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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Global Visualisation and 3D Rendering Market Outlook
The global visualisation and 3D rendering market reached a value of nearly USD 3.28 billion in 2023. Looking forward, the market is projected to grow at a CAGR of 22.1% during the forecast period of 2024-2032 and is expected to reach a value of USD 19.81 billion by 2032.
Rapid Adoption of Visualisation and 3D Rendering in the Real Estate Industry to Aid the Market Growth
Based on end use, the real estate segment accounts for the leading share in the visualisation and 3D rendering industry. The market within the segment has been aided by the growing demand for visualisation and 3D rendering tools by architects and real estate professionals to showcase the property remotely or give potential clients an idea about the layout of a property in progress. The rising popularity of virtual property tours, especially amidst the COVID-19 pandemic in 2020 further aided the market growth.
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The media and entertainment segment also accounts for a significant share in the visualisation and 3D rendering industry, as the media and entertainment industry has been booming for a while now. Moreover, the market for digital special effects is growing in Latin America, the Asia Pacific, Northern Europe, and the United States. This is evident from the growth of the 3D cinema screens around the world. Furthermore, the gaming industry, which involves a huge amount of visualisation and 3D rendering, is expanding at a considerable rate. In addition, the advent of 3D technologies such as auto-stereoscopy that allows viewing of 3D images without the use of glasses is driving the expansion of 3D technology to mobile devices as well, thus, aiding the industry growth.
North America to Provide Enhanced Growth Opportunities to the Visualisation and 3D Rendering Industry
Region-wise, North America is expected to witness a robust growth over the forecast period and hold the largest share of the market by 2026. The extensive presence of vendors providing 3D rendering software, services, and GPU in the United States is contributing to the regional market growth. Moreover, the major players are launching 3D software suites. For example, in April 2019, Autodesk introduced a new type of 3D software package, 3ds Max 2020 with advanced content creation and design visualisation toolset. This advanced toolset enables professionals to create high-quality 3D animations and models in a short amount of time. Such developments are expected to further aid the market growth in the region.
Visualisation and 3D Rendering: Market Segmentation
3D visualisation is a combination of technical and artistic skills and is used to display products that are yet to be released, or is used at conferences or during presentations. This technique is often used by industries, right from the food industry to high-end technology companies. 3D rendering is the last and most critical step of 3D visualisation. The 2D images produced from the model are actually how the product looks when imaged. With the use of 3D rendering software, the environmental scene is controlled to make the image more realistic.
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By component, the market is divided into:
- Software
- Services
Among these, the software segment is further bifurcated based on type into on-premises and cloud.
Based on type, the industry can be segmented into:
- Plug-In
- Stand-Alone
The market is divided based on application into:
- Marketing and Advertising
- Research and Training
- Gaming
- Videography
- Cartoon
- Architectural and Visualisation
- Others
On the basis of end use, the industry can be bifurcated into:
- Real Estate
- Utilities
- Media and Entertainment
- Academics
- Healthcare and Life Science
- Others
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Increasing Demand for Photorealistic Visualisation of Real-Estate Projects to Bolster the Growth of the Visualisation and 3D Rendering Industry
The visualisation and 3D rendering industry is seeing a robust growth due to the increasing adoption of 3D modelling by real estate businesses. 3D modelling allows customers and stakeholders to visualise the interior and exterior features of an upcoming construction project. 3D rendering provides a medium for architects and design engineers to communicate their ideas related to the construction project in a more photorealistic way. Hence, the real-estate industry is expected to provide market with immense growth opportunities.
Over the forecast period, the rapidly growing consumption of digital media and the increasing popularity of online gaming are expected to be the key drivers for the market.
Key Industry Players in the Global Visualisation and 3D Rendering Market
The report gives a detailed analysis of the following key players in the global visualisation and 3D rendering market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Adobe Inc.
- Autodesk Inc.
- Blender Institute B.V.
- Chaos Group
- Christie Digital Systems USA Inc.
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Component |
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| Breakup by Type |
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| Breakup by Application |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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Visualisation and 3D Rendering Market Report Snapshots
Visualisation and 3D Rendering Market Size
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the global visualisation and 3D rendering market attained a value of nearly USD 3.28 billion.
The market is projected to grow at a CAGR of 22.1% between 2024 and 2032.
The major drivers of the market include the increasing popularity of online gaming, extensive presence of vendors providing 3D rendering software, services, and GPU, rising popularity of virtual property tours, growth of the 3D cinema screens, and the advent of 3D technologies.
The increasing adoption of 3D modelling by real estate businesses and the rapidly growing consumption of digital media are the key industry trends propelling the market's growth.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Based on the component, the visualisation and 3D rendering market can be divided into software and services. Software is further segmented into on-premises and cloud.
Based on type, the industry can be segmented into plug-in and stand-alone.
The market is divided based on application into marketing and advertising, research and training, gaming, videography, cartoon, architectural and visualisation, among others.
On the basis of end-use, the industry can be bifurcated into real estate, utilities, media and entertainment, academics, healthcare and life science, among others.
The major players in the industry are Adobe Inc., Autodesk, Inc., Blender Institute B.V., Chaos Group, and Christie Digital Systems USA Inc., among others.
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