimited Users

USD 5,999

USD 5,099

tax inclusive*

  • All Selected Segments
  • Unlimited Prints Available
  • PDF & Excel Delivery via Email
  • Limited Free Customization
  • Post Sales Analysts Support
  • Discount On Next Update
  • Custom Report Layout

*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*

Bundle Type

Flash Bundle

20% OFF Number of Reports: 3

Small Business Bundle

25% OFF Number of Reports: 5

Growth Bundle

30% OFF Number of Reports: 8

Enterprise Bundle

35% OFF Number of Reports: 10
Overview
  • Life Time Access
  • Analyst Support Related to Report
  • PDF Version of the Report
  • Complimentary Excel Data Set
  • Free Analyst Hours
  • Complimentary Free 1 Month Subscription to Trade Data Base
  • Complimentary One Month Subscription to Price Database (Chemicals only)
  • Complementary PPT Version of the Report
  • Complimentary License Upgrade
  • Complimentary Power BI Dashboards
  • Life Time Access
  • Analyst Support Related to Report
  • PDF Version of the Report
  • Complimentary Excel Data Set
  • Free Analyst Hours - 50 Hours
  • Complimentary Free 1 Month Subscription to Trade Data Base
  • Complimentary One Month Subscription to Price Database (Chemicals only)
  • Complementary PPT Version of the Report
  • Complimentary License Upgrade
  • Complimentary Power BI Dashboards
  • Life Time Access
  • Analyst Support Related to Report
  • PDF Version of the Report
  • Complimentary Excel Data Set
  • Free Analyst Hours - 80 Hours
  • Complimentary Free 1 Month Subscription to Trade Data Base
  • Complimentary One Month Subscription to Price Database (Chemicals only)
  • Complementary PPT Version of the Report
  • Complimentary License Upgrade
  • Complimentary Power BI Dashboards
  • Life Time Access
  • Analyst Support Related to Report
  • PDF Version of the Report
  • Complimentary Excel Data Set
  • Free Analyst Hours - 100 Hours
  • Complimentary Free 1 Month Subscription to Trade Data Base
  • Complimentary One Month Subscription to Price Database (Chemicals only)
  • Complementary PPT Version of the Report
  • Complimentary License Upgrade
  • Complimentary Power BI Dashboards

*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*

Flash Bundle

Number of Reports: 3

20%

tax inclusive*

  • 3 Reports Included
  • Life Time Acess
  • Analyst Support Related to Report
  • PDF Version of the Report
  • Free 1 Month Subscription to Trade Data Base
  • 1 Month Subscription to Price Database (Chemicals only)
  • Complimentary Excel Data Set
  • PPT Version of the Report
  • Power BI Dashboards
  • License Upgrade
  • Free Analyst Hours

Small Business Bundle

Number of Reports: 5

25%

tax inclusive*

  • 5 Reports Included
  • Life Time Acess
  • Analyst Support Related to Report
  • PDF Version of the Report
  • Complimentary Excel Data Set
  • Free Analyst Hours - 50 Hours
  • Free 1 Month Subscription to Trade Data Base
  • 1 Month Subscription to Price Database (Chemicals only)
  • Complimentary Excel Data Set
  • PPT Version of the Report
  • Power BI Dashboards
  • License Upgrade

Growth Bundle

Number of Reports: 8

30%

tax inclusive*

  • 8 Reports Included
  • Life Time Acess
  • Analyst Support Related to Report
  • PDF Version of the Report
  • Complimentary Excel Data Set
  • Free Analyst Hours - 50 Hours
  • Free 1 Month Subscription to Trade Data Base
  • 1 Month Subscription to Price Database (Chemicals only)
  • License Upgrade
  • Free Analyst Hours - 80 Hours
  • Power BI Dashboards

Enterprise Bundle

Number of Reports: 10

35%

tax inclusive*

  • 10 Reports Included
  • Life Time Acess
  • Analyst Support Related to Report
  • PDF Version of the Report
  • Complimentary Excel Data Set
  • Free Analyst Hours - 50 Hours
  • Free 1 Month Subscription to Trade Data Base
  • 1 Month Subscription to Price Database (Chemicals only)
  • License Upgrade
  • Power BI Dashboards
  • Free Analyst Hours - 100 Hours

How To Order

Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.

Select License Type

Choose the right license for your needs and access rights.

Click on ‘Buy Now’

Add the report to your cart with one click and proceed to register.

Select Mode of Payment

Choose a payment option for a secure checkout. You will be redirected accordingly.

Strategic Solutions for Informed Decision-Making

Connect For More Information

Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.

Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.

We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.

Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.

We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.

We’re here to help answer any questions about our products and services.

Contact us

Our Offices


Australia

63 Fiona Drive, Tamworth, NSW

+61-448-061-727

India

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

Philippines

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.

+63-287-899-028, +63-967-048-3306

United Kingdom

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

United States

30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

Vietnam

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124

30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124