Global Virtual Production Market Report and Forecast 2024-2032

Global Virtual Production Market Outlook

The global virtual production market size reached approximately USD 3.04 billion in 2023. The market is assessed to grow at a CAGR of 13.5% between 2024 and 2032 to attain a value of around USD 9.52 billion by 2032.

Key Trends in the Market

Virtual production refers to a filmmaking method that combines virtual and physical techniques for creating engaging content with enhanced efficiency and flexibility. It supports filmmakers in creating realistic effects, vast landscapes, and lifelike creatures. Virtual production eliminates costs associated with logistics, transportation, and location scouting and significantly reduces production time.

• One of the crucial virtual production market trends is the growing popularity of VFX-heavy genres films such as adventure, fantasy, action, and sci-fi. Moreover, the surging integration of CGI with virtual production to support filmmakers in providing immediate control and feedback and optimising artistic vision is aiding the market growth.

• The rising use of LED walls and in-camera VFX to create an interactive and tangible environment and eliminate the need for post-production composting and green spaces is supporting the market expansion. Moreover, there is a growing integration of ray tracing technology in virtual production to enable realistic reflections, lighting, and shadows and elevate virtual environments.

• Advancements in artificial intelligence (AI) are likely to fuel the virtual production market growth in the forecast period. AI can be used to generate digital environments, analyse and track the movement of actors and objects on virtual sets, create realistic scenes, generate complex lighting and special effects, and develop 3D models of props and characters, among others.

Market Analysis

Based on component, the market is segmented into software, hardware, and services. On the basis of type, the virtual production market segmentation includes pre-production, production, and post-production.

By end use, the market is categorised into movies, TV series/ web series, commercial ads, online videos, and e-sports, among others. The major regional markets for virtual production include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global virtual production market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Adobe Inc.

• NVIDIA Corporation

• Sony Group Corporation

• Autodesk Inc.

• Technicolor S.A.

• HTC Corporation

• Vicon Motion Systems Limited

• Side Effects Software Inc. (SideFX)

• Epic Games, Inc. 

• Mo-Sys Engineering Ltd. 

• Weta FX Ltd.

• Industrial Light & Magic (The Walt Disney Company)

• Others

Market Share by End Use

As per the virtual production market analysis, there is an increasing usage of virtual production methods in movies and TV series/web series due to the rising demand for engaging and unique content. Benefits such as flexibility of locations and adjustments of lighting and colour grades in real-time make virtual production appealing for filmmakers.

In addition, virtual production methods are expected to be extensively utilised in commercial ads in the coming years to reduce their cost of production and lower the requirement for onsite locations. With the growing attempts to create innovative ads, the demand for virtual production solutions to provide real-time visualisation, manipulate external factors such as weather, and enhance the flexibility of the production process is likely to rise in the forecast period.

Market Share by Region

North America represents a considerable virtual production market share due to the growing applications of virtual production methods in television series, movies, and film series. The presence of key players in the region and increasing investments in R&D activities to develop innovative methods are also aiding the market growth.

Meanwhile, the Asia Pacific is anticipated to witness a healthy growth in the forecast period due to the robustly growing entertainment sector in the region. In addition, increasing investments in in-camera visual effects and the shift towards localised content are likely to further support the virtual production market demand in the coming years.

Competitive Landscape

Vicon Motion Systems Limited is a company that specialises in the development of accessible motion capture technology and was founded in 1984. It provides customised motion capture systems for diverse applications such as location-based virtual reality, life sciences, entertainment and media, and engineering. It has a wide footprint in more than 70 countries and develops precision tracking solutions.

Technicolor S.A. is a technology company that is headquartered in Paris, France. It is engaged in distributing and creating unique content for audiences across the globe. Through its innovative animation, VFX, and immersive interactive technology, the company is transforming the future of games, marketing and advertising campaigns, and films.

HTC Corporation, established in 1977, is a technology company that offers innovative solutions, products, and platforms for mobile technology. With its headquarters in Taoyuan, Taiwan, the company aims to designing superior mobile experiences as well as devices.

Other virtual production market players include Adobe Inc., NVIDIA Corporation, Sony Group Corporation, Autodesk Inc., Side Effects Software Inc. (SideFX), Epic Games, Inc., Mo-Sys Engineering Ltd., Weta FX Ltd., and Industrial Light & Magic (The Walt Disney Company), among others.

Key Highlights of the Report

Virtual Production Market Report Snapshots

Virtual Production Market Size

Virtual Production Market Analysis

Virtual Production Market Share

Virtual Production Companies