Global Waterproof Camera Market Report and Forecast 2024-2032

Global Waterproof Camera Market Outlook

The global waterproof camera market size is expected to grow at a CAGR of 12.8% between 2024 and 2032, driven by increasing awareness and accessibility of such cameras. 

Key Trends in the Market

A waterproof camera is a camera that can be used to take pictures or videos safely and securely in water, underwater, or exposed to water, without damaging the camera. Such cameras are mainly point-and-shoot cameras. These cameras can be employed for shoots while snorkelling, swimming, in the rain, for underwater security, and for remotely operated underwater vehicle movement.

• The increasing demand for adventure tours among young people to explore underwater attractions and activities such as snorkelling, diving, and sea walks are influencing the waterproof camera market growth.

• With growing social media platforms and increasing usage of waterproof cameras in the media and entertainment industry including TV shows, music videos, and movies, the market growth of waterproof cameras is expected to fuel over the forecast period. Such cameras are durable, easy to use, and can work in harsh weather conditions with little need for maintenance. This is further attracting more consumers and is likely to boost the market demand across the globe.

• The rising demand for waterproof cameras for security and surveillance purposes is expected to propel market growth as these cameras capture clear videos and images even in low light conditions. Moreover, these cameras are widely used in underwater security systems, industrial security systems, and outdoor security systems.

Market Analysis

Based on type, the market can be segmented into digital single lens reflex (DSLR), action camera, mirrorless, and compact, among others. On the basis of application, the market is categorised into personal use and commercial use. Based on distribution channels, the market is segmented into offline, and online. The regions for the waterproof camera market can be divided into the North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global waterproof camera market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans. 

• Canon Inc.

• Nikon Corporation

• Sony Electronics Inc.

• FUJIFILM Corporation

• Olympus Corporation

• Panasonic Corporation

• GoPro, Inc.

• Ricoh Imaging Company, Ltd

• Leica Camera AG

• Akasotech

• Others

Market Share by Distribution Channels

The offline segment has witnessed robust growth in the market for waterproof cameras across the globe owing to the strong preference of camera professionals to purchase high-end gadgets from offline retailers due to reliability and guaranteed product quality. When purchasing offline, buyers can test out cameras and verify their choice before buying.

Meanwhile, the online segment is expected to gain momentum in the market growth over the upcoming years on account of the increasing popularity of online shopping among consumers and the convenience provided by online retailers, influencing the waterproof camera market prices. With more key players launching their own online stores, buyers are gaining confidence in purchasing online. Easy comparison of prices and reviews before buying camera is likely to boost the segment growth of online distribution channels in the upcoming years.

Market Share by Region

Geographically, the North American region is expected to augment the waterproof camera market share on account of the robust technology infrastructure in the region. The increasing demand for high-quality cameras along with the rise in popularity of modern waterproof digital cameras among consumers are likely to bolster the market growth over the coming years. 

The United States has accounted for significant market growth due to the high adoption of the latest technologies in the country. With the surging photographer community, growing research and development activities in marine environments, and use of innovative underwater shots in media and entertainment, the market growth of waterproof cameras is likely to push forward in the upcoming years.

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Competitive Landscape

Canon Inc. is a leading company in imaging technologies globally. The company provides a vast product portfolio, including large format printers, digital production printers, commercial printers, managed document services, multi-functional devices, inkjet & laser printers, document and cheque scanners, digital cameras, DSLRs, mirrorless cameras, surveillance cameras, medical imaging products, and cinematic imaging products. They cater to multiple end-users, including consumers, B2B, SME, commercial, and governments.

Nikon Corporation is one of the prominent suppliers across the globe of solutions and products based on advanced optoelectronics as well as precision technologies. It is known for its binoculars and cameras along with a wide array of other products. Some of its technologies and products are unique like its waterproof underwater digital camera.

Sony Electronics Inc. is an affiliate of Sony Group Corporation and one of the broadest entertainment companies across the globe, with a portfolio that includes music, electronics, mobile, motion pictures, gaming, financial services, and robotics. It is a leader in electronics for the professional and consumer markets. It’s operations include engineering, research and development, marketing, and sales.

Other market players include FUJIFILM Corporation, Olympus Corporation, Panasonic Corporation, GoPro, Inc., Ricoh Imaging Company, Ltd, Leica Camera AG, and Akasotech, among others.

Key Highlights of the Report