Global Vinyl Flooring Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2024-2032)

Global Vinyl Flooring Market Growth

Vinyl flooring, also referred to as robust floors, is built by mixing natural and synthetic polymer materials. This is a durable synthetic flooring material that is water as well as stain resistant. Vinyl floors are cost-effective and have many qualities, like longevity, robust handling, and design capabilities that make them perfect in hospitals, schools, offices, and homes.

The vinyl flooring market dynamics and trends is boosted due to its practical benefits, such as ease of walking and noise reduction, alongside its low maintenance requirements. Modern printing and texturing technologies enable vinyl flooring to replicate various materials like hardwood, marble, and stone, enhancing its appeal.

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Global Vinyl Flooring Market Analysis

To survive the market competition, businesses are broadening their consumer base and using advancements in technology to print and launch groundbreaking graphical film layers as well as flexible vinyl flooring designs. Other factors that are promoting the growth on the vinyl flooring industry include population growth, rapid urbanisation, and industrialisation, growing availability of revenue, and increased customer interest in home decor.

Vinyl Flooring Industry Outlook

According to data provided by EPLF, total shipments of laminate flooring to North America were nearly 400 million square feet. This supports the vinyl acetate market revenue, as many vinyl flooring products are highly water and moisture-resistant, making them ideal for high-spill or humid areas like kitchens and bathrooms. The new home construction market, by comparison, accounted for approximately one-fifth of the laminate sales.

In 2023, the construction of new privately owned housing units in the United States demonstrated regional and overall growth, as reported by The U.S. Census Bureau and the U.S. Department of Housing and Urban Development. In June 2023, there were 1,693 thousand units under construction, including 993 thousand single-family homes. This figure increased to 1,702 thousand units in July, reflecting strong demand for new housing.

However, in 2024, the trend of robust construction continued, with January starting at 1,670 thousand units and maintaining strong numbers through the first half of the year. By June 2024, the total number of units under construction was projected to be 1,563 thousand. Regional stability persisted, with the South and West continuing to be the most active areas for housing construction. Overall, the data from the U.S. Census Bureau and the U.S. Department of Housing and Urban Development, the robust housing construction market in 2023 and 2024 continues to attract laminate flooring producers. This trend boosts vinyl flooring industry revenue, as vinyl's high resistance to wear and tear makes it perfect for high-traffic areas in both commercial and residential buildings, reducing maintenance and replacement costs.

Vinyl flooring is generally more affordable than many other flooring options, making it a popular choice for budget-conscious consumers.

• It is highly durable, resistant to scratches and stains, and requires minimal maintenance, appealing to both residential and commercial sectors.
• Advanced printing and texture techniques allow vinyl to mimic high-end materials like wood and stone, broadening its market appeal.

Vinyl flooring is derived from PVC, which has raised environmental and health concerns regarding its production and disposal.

• It may be perceived as less prestigious compared to premium flooring options, affecting its appeal in high-end markets.
• Vinyl flooring market demand can be affected by changing design trends and consumer preferences.

Advances in technology can improve vinyl’s aesthetic appeal and performance, enhancing market attractiveness.

• Growing urbanisation and infrastructure development in emerging economies present significant growth opportunities for the vinyl flooring market. 
• Development of more sustainable and recyclable vinyl products could capture a larger market segment.

The market faces stiff competition from other flooring materials, such as laminate and hardwood.

• Economic downturns can impact consumer spending on home and commercial renovations.
• Increasing regulations on PVC use and environmental sustainability could impact production processes and costs.

Key Players in the Vinyl Flooring Market and Their Strategic Initiatives

Mohawk Industries, Inc.

• Expanded product portfolio with eco-friendly vinyl flooring options. 
• Enhanced distribution networks to increase market reach.

Tarkett S.A.

• Launched innovative to meet the growing demand of the vinyl flooring market. 
• Strengthened global presence through strategic acquisitions. 

AFI Licensing LLC

• Introduced new luxury vinyl tile collections. 
• Focused on R&D for next-generation flooring solutions.

Shaw Industries Group, Inc.

• Invested in sustainable production practices.
• Increased focus on customer-centric service improvements.

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Global Vinyl Flooring Industry Segmentation

“Global Vinyl Flooring Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Vinyl Sheet
• Luxury Vinyl Tile (LVT)
• Vinyl Composition Tile (VCT)

Market Breakup by Sector

• Residential
• Commercial

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

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Vinyl Flooring Market Share

The growth of the vinyl flooring industry is expanding due to its advantages in both residential and commercial environments. For residential use, vinyl flooring is durable against scratches, stains, and dents, making it ideal for busy households with pets or children. It also resists water, making it suitable for areas like kitchens and bathrooms.

Additionally, it's easy to maintain, cost-effective, and comes in various designs that mimic higher-end materials. In commercial settings, its durability handles heavy foot traffic, and its straightforward installation reduces downtime. Its low-maintenance nature, affordability, and design flexibility make it well-suited for diverse commercial applications further driving the vinyl flooring demand growth.

Leading Companies in the Vinyl Flooring Market

The companies offer various flooring products, including carpets, rugs, laminate, vinyl, and ceramic tiles. Known for their innovation and quality, they serve both residential and commercial sectors, advancing flooring technology and design.

• Mohawk Industries Inc.  
• Tarkett S.A. 
• AFI Licensing LLC 
• Shaw Industries Group, Inc.  
• Mannington Mills, Inc.  
• Gerflor