Vietnam MICE Tourism Market Report and Forecast 2025-2034

Vietnam MICE Tourism Market Size

The Vietnam MICE tourism market reached around USD 1.21 billion in 2024. The market is projected to grow at a CAGR of 4.7% between 2025 and 2034 to attain around USD 1.82 billion by 2034.

Vietnam MICE Tourism Market Outlook

• Enhanced collaboration among ASEAN countries and enhanced global connectivity are expected to enhance Vietnam's appeal as a MICE destination.

• The Vietnamese tourism sector aims to draw in 35 million international visitors and 160 million domestic visitors by the year 2030.

• The integration of artificial intelligence in MICE is optimising the process of organising events, tailoring attendee experiences, analysing data to improve decision-making, and providing effective customer service.

Vietnam MICE Tourism Market Growth

The Vietnamese government, in collaboration with local tourism boards, offers various incentives and assistance to encourage international meetings. These incentives encompass financial support, promotional aid, and simplified procedures for organising events. Vietnamese businesses and multinational corporations operating in Vietnam are progressively involved in organising and attending meetings, which is boosting the need for top-notch meeting venues and services.

Moreover, meeting venues come fully equipped with state-of-the-art audiovisual technology, such as high-definition video conferencing tools, projectors, and sound systems, to elevate the meeting experience. The emergence of hybrid meeting models, which integrate both in-person and virtual attendance, provides increased flexibility and wider participation, particularly in a post-pandemic era.

In the initial three months of 2024, Saigontourist Travel, a Vietnam-based travel company, catered to over 12,000 MICE tourists, both domestic and foreign. Approximately half of them, totaling 6,000 individuals from 50 delegations, visited Ho Chi Minh City. Ho Chi Minh City in Vietnam was awarded the title of "Asia's Best MICE Destination" for the fourth consecutive year at the 4th annual World MICE Awards gala ceremony in Berlin on March 6, 2024. Additionally, Hoi An ancient city in the central province of Quang Nam was also acknowledged as the top destination for business travellers in Asia.

Vietnam MICE Tourism Industry Segmentation

“Vietnam MICE Tourism Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Event Type

• Meetings

• Incentives

• Conventions

• Exhibitions

Market Breakup by Region

• Southeast

• Red River Delta

• Mekong River Delta

• South Central Coast

• Others

Vietnam MICE Tourism Market Share

Based on the event type, the market is segmented into meetings, incentives, conventions, and exhibitions. The meetings segment holds a substantial share of the market as the region offers a wide range of contemporary meeting venues, such as cutting-edge convention centres, hotels, and resorts that are furnished with state-of-the-art technology and facilities to cater to meetings of various scales. Numerous locations provide adaptable meeting spaces that can be tailored to suit a variety of meeting formats, ranging from intimate corporate events to grand international conferences.

Incentives and conventions are expected to witness a healthy growth in the forecast period, growing at CAGR of 5.4% and 4.6%, respectively, during 2025-2034. This growth can be attributed to rising business travel and the growing focus on research and insight sharing by corporations.

Leading Companies in the Vietnam MICE Tourism Market

Major market players are investing heavily in smart and cutting-edge technologies to gain a competitive edge

• EXO Travel Co. Ltd.

• ACT Travel

• Asia Top Travel Co.

• Vietnam MICE Travel Co., Ltd.

• Vietnam Alive Travel

• Others

Key Highlights of the Report