Global Web Filtering Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

Global Web Filtering Market Growth

Web filtering allows the management and monitoring of the locations of users browsing the internet and enables an organisation to block or allow web traffic to enforce corporate policies and provide protection against potential threats. The web filtering market dynamics and trends are driven by its role in ensuring data security, protecting against malware, and supporting policy enforcement, among other benefits.

The increasing implementation of bring your device (BYOD) policies by various organisations is one of the key web filtering market trends. The rising utilisation of personal devices such as laptops and mobiles for work purposes is leading to a rise in network security threats, thus contributing to the demand for the web filtering market.

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Global Web Filtering Market Analysis

The growing incidence of cyber-attacks and data breaches is driving the adoption of web filtering demand growth. It helps by blocking potentially harmful sites that could steal or leak protected data, including personal cloud storage and social media platforms.

Growing emphasis on employee productivity is further fuelling the growth of the web filtering industry, as it allows enterprises to enforce corporate policies about web usage and prevent inappropriate utilisation of corporate resources.

Global Web Filtering Industry Outlook

The China Internet Network Information Center reported a 2% increase in internet penetration from 74.4% to 76.4% between June 2022 and June 2023. This rise in internet use boosts the web filtering market revenue, as increased online activity heightens exposure to harmful content, amplifying the need for effective web filtering solutions to ensure user protection and online safety.

According to the Data Security Council of India, in 2023, India's cyber threat landscape saw approximately 400 million malware instances detected across an extensive network of 8.5 million endpoints. Behavioural Detection (NGAV) played a pivotal role, contributing to 49 million detections, accounting for 12.5% of the total, while Network Scans led with 54.5%, Web Scans with 10%, and Email Scans with 3%. This increasing threat landscape drives the demand for advanced web filtering solutions, which enhance security by preventing access to malicious websites.

According to the Federal Bureau of Investigation, cybersecurity incidents in the United States between 2016 and 2021 increased significantly. In 2016, there were a total of 19,060 incidents, including 12,005 business email incidents and 3,403 data breaches. By 2021, incidents reached 26,074, including 19,954 involving business emails and 1,287 data breaches, driving up web filtering industry revenue. This increase in cybersecurity threats emphasises the urgent need for effective web filtering solutions to prevent unauthorised access, block malicious sites, and secure sensitive information.

As per the Anti-Phishing Working Group, the global number of unique phishing websites/attacks detected in the first quarter of 2024 was 963,994. This surge drives the demand for advanced web filtering solutions that can effectively block malicious sites, protect users from phishing attacks, and safeguard sensitive information. Consequently, organisations are increasingly adopting these technologies to enhance their cybersecurity measures.

Increasing internet use and cybersecurity concerns drive high demand for web filtering solutions.

• Helps organisations comply with data protection and privacy regulations, enhancing their web filtering industry growth. 
• Continuous innovations in AI and machine learning improve the effectiveness and accuracy of web filters.

Implementing advanced web filtering solutions can be expensive for small and medium-sized enterprises.

• Integration with existing IT infrastructure can be complex and time-consuming.
• Users may perceive web filtering as an invasion of privacy, leading to resistance.

Growing internet penetration in emerging markets presents new growth opportunities for the web filtering market.

• Increasing adoption of cloud-based filtering solutions offers scalability and flexibility.
• Developing advanced features like real-time threat detection and customizable filtering can attract more clients.

Rapidly changing cyber threats may outpace the effectiveness of current filtering technologies.

• Intense competition from both established players and new entrants can pressure profit margins.
• Changes in data protection laws and regulations could impact the deployment and functionality of web filtering solutions.

Key Players in the Global Web Filtering Market and Their Key Initiatives

Broadcom Inc.

• Acquired Symantec enterprise security business.
• Launched new threat protection features in its web filtering solutions.

Cisco Systems, Inc.

• Enhanced its SecureX platform to provide unified visibility. 
• Acquired Kenna Security to integrate risk-based vulnerability management.

Palo Alto Networks, Inc.

• Leveraged AI and machine learning to enhance web filtering accuracy to capture the web filtering market opportunities. 
• Partnered with internet service providers to deliver integrated web filtering solutions.

Fortinet, Inc.

• Launched FortiOS 7.2 with over 300 new features. 
• Collaborated with industry leaders to enhance web filtering and cybersecurity solutions to meet the growing demand of the web filtering market.

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Global Web Filtering Industry Segmentation

“Global Web Filtering Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Component

• Solution
• Services

Market Breakup by Deployment Mode

• On-premises
• Cloud

Market Breakup by Filtering Type

• Domain Name System (DNS) Filtering
• Uniform Resource Locator (URL) Filtering
• Keyword Filtering
• File Type Filtering
• Others

Market Breakup by Industry Vertical

• Banking, Financial Services, and Insurance
• IT and Telecom
• Government
• Education
• Retail
• Healthcare
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Web Filtering Market Share

The banking, financial services, and insurance segment is projected to witness significant growth over the forecast period. This growth can be attributed to the increasing risks against the security of sensitive data including, banking details and corporate financials, among others. Such concerns amidst the rising cases of data breaches are boosting the demand for enhanced security solutions. Additionally, the rising applications of the cloud and the introduction of different forms of online payment are expected to offer lucrative growth opportunities for the web filtering market.

Leading Companies in the Web Filtering Market

The company’s focus is on safeguarding businesses and individuals from cyber threats. They provide advanced security solutions such as antivirus, anti-malware, and web filtering, utilizing state-of-the-art technology for thorough threat detection and prevention.

• Broadcom Inc.
• Cisco Systems, Inc.
• Palo Alto Networks, Inc.
• Fortinet, Inc.
• Trend Micro Incorporated.
• Barracuda Networks, Inc.
• Forcepoint LLC
• AO Kaspersky Lab
• Sophos Ltd