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Report Overview
The global water purifier market attained a value of USD 53.57 Billion in 2024. The market is further expected to grow in the forecast period of 2025-2034 at a CAGR of 8.50% to reach USD 121.12 Billion in 2034.
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
- The market’s growth is driven by increasing concerns about contaminants, pollutants, and waterborne diseases.
- Advanced filtration technologies like reverse osmosis, UV purification, and activated carbon also contribute to market growth.
- A recent study by the U.S. Geological Survey found that at least 45% of America's tap water contains polyfluorinated alkyl substances (PFAS), impacting market dynamics.
Water Purifier Market Analysis by Region
North America is the prominent market due to the high penetration of water treatment systems among consumers of the region
North America accounts for the largest water purifier market share, driven by increasing concerns about water quality and health awareness among consumers. For instance, research by the Environmental Working Group revealed that half of those surveyed believe their tap water is unsafe to drink. This has driven the demand for water purifiers in United States. Moreover, Kent RO Systems, a leading water purifier manufacturer from India, announced plans to enter the US market in 2024. The company will manufacture water purifiers in collaboration with Black & Decker in India and ship them to the US market. This move will provide NA consumers with more options to choose from.
Asia Pacific also dominates the water purifier market due to the population growth, which has led to concerns about water quality and access to safe drinking water. The Middle East is also largely dependent on water purification technologies due to the region's water scarcity issues, which is driving the adoption of water purifiers in the region. For instance, Unilever Plc launched the Pureit Revito series of water purifiers in July 2023, which allows consumers to save up to 70% of the water and infuses the purified water with essential minerals like calcium and magnesium. This innovative technology is expected to gain popularity across regions in the coming years and can drive market’s growth further.
Water Purifier Market Report Snapshots
Water Purifier Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the water purifier market reached an approximate value of USD 53.57 Billion.
The market is expected to grow at a CAGR of 8.50% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to USD 121.12 Billion by 2034.
The major drivers of the market include rising disposable incomes, declining drinking water levels, rapid urbanisation, growing industrialisation, and increasing consumer awareness about safe potable water consumption.
Key trends aiding market expansion include the major technological advancements, introduction of portable purifiers, rising contamination in water, and emergence of awareness campaigns related to clean water and water-borne diseases.
Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Gravity purifiers, RO purifiers, UV purifiers, sediment filter, and water softener, among others, are the major technology types in the market.
Retail stores, direct sales, and online are the significant distribution channels in the market.
Key players in the market are Unilever, Panasonic Corporation, LG Electronics, Kinetico Incorporated, Eureka Forbes, Whirlpool, KENT RO Systems Ltd., A.O. Smith Water Technologies, Aquatech International LLC, and Mitsubishi Chemical Cleansui Corporation, among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124