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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Market Share by End Use
As per the virtual production market analysis, there is an increasing usage of virtual production methods in movies and TV series/web series due to the rising demand for engaging and unique content. Benefits such as flexibility of locations and adjustments of lighting and colour grades in real-time make virtual production appealing for filmmakers.
In addition, virtual production methods are expected to be extensively utilised in commercial ads in the coming years to reduce their cost of production and lower the requirement for onsite locations. With the growing attempts to create innovative ads, the demand for virtual production solutions to provide real-time visualisation, manipulate external factors such as weather, and enhance the flexibility of the production process is likely to rise in the forecast period.
Market Share by Region
North America represents a considerable virtual production market share due to the growing applications of virtual production methods in television series, movies, and film series. The presence of key players in the region and increasing investments in R&D activities to develop innovative methods are also aiding the market growth.
Meanwhile, the Asia Pacific is anticipated to witness a healthy growth in the forecast period due to the robustly growing entertainment sector in the region. In addition, increasing investments in in-camera visual effects and the shift towards localised content are likely to further support the virtual production market demand in the coming years.
Virtual Production Market Report Snapshots
Virtual Production Market Size
Virtual Production Market Analysis
Virtual Production Market Share
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the market attained a value of nearly USD 3.04 billion.
The market is assessed to grow at a CAGR of 13.5% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 9.52 billion by 2032.
The major market drivers are the growing popularity of VFX-heavy genres films and the rising use of LED walls during filmmaking.
The rising utilisation of virtual production methods in commercial ads and advancements in artificial intelligence are the key trends aiding the market growth.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major components of virtual production are software, hardware, and services.
The major players in the market are Adobe Inc., NVIDIA Corporation, Sony Group Corporation, Autodesk Inc., Technicolor S.A., HTC Corporation, Vicon Motion Systems Limited, Side Effects Software Inc. (SideFX), Epic Games, Inc., Mo-Sys Engineering Ltd., Weta FX Ltd., and Industrial Light & Magic (The Walt Disney Company), among others.
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