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Report Overview
The global vodka market is expected to reach a value of more than USD 45.68 Billion in 2025. The industry is expected to grow at a CAGR of 6.70% during the forecast period of 2026-2035. The growing popularity of flavored vodka and premium offerings is driving the vodka market, particularly among younger consumers seeking unique experiences and higher-quality products, thus boosting the market to attain a valuation of USD 87.37 Billion by 2035.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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The increasing percentage of alcohol consumption in the United States, where more than half of adults consume alcohol, directly affects vodka demand. Among the drinkers, 17% binge drink, which mostly involves vodka as the chosen spirit. As binge drinking becomes more common, demand for vodka, especially in larger quantities, continues to increase, making it a significant market segment in the United States, propelling the growth of the vodka market.
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In Australia, 26.8% of adults exceeded the national alcohol consumption guidelines in 2022, which further propels vodka demand. This behavior suggests a growing acceptance of alcohol consumption beyond recommended limits, especially in social and recreational settings. As vodka remains a popular alcoholic choice, the increasing alcohol consumption in Australia indicates a significant growth trajectory for the vodka market, benefiting brands targeting higher consumption rates.
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According to the Central Intelligence Agency, in China, spirits are 2.9% of the average household expenditures. This is an increasing investment in alcohol, including vodka, with growing disposable income. Increasing alcohol expenditure signified that vodka is up for grabs and amongst middle-class households. As the house now becomes wealthy, then demand for premium and flavored vodka will grow.
Competitive Landscape
The vodka market players focus on product innovation with premium offerings and expansion across regions to drive sales volumes. Brands would tap into flavored vodkas and the demand for organic variants to shift focus away from other alcohol kinds. The focus of the vodka companies would be on the craft and artisanal products as they look to appease younger health-conscious patrons. Bar and restaurant affiliations along with experiential marketing will be important in consumption.
Key Market Players
Key industry leaders in this market are:
Diageo PLC: Founded in 1997, with its headquarters in the United Kingdom, a major distributor, owns distilleries producing 40% of Scotch whisky and several renowned spirits brands globally.
Pernod Ricard Group: Founded in 1975, with its headquarters in France, is the world's second-largest wine and spirits seller and is renowned for its anise-flavoured pastis apéritifs, including Pernod and Ricard.
Grey Goose: Founded in 1997, with its headquarters in France, a vodka brand created in the 1990s by American businessman Sidney Frank, Grey Goose, was acquired by Bacardi in 2004.
Fifth Generation, Inc.: Founded in 1997, with its headquarters in the United States, developed its high-quality vodka brand called TITO’s Vodka, focusing on producing vodka using yellow corn as the primary ingredient.
Other global vodka market key players are Polmos Zyrardów Sp. z o.o. , William Grant & Sons Ltd., Stoli Group USA, LLC, Russian Standard Vodka LLC, Brown-Forman, and Wodka Company Ltd, among others.
Vodka Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the market reached an approximate value of USD 45.68 Billion.
The vodka market is assessed to grow at a CAGR of 6.70% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 87.37 Billion by 2035.
The major market drivers are the increasing preference of flavoured vodka among the young generation, the use of vodka in cocktails, and the rising consumer disposable income, along with the growing culture of clubbing.
Companies are actively shifting towards the production of flavoured vodkas and procurement of quality materials to make vodkas or infused cocktails and spirits, which are the key trends guiding the market growth.
Russia is known to consume more vodka than any other country in the world.
Vodka accounts for a healthy share of the global alcohol market, with its sales volume increasing by several million cases and contributing to the total liquor sales.
The market key players are Diageo PLC, Pernod Ricard Group, Grey Goose, Polmos Zyrardów Sp. z o.o., William Grant & Sons Ltd., Stoli Group USA, LLC, Russian Standard Vodka LLC, Brown-Forman, Fifth Generation, Inc., and Wodka Company Ltd, among others.
The market is categorised according to the type, which includes plain vodka, flavoured vodka, and fruit vodka.
Based on the distribution channel, the market is divided into off-trade and on-trade.
The market is broken down into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
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