Vietnam Home Furniture Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Vietnam Home Furniture Market Growth

Home furniture is an item that complements the living rooms, bedrooms, bathrooms, and kitchens within a house. It can be arranged to create a comfortable living atmosphere within the house promote good sleeping habits and support better seating posture. It can be customised as per each family’s requirement and can cater to the styles and tastes of each member, thereby creating a sense of belonging and safety for everyone.

The growth of the home furniture industry is aided by rapid innovations in the home furniture sector due to increasing collaborations with foreign partners. Well-tailored customer pricing models along with vigorous advertising campaigns aimed at capturing customer attention are delivering effective results and boosting the Vietnam home furniture market demand.

Vietnam Home Furniture Market Analysis

The growing use of sustainable materials in home furniture production is anticipated to boost the Vietnam home furniture demand growth. Bamboo and rattan, readily available and ideal for furniture due to their natural properties, are key factors. Bamboo’s tensile strength surpasses steel, while rattan’s flexibility and lightweight enhance its suitability.

The Vietnam home furniture market dynamics and trends are being driven by rapid urbanisation, which has increased demand for minimalist and modern furniture that combines practicality with style. Multi-functional furniture ensures space optimisation within houses and makes way for innovation in interior design. This is one of the key Vietnam home furniture market trends. Popular colours that provide a timeless look to home furniture in Vietnam include beige, grey, and white.

Vietnam Home Furniture Industry Outlook

As per the Transnational Crime and Corruption Centre, in 2005, Vietnam's furniture exports were valued at approximately USD 1.8 billion. This figure remained relatively stable through 2008, with exports around USD 3.5 billion. A notable increase occurred starting in 2010, with exports rising to USD 3.8 billion. Further, in 2012 it increased to USD 4.2 billion. By 2015, Vietnam's furniture exports had grown to USD 5.7 billion, nearly doubling from the 2010 figures. The period from 2016 to 2020 saw an accelerated growth phase. In 2016, exports reached USD 6.0 billion, and by 2018, this figure had climbed to USD 7.8 billion. The most significant growth happened between 2019 and 2020, with exports soaring from USD 8 billion to nearly USD 12 billion. This surge has boosted Vietnam home furniture market revenue, as Vietnamese furniture is celebrated for its quality and affordability. The export sector keeps expanding due to rising global demand for eco-friendly and stylish furniture.

As per Vecom, the revenue from B2C e-commerce in Vietnam increased from USD 8.06 billion in 2018 to an estimated USD 20.5 billion in 2023, marking an impressive compound annual growth rate (CAGR) of approximately 19%. In 2018, the market generated USD 8.06 billion, with a 30% growth rate compared to 2017. By 2019, the revenue had risen to USD 10.8 billion, with a 25% growth rate. The upward trend continued in 2020, with e-commerce revenue reaching USD 11.8 billion, although the growth rate slowed to 18%. In 2021, the revenue surged to USD 13.7 billion, growing by 16%. By 2022, the market had further expanded, reaching USD 16.4 billion, with a 20% growth rate. The revenue for 2023 stood at USD 20.5 billion, with a growth rate of 25%. The rapid expansion of Vietnam's B2C e-commerce market is significantly influencing the growth of the Vietnam home furniture industry revenue, as more consumers turn to online shopping, the convenience of purchasing furniture through digital platforms has become a key driver of demand. 

Rising incomes and urbanisation drive increased consumer demand for the Vietnam home furniture market.

• Local manufacturers benefit from lower production costs, enabling competitive pricing compared to international brands.
• Furniture designs that blend traditional Vietnamese elements with modern styles resonate well with local and international buyers.

Inconsistent quality control can affect brand reputation and customer satisfaction.

• Some local manufacturers may lack innovation, struggling to keep pace with global design trends.
• Dependence on imported raw materials can lead to supply chain disruptions and increased costs.

Growing international interest in Vietnamese craftsmanship presents export opportunities for the Vietnam home furniture industry.

• Increasing consumer preference for eco-friendly products aligns with sustainable manufacturing practices.
• Expanding online retail channels can enhance market reach and sales.

Both local and international brands intensify competition, squeezing profit margins.

• Economic downturns or instability can reduce consumer spending on non-essential items like furniture.
• Potential changes in trade policies or regulations could impact manufacturing and export operations.

Key Players in the Vietnam Home Furniture Market and Their Key Initiatives

AA Corporation

• Introduced two new brands, Jadora and Abella. 
• Successfully expanded its presence in the Middle Eastern market by participating in INDEX Dubai 2024. 

The One Furniture

• Expanded product range with eco-friendly materials. 
• Launched a new e-commerce platform to meet the growing demand of the Vietnam home furniture market. 

Ashley Furniture Industries, LLC

• Expanded manufacturing facilities in Vietnam. 
• Enhanced supply chain resilience in Vietnam. 

Vietnam Home Furniture Industry Segmentation

“Vietnam Home Furniture Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Beds
• Tables and Desks
• Sofa and Couch
• Chairs and Stools
• Cabinets and Shelves
• Others

Market Breakup by Material

• Metal
• Wood
• Plastic
• Glass
• Others

Market Breakup by Distribution Channel 

• Home Centres
• Speciality Stores
• Flagship Stores
• Online Stores
• Others

Vietnam Home Furniture Market Share

As per the Vietnam home furniture market analysis, online distribution channels are expected to become one of the most popular means of purchasing home furniture. This is because changing business models are enabling Vietnamese people to use makeshift furniture that can be dismantled and returned to the furniture company after usage. This would help people with transferable jobs in developing nations to move homes easily and create new living spaces in different styles. The easy availability of makeshift furniture across these platforms is therefore bolstering their popularity. 

Simultaneously, the growing preference for physical showrooms and speciality stores is driving the Vietnam home furniture industry. These venues offer customers access to appealing discount offers and unique furniture designs not typically available in flagship stores or home centres, further stimulating Vietnam home furniture industry growth.

Leading Companies in the Vietnam Home Furniture Market

The companies blend traditional craftsmanship with modern design, offering high-quality, stylish furniture for residential and commercial spaces. They focus on detail, sustainability, and enhancing comfort and aesthetics.

• AN CUONG Wood Working Materials
• AA Corporation
• The One Furniture
• Ashley Furniture Industries, LLC
• Cam Ha JSC
• Xuan Hoa Company
• Truong Thanh Wood Furniture Corp.
• Duc Thanh Wood Processing JSC
• Phu Tai JSC
• Minh Duong Furniture Corp.