The Vietnam DIY home improvement market size reached around USD 21.99 Billion in 2024. The market is projected to grow at a CAGR of 5.70% between 2025 and 2034 to reach nearly USD 38.28 Billion by 2034.
Base Year
Historical Year
Forecast Year
As per the industry reports, Ho Chi Minh City is the largest city in Vietnam and serves as the primary centre for business and finance, which has consequently led to the emergence of the market of Ho Chi Minh City is the largest city in Vietnam and serves as the primary centre for business and finance, which has consequently led to the emergence of a DIY home improvement.
Educational resources and online tutorials are guiding customers on how to undertake advanced DIY projects at home, leading to an increase in sales of relevant DIY home improvement products, contributing to improved Vietnam DIY home improvement market revenue.
The increasing need for environmentally friendly, sustainable, and smart technology-integrated home improvement products is also driving the market forward.
Value in USD Billion
2025-2034
Vietnam DIY Home Improvement Market Outlook
*this image is indicative*
| Vietnam DIY Home Improvement Market Report Summary | Description | Value |
| Base Year | USD Billion | 2024 |
| Historical Period | USD Billion | 2018-2024 |
| Forecast Period | USD Billion | 2025-2034 |
| Market Size 2024 | USD Billion | 21.99 |
| Market Size 2034 | USD Billion | 38.28 |
| CAGR 2018-2024 | Percentage | XX% |
| CAGR 2025-2034 | Percentage | 5.70% |
| CAGR 2025-2034 - Market by Region | Southeast | 6.4% |
| CAGR 2025-2034 - Market by Region | Red River Delta | 5.9% |
| CAGR 2025-2034 - Market by Distribution Channel | Online | 8.1% |
| CAGR 2025-2034 - Market by Type | Decor and Indoor Garden | 7.1% |
| Market Share by Region 2023 | Mekong River Delta | 10.2% |
The market is positively influenced by the fast-growing urban population and rising disposable incomes, leading homeowners to invest in upgrading and renovating their properties for increased comfort and aesthetics. The expanding real estate sector, encompassing both residential and commercial developments, has further boosted the demand for DIY construction materials and home improvement products, thereby expanding the Vietnam DIY home improvement market share. Additionally, the trend towards multifunctional and space-efficient living has spurred demand for innovative DIY home improvement solutions that maximise available space.
The growing awareness of sustainability has also played a role in encouraging energy-efficient upgrades and eco-friendly home improvement projects. The increasing convenience of e-commerce platforms and digital marketing has expanded consumer access to DIY home improvement products and services. Factors such as infrastructural development projects, government initiatives promoting housing and property development, and the growing need for functional, modern living spaces are expected to create a positive market outlook in the forecast period, consequently expanding the Vietnam DIY home improvement market size.
Homeowners are increasingly focusing on developing and improving outdoor living areas, including gardens, patios, and decks. This shift is motivated by the aspiration to expand living spaces outside the home and establish pleasant, practical outdoor settings for leisure, social gatherings, and family pastimes. As a result, they are participating in do-it-yourself initiatives to construct and renovate outdoor furniture and structures.
Vietnam DIY home improvement market growth is attributed to the expansion of urban cities, a growing middle-class population, rising disposable income, and the impact of social media.
With the rise in household earnings, consumers are equipped with greater financial resources to allocate towards home improvement initiatives, renovations, and enhancements.
There is a notable shift towards the personalisation of living spaces, with individuals seeking to create both functional and aesthetically pleasing environments. This trend has spurred a heightened demand for DIY items such as paints, fixtures, and tools.
As homeowners become increasingly cognizant of the importance of regular maintenance, there is a growing demand for cost-effective and user-friendly DIY repair and maintenance products, leading to the Vietnam DIY home improvement market expansion.
The proliferation of eCommerce platforms has enhanced the accessibility of DIY products, offering a broader selection and the convenience of online shopping for consumers in Vietnam.
As the urban population in Vietnam continues to expand, an increasing number of individuals are turning to homeownership, which in turn is driving the demand for DIY home improvement products aimed at renovations and enhancements. The proliferation of online shopping platforms has significantly improved access to DIY products, allowing consumers to effortlessly explore and acquire a diverse array of tools, materials, and home improvement supplies, thereby contributing to market expansion.
As per the Vietnam DIY home improvement market analysis, there is a rising interest in sustainable home improvement options, such as energy-efficient appliances, eco-friendly paints, and water-conserving fixtures, mirroring global movements towards more environmentally conscious living. With individuals spending more time at home, particularly in the aftermath of the pandemic, there has been a marked increase in home renovation initiatives, further elevating the demand for DIY tools and materials.
The EMR’s report titled “Vietnam DIY Home Improvement Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Breakup by Type
Breakup by Distribution Channel
Breakup by Region
| CAGR 2025-2034 - Market by | Region |
| Southeast | 6.4% |
| Red River Delta | 5.9% |
| Mekong River Delta | 5.5% |
| South Central Coast | XX% |
| Others | XX% |
Based on the distribution channel, the market is divided into DIY home improvement stores, specialty stores, and online, among others. The online distribution channel holds a significant market share with a CAGR of 8.1%, thereby leading to Vietnam DIY home improvement market growth. Online channels offer numerous benefits including a wide variety of products, occasional discounts, competitive prices, and doorstep delivery, among others. Nowadays, companies are also collaborating and partnering with DIY experts to create engaging content, make online tutorials, and promote product endorsements.
Market players are investing heavily in the production of sustainable and smart technologically integrated products to gain a competitive edge in the market and to improve Vietnam DIY home improvement market outlook.
Established in 1902, 3M Co. is based in St. Paul, Minnesota, USA. This multinational conglomerate is recognised for its diverse array of products, which include abrasives, adhesives, and do-it-yourself solutions, serving a multitude of sectors and consumer requirements.
Founded in 1802 and located in Wilmington, Delaware, USA, DuPont is a prominent figure in innovation and materials science on a global scale. The company delivers advanced solutions across various sectors, including home improvement, with an emphasis on sustainable products and technologies, thereby leading to Vietnam DIY home improvement market development.
Founded in 1873, Kohler Co. is situated in Kohler, Wisconsin, USA. The firm is celebrated for its premium bathroom and kitchen fixtures, and furniture, providing high-quality products for home enhancement and interior design endeavours.
Founded in 1937, Rockwool A/S is headquartered in Hedehusene, Denmark. The company focuses on stone wool insulation products, delivering energy-efficient and sustainable solutions for commercial, residential, and industrial construction and home improvement sectors.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other major players in the market are Anderson Corp., Innoci Sanitary Ware Co. Ltd., Sanitar Co., Ltd. (Caesar Vietnam Sanitary wares JSC), Truong Thanh Furniture Corporation, Ambassador Corp. (Ambassador Signage & Lighting), and Luca Interior Design Company Limited, among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the market attained a value of nearly USD 21.99 Billion.
The market is assessed to grow at a CAGR of 5.70% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025 -2034 to reach about USD 38.28 Billion by 2034.
The market is being driven by rapid urbanisation, rising disposable income, and expansion of online distribution channels.
The key trends aiding the DIY home improvement market in Vietnam include the rising population of DIY influencers and the integration of smart technology into the market.
Regions considered in the market are Southeast, Red River Delta, Mekong River Delta, and South-Central Coast, among others.
Based on type, market segmentations include lumber and landscape management, décor and indoor garden, kitchen, painting and wallpaper, tools and hardware, lighting, plumbing and equipment, building materials, floor, repair and replacement, and electrical work.
The major players in the market are 3M Co., DuPont de Nemours Inc., Kohler Co., Rockwool A/S, Anderson Corp., Innoci Sanitary Ware Co. Ltd., Sanitar Co., Ltd. (Caesar Vietnam Sanitary wares JSC), Truong Thanh Furniture Corporation, Ambassador Corp. (Ambassador Signage & Lighting), and Luca Interior Design Company Limited, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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Vietnam
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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