Vietnam Television Market Report and Forecast 2024-2032

Vietnam Television Market Size

The Vietnam television market reached around USD 801.85 million in 2023. The market is projected to grow at a CAGR of 5.8% between 2024 and 2032, reaching almost USD 1340.65 million by 2032.

Vietnam Television Market Outlook

• LCD and LED TVs are expected to remain popular in Vietnam over the forecast period.

• Online sales of TVs are expected to record significant growth over the forecast period.

• The proliferation of streaming platforms in Vietnam is expected to accelerate the demand for connected televisions.

Vietnam Television Market Growth

As per Google’s video-sharing platform YouTube, nearly 45% of those with internet access in Vietnam own a connected television set. Over 90% of Vietnam’s population watches television with other family members, relatives, or friends. YouTube is amongst the most popular platforms for user-generated content in Vietnam, with an average viewing time of 90% more than that for desktop or mobile apps.

The viewership for football montages and humorous TV shows recorded a year-on-year increase of 150% in 2021. 950 million YouTube channels also crossed 1 million subscribers in 2021, which was a year-on-year growth of 35% from 2021. In May 2021, 25 million Vietnamese people watched YouTube, which was higher than the viewership in India, Japan (20 million), and Australia (8 million). This indicates significant potential for sales of smart TVs in the region over the forecast period. Besides, the increasing viewership of foreign films, TV shows, and gaming content on television is expected to sustain the popularity of smart TVs over the forecast period.

In 2021, e-commerce channels constituted 6.5% of overall retail sales in Vietnam. This was a year-on-year growth of 16% from 2020. The expansion of the internet economy, rising middle-class income levels, and favourable government policies are expected to drive the e-commerce industry over the forecast period, thus enabling increasing sales of different types of TVs through online channels.

Vietnam Television Industry Segmentation

Vietnam Television Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Smart TV 

• LCD, Plasma, and LED TVs 

• Cathode-Ray Tube (CRT) and Rear-Projection TVs 

Market Breakup by Distribution Channel

• Offline

• Online

Vietnam Television Market Share

Based on type, the market is categorised into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, smart TVs are expected to emerge as one of the leading market segments, as viewership for OTT platforms records substantial growth.

Leading Companies in the Vietnam Television Market

Key market players are focusing on introducing innovative designs of linear televisions into the market. Besides, the rapid growth in consumption of OTT content is increasing the demand for connected TVs, which is expected to drive the market growth.

• Samsung Electronics Co. Ltd.

• LG Corp.

• Panasonic Holdings Corp.

• Sony Group Corp.

• Toshiba Corporation

• Hisense International Co., Ltd.

• Xiaomi Corp.

• Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)

• Others

Key Highlights of the Report