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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Virtual Production Market Size
The global virtual production market size reached approximately USD 3.04 billion in 2023. The market is assessed to grow at a CAGR of 13.5% between 2024 and 2032 to attain a value of around USD 9.52 billion by 2032.
Key Trends in the Market
Virtual production refers to a filmmaking method that combines virtual and physical techniques for creating engaging content with enhanced efficiency and flexibility. It supports filmmakers in creating realistic effects, vast landscapes, and lifelike creatures. Virtual production eliminates costs associated with logistics, transportation, and location scouting and significantly reduces production time.
- One of the crucial virtual production market trends is the growing popularity of VFX-heavy genres films such as adventure, fantasy, action, and sci-fi. Moreover, the surging integration of CGI with virtual production to support filmmakers in providing immediate control and feedback and optimising artistic vision is aiding the market growth.
- The rising use of LED walls and in-camera VFX to create an interactive and tangible environment and eliminate the need for post-production composting and green spaces is supporting the market expansion. Moreover, there is a growing integration of ray tracing technology in virtual production to enable realistic reflections, lighting, and shadows and elevate virtual environments.
- Advancements in artificial intelligence (AI) are likely to fuel the virtual production market growth in the forecast period. AI can be used to generate digital environments, analyse and track the movement of actors and objects on virtual sets, create realistic scenes, generate complex lighting and special effects, and develop 3D models of props and characters, among others.
Virtual Production Market Report Snapshots
Virtual Production Market Size
Virtual Production Market Analysis
Virtual Production Market Share
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the market attained a value of nearly USD 3.04 billion.
The market is assessed to grow at a CAGR of 13.5% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 9.52 billion by 2032.
The major market drivers are the growing popularity of VFX-heavy genres films and the rising use of LED walls during filmmaking.
The rising utilisation of virtual production methods in commercial ads and advancements in artificial intelligence are the key trends aiding the market growth.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major components of virtual production are software, hardware, and services.
The major players in the market are Adobe Inc., NVIDIA Corporation, Sony Group Corporation, Autodesk Inc., Technicolor S.A., HTC Corporation, Vicon Motion Systems Limited, Side Effects Software Inc. (SideFX), Epic Games, Inc., Mo-Sys Engineering Ltd., Weta FX Ltd., and Industrial Light & Magic (The Walt Disney Company), among others.
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