The Vietnam sanitary ware and bathroom accessories market value reached USD 613.04 Million in 2024. The industry is further expected to grow in the forecast period of 2025-2034 at a CAGR of 6.40% to reach USD 1140.00 Million by 2034 owing to changing lifestyles and growing per capita income of individuals.
Base Year
Historical Year
Forecast Year
According to World Bank, Vietnam’s rising per capita income, which reached USD 4,346.8 in 2023, fosters greater consumer spending power. This growth encourages demand for higher-quality products, including sanitary ware and bathroom accessories, contributing to market expansion as households can afford premium products.
The Ministry of Transport’s plan to initiate 13 infrastructure projects in 2024 is set to enhance the country's urban development. Improved infrastructure will drive demand for modern bathroom products as new residential and commercial properties emerge, thus benefiting the Vietnamese sanitary ware market.
As per industry reports, Vietnam's FDI inflow surged by 32.1% in 2023, signifying growing foreign investment in various sectors, including construction and real estate. This influx of capital promotes the development of new residential and commercial properties, subsequently driving demand for advanced sanitary ware and bathroom accessories.
Value in USD Million
2025-2034
Vietnam Sanitary Ware and Bathroom Accessories Market Outlook
*this image is indicative*
The Vietnam sanitary ware and bathroom accessories market is being driven by economic growth, increasing demand for concept bathrooms, rising disposable income, and the development of residential areas. The introduction of new styles of concept bathrooms and eco-friendly sanitary ware is further fuelling the growth of the Vietnam sanitary ware and bathroom accessories industry.
Moreover, technological advancements in water saving and sustainable material for sanitary ware are boosting the demand for the product. Also, rising construction activities and a growing shift from unbranded to branded products are other factors leading to the Vietnam sanitary ware and bathroom accessories demand growth.
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The Vietnam sanitary ware and bathroom accessories market expansion is fuelled by urbanisation and infrastructure growth, increasing disposable incomes and changing consumer preferences, and the rise of e-commerce and online sales.
Vietnam’s rapid urbanisation and ongoing infrastructure development have significantly boosted the demand for modern housing and commercial spaces. As new urban centres arise, the need for advanced sanitary ware and bathroom accessories has surged, particularly in newly constructed homes, hotels, and commercial buildings. This has led to market expansion, exemplified by Cotto, Thailand’s leading sanitary ware brand, showcasing sustainable products at Vietbuild 2023, including eco-friendly toilets and faucets, emphasising its commitment to water conservation and carbon emission reduction.
As Vietnam’s disposable income increases, consumers are opting for higher-quality sanitary ware and bathroom accessories, focusing more on luxury, hygiene, and aesthetics. Urban areas are particularly seeing a rise in demand for smart toilets, designer sinks, and premium showers. In fiscal year 2022, Japan's TOTO recorded significant growth in Vietnam, with a 38% profit increase, driven by strong domestic demand recovery and expansion of production facilities. This reflects the market’s shift towards premium products as consumer preferences evolve.
The rise of e-commerce has played a crucial role in the growth of Vietnam’s sanitary ware and bathroom accessories market. With online shopping becoming more popular, consumers can easily compare products, check reviews, and access a wider range of options, increasing competition among suppliers. In October 2023, Solex High-Tech, a Chinese electronics manufacturer, announced a USD 50 million investment in its first overseas plant in Vietnam, aiming to boost production capacity, strengthen competitiveness, and expand overseas orders, capitalising on this growing trend.
Technological innovations are significantly transforming Vietnam's sanitary ware market, with products like smart toilets, self-cleaning systems, and touchless faucets enhancing convenience, hygiene, and energy efficiency. In March 2024, Duravit opened its first flagship showroom in Vietnam, showcasing a unique collaboration with fashion designer Lý Quí Khánh. This partnership highlighted a fusion of Vietnamese ceramic artistry and luxury bathroom design, reflecting the growing demand for both functionality and aesthetic value in modern bathroom products.
Vietnam sanitary ware and bathroom accessories market dynamics and trends are thriving due to its affordable, high-quality products featuring modern designs and eco-friendly elements. Local production enhances delivery speed and customization, catering to the rising demand fuelled by the expanding construction and real estate industries.
In 2021, an industry report highlighted that Vietnam had over 16.7 million households in rural areas, vastly outnumbering the urban household count. The total number of households in the country surpassed 27 million, underscoring the significant rural population compared to urban centres. Between 2002 and 2022, Vietnam’s GDP per capita surged 3.6 times to USD 4,179, while the poverty rate fell from 14 per cent in 2010 to 5.7 per cent in 2023. According to the World Bank, Vietnam’s per capita income hit USD 4,346.8 in 2023, boosting the Vietnam sanitary ware and bathroom accessories market revenue.
The real estate market also saw notable activity. A total of 42 commercial housing projects, comprising approximately 15,966 units, were completed. Additionally, five social housing projects launched 850 apartments, and 17 hospitality and condotel projects were finalized. In Ho Chi Minh City, the housing supply recorded 16,895 units in 2020, 14,443 units in 2021, and 12,147 units in 2022, with a slight improvement to 15,020 units in the first nine months of 2023.
The high-end housing segment in Ho Chi Minh City dominated the market, accounting for 70% in 2020, 72% in 2021, 78.2% in 2022, and 66.37% in the first three quarters of 2023. In contrast, only 163 affordable apartments were launched in 2020, accounting for just 1%, with no additional affordable units introduced since then. This drives the Vietnam sanitary ware and bathroom accessories industry revenue, as cost-effective products that fit budget constraints while ensuring quality become crucial.
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“Vietnam Sanitary Ware and Bathroom Accessories Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Material
Modern toilets improve hygiene with self-cleaning and bidet functions, and their water-saving technologies lower utility costs and environmental impact. Ergonomic designs enhance comfort and usability, while durable materials contribute to longevity, thus, boosting demand in the Vietnam sanitary ware and bathroom accessories market.
In the Vietnam sanitary ware and bathroom accessories industry growth, washbasins play a significant role by providing aesthetic value with diverse designs and finishes. They also enhance functionality with features such as integrated storage and ergonomic height while incorporating water-saving faucets. Their durability, crafted from high-quality materials, and ease of cleaning ensure low maintenance and extended longevity.
The Vietnam sanitary ware and bathroom accessories market key players specialise in designing, producing, and distributing a diverse range of bathroom products, including ceramic sanitary ware, faucets, bathtubs, and accessories. These companies have built a solid reputation for offering durable, stylish, and environmentally friendly products that adhere to international standards. With a strong emphasis on innovation, they consistently improve product designs and manufacturing processes to meet the changing needs and preferences of consumers.
Headquartered in Hanoi, Vietnam, Vietnam Caesar Sanitary Equipment Joint Stock Company was established in 1993. The company is a leading manufacturer of sanitary ware, offering a wide range of products such as faucets, toilets, and bathroom accessories. Known for its innovation, Caesar focuses on providing high-quality, durable solutions.
Founded in 1992, Gessi S.p.A. is headquartered in Omegna, Italy. The company specialises in the design and manufacture of luxury bathroom products, including taps, shower systems, and sanitary accessories. Gessi is renowned for its high-end, innovative designs and commitment to sustainability and quality in the global bathroom sector.
Innoci Viet Nam Co., Ltd. was established in 2010 and is based in Ho Chi Minh City, Vietnam. The company provides a range of sanitary products, including faucets, bathroom accessories, and wellness systems. Known for integrating advanced technology and design, Innoci aims to cater to both residential and commercial sectors.
Italisa (Vietnam) Co., Ltd. was founded in 2004, with its headquarters in Ho Chi Minh City, Vietnam. The company is known for importing and distributing high-quality Italian sanitary ware and bathroom accessories. Italisa focuses on offering premium, stylish solutions for modern bathrooms, targeting both residential and commercial markets in Vietnam.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the Vietnam sanitary ware and bathroom accessories market report are Jaquar Vietnam, CAESAR Bathroom, Grelli Sanitary Ware, ROCA Sanitario, S.A., Toto Vietnam Co.,Ltd., Viglacera Corporation- JSC, LIXIL VINA Co., Ltd (LIXIL Corporation), and Viet Ceramics International Joint Stock Company, among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The Vietnam sanitary ware and bathroom accessories market reached a value of USD 613.04 Million in 2024.
The market is projected to grow at a CAGR of 6.40% between 2025 and 2034.
The market is estimated to reach a value of about USD 1140.00 Million by 2034.
The major drivers of the market include rising disposable incomes, increasing population, rising construction industry, economic growth, rising demand for concept bathrooms, development in residential areas, and the technological advancements in water saving.
The use of sustainable material for sanitary ware, along with the rising shift towards branded products are expected to be the key trends in the market.
The major product types of sanitary ware and bathroom accessories in Vietnam include toilet/water closets, wash basins, pedestals, cisterns, faucets, showers, and others.
The market is broken down into ceramic, pressed metal, acrylic plastic and perspex, and others.
The competitive landscape consists of Vietnam Caesar Sanitary Equipment Joint Stock Company, Gessi S.p.A., Innoci Viet Nam Co., Ltd , Italisa (Vietnam) Co., Ltd, Jaquar Vietnam , CAESAR Bathroom, Grelli Sanitary Ware, ROCA Sanitario, S.A., Toto Vietnam Co.,Ltd., Viglacera Corporation- JSC, LIXIL VINA Co., Ltd (LIXIL Corporation), Viet Ceramics International Joint Stock Company, Others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Material |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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United States (Head Office)
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+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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