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Report Overview

The Vietnam mobile payment market reached approximately USD 41.43 Billion in 2025. The market is projected to grow at a CAGR of 9.60% between 2026 and 2035, reaching a value of around USD 103.61 Billion by 2035.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

  • The State Bank of Vietnam reported that between 2021 and 2023, online and mobile payment transactions increased by 52% and 103%, respectively. The number of QR code payments alone increased by over 170%.

  • In January 2023, it was estimated that there were 4.7 million more mobile connections in Vietnam than in 2022 which was 164% of the country's total population.

  • Vietnam is one of the few nations showing gender parity in internet usage and digital skills.

Compound Annual Growth Rate

9.6%

Value in USD Billion

2026-2035


*this image is indicative*

Vietnam Mobile Payment Market Report Summary Description Value
Base Year USD Billion 2025
Historical Period USD Billion 2019-2025
Forecast Period USD Billion 2026-2035
Market Size 2025 USD Billion 41.43
Market Size 2035 USD Billion 103.61
CAGR 2019-2025 Percentage XX%
CAGR 2026-2035 Percentage 9.60%
CAGR 2026-2035 - Market by Region Southeast 10.6%
CAGR 2026-2035 - Market by Region South Central Coast 9.3%
CAGR 2026-2035 - Market by Transaction Mode Near Field Communication 10.4%
CAGR 2026-2035 - Market by End Use Personal 8.7%
Market Share by Region Red River Delta 27.3%

Vietnam Mobile Payment Market Growth

Vietnam's adoption of smartphones has significantly increased as a result of their widespread affordability. Moreover, the National Digital Transformation Programme, which will be implemented by 2025, aims to quicken the nation's digital transition. By the end of 2025, it is anticipated that Vietnam's digital commerce will generate transaction values of $19.5 million, leading to the expansion of Vietnam's mobile and online payment transactions.

In Vietnam, rising card payments and QR Code transfers are driving the trend toward cashless transactions. Notable developments in digital payment services and infrastructure are facilitating this transition successfully. The nation's financial institutions are making significant efforts to ensure security and encourage digital payments. For instance, in June 2024, the State Bank of Vietnam instructed commercial banks to make a mandatory biometric verification policy.  Starting on July 1st 2024, biometric verification of facial recognition is necessary for completing online banking transactions of 10 million VND (USD 391) or more, in accordance with the policy on implementing security solutions in online payments and bank card payments. The State Bank of Vietnam reported that 60 financial institutions adopted customer verification through in-branch chip-based ID cards, 49 through mobile apps, and 22 through the VNeID electronic identity application.

Vietnam Mobile Payment Industry Segmentation

“Vietnam Mobile Payment Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:

Market Breakup by Transaction Mode

  • Mobile Web Payments
  • Near Field Communication
  • SMS Direct Carrier Billing
  • Others

Market Breakup by Purchase Type

  • Airtime Transfer and Top Ups
  • Money Transfers and Bill Payments
  • Merchandise and Coupons
  • Travel and Ticketing
  • Others

Market Breakup by Application

  • Media and Entertainment
  • Energy and Utilities
  • Healthcare
  • Retail
  • Hospitality and Transportation
  • Others

Market Breakup by End Use

  • Personal
  • Business

Market Breakup by Region

  • Southeast
  • Red River Delta
  • Mekong River Delta
  • South Central Coast
  • Others
CAGR 2026-2035 - Market by Transaction Mode
Near Field Communication 10.4%
SMS Direct Carrier Billing 9.1%
Mobile Web Payments XX%
Others XX%
CAGR 2026-2035 - Market by End Use
Personal 8.7%
Business XX%
CAGR 2026-2035 - Market by Region
Southeast 10.6%
South Central Coast 9.3%
Red River Delta XX%
Mekong River Delta XX%
Others XX%
Market Share by Region
Red River Delta 27.3%
Southeast XX%
Mekong River Delta XX%
South Central Coast XX%
Others XX%

Vietnam Mobile Payment Market Share

Based on transaction mode, the market is segmented into mobile web payments, near field communication, and SMS direct carrier billing, among others. The near field communication type is projected to grow at a CAGR of 10.4% during the forecast period of 2026-2035. Short-range wireless communication between two devices is made possible by the technology of near field communication, or NFC.

Leading Companies in the Vietnam Mobile Payment Market

Major players are focusing on the adoption of advanced technologies to gain a competitive edge in the market.

  • ONLINE MOBILE SERVICES JOINT STOCK COMPANY
  • ZION Joint Stock Company
  • Moca Inc.
  • VNPAY
  • Viettel Digital
  • Others

Vietnam Mobile Payment Market Report Snapshots

Vietnam Mobile Payment Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2025, the market reached an approximate value of USD 41.43 Billion.

The market is estimated to grow at a CAGR of 9.60% between 2026 and 2035.

The market is estimated to witness a healthy growth during 2026-2035 to reach around USD 103.61 Billion by 2035.

The market is being driven by increased smartphone penetration and growing digital literacy.

The key trends aiding the mobile payment market in Vietnam include rising financial inclusion in the economy and rapid digitalisation.

The major regions considered in the market are Southeast, Red River Delta, Mekong River Delta, and South Central Coast, among others.

The different end uses of mobile payment include personal and business.

The major players in the market are ONLINE MOBILE SERVICES JOINT STOCK COMPANY, ZION Joint Stock Company, Moca Inc., VNPAY, and Viettel Digital, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Transaction Mode
  • Purchase Type
  • Application
  • End Use
  • Region
Breakup by Transaction Mode
  • Mobile Web Payments
  • Near Field Communication
  • SMS Direct Carrier Billing
  • Others
Breakup by Purchase Type
  • Airtime Transfer and Top Ups
  • Money Transfers and Bill Payments
  • Merchandise and Coupons
  • Travel and Ticketing
  • Others
Breakup by Application
  • Media and Entertainment
  • Energy and Utilities
  • Healthcare
  • Retail
  • Hospitality and Transportation
  • Others
Breakup by End Use
  • Personal
  • Business
Breakup by Region
  • Southeast
  • Red River Delta
  • Mekong River Delta
  • South Central Coast
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • ONLINE MOBILE SERVICES JOINT STOCK COMPANY
  • ZION Joint Stock Company
  • Moca Inc.
  • VNPAY
  • Viettel Digital
  • Others

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