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Report Overview
The global webtoons market value reached approximately USD 5.55 billion in 2023. The market is projected to grow at a CAGR of 18.6% between 2024 and 2032, reaching a value of around USD 25.82 billion by 2032.
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
- South Korean company WEBTOON boasts more than 24 million creators and nearly 170 million monthly active users from over 150 countries.
- In January 2024, the South Korean Ministry of Culture, Sports and Tourism and Korea Creative Content Agency reported that webtoon sales in 2022 witnessed a y-o-y surge of 16.8%.
- In 2021, Gen Z and younger millennials comprised 75% of webtoon users worldwide.
Competitive Landscape
Key webtoons market players are investing in advanced technologies, global expansion, partnerships, and innovations in culture creation. They are also diversifying content to cater to different audience preferences, integrating interactive features, adapting webtoons in other media formats, and adopting diverse monetisation models.
Key Industry Players
Marvel Entertainment, LLC
Marvel Entertainment, LLC, a subsidiary of The Walt Disney Company, was founded in 1939 and is headquartered in New York, United States. It is the creator of some of the most popular superhero franchises such as X-Men, Thor, Spider-Man, Iron Man, and The Avengers. Through collaboration with webtoon platforms like Tapas and WEBTOON, the company has emerged as a leader in the digital comic space.
Kakao Entertainment Co., Ltd
Kakao Entertainment Co., Ltd, a part of South Korean Kakao Corporation, has carved a niche in the global entertainment and digital content industry. Founded in 2010 and headquartered in Seoul, the company has been at the forefront of the webtoon revolution. Some of its popular webtoon platforms include KakaoPage, Tapas Media, and Lezhin Comics.
Naver Webtoon Limited
Naver Webtoon Limited, founded in 2004 and headquartered in South Korea, is a leader in the global digital content and technology sectors. The company operates the WEBTOON platform, which has emerged as the world’s largest webtoon platform. Some of its popular webtoons are True Beauty, Lore Olympus, The Sound of Your Heart, and The God of High School.
Other key players in the webtoons market include SideWalk Group, Izneo Company, Lezhin Entertainment, LLC, Kidari Studio Co., Ltd., Contents First, Inc. (Tappytoon), Toomics Global Co., Ltd, and RIDI Corporation.
Webtoons Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 5.55 billion.
The market is estimated to grow at a CAGR of 18.6% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032, reaching a value of around USD 25.82 billion by 2032.
The major market drivers are increased penetration of the internet and the rising popularity of comics and online series.
The key trends of the market include the expansion of webtoons on an international scale, the rising affordability of drawing instruments, and the growing adaptation of webtoons into shows and movies.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
Based on the revenue model, the market is divided into subscription-based and advertisement-based.
The market key players are Marvel Entertainment, LLC, SideWalk Group, Izneo Company, Kakao Entertainment Co., Ltd, Lezhin Entertainment, LLC, Naver Webtoon Limited, Kidari Studio Co., Ltd., Contents First, Inc. (Tappytoon), Toomics Global Co., Ltd, and RIDI Corporation, among others.
The market is categorised according to the genre, which includes comedy, action, sci-fi, romance, horror, and others.
The market is divided into mobile, and television based on the device type.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124