Vietnam DIY Home Improvement Market Size Analysis - Market Share, Forecast Trends and Outlook Report (2024-2032)

Vietnam DIY Home Improvement Market Growth

The market is positively influenced by the fast-growing urban population and rising disposable incomes, leading homeowners to invest in upgrading and renovating their properties for increased comfort and aesthetics. The expanding real estate sector, encompassing both residential and commercial developments, has further boosted the demand for DIY construction materials and home improvement products, thereby expanding the Vietnam DIY home improvement market share. Additionally, the trend towards multifunctional and space-efficient living has spurred demand for innovative DIY home improvement solutions that maximise available space.

The growing awareness of sustainability has also played a role in encouraging energy-efficient upgrades and eco-friendly home improvement projects. The increasing convenience of e-commerce platforms and digital marketing has expanded consumer access to DIY home improvement products and services. Factors such as infrastructural development projects, government initiatives promoting housing and property development, and the growing need for functional, modern living spaces are expected to create a positive market outlook in the forecast period, consequently expanding the Vietnam DIY home improvement market size.

Homeowners are increasingly focusing on developing and improving outdoor living areas, including gardens, patios, and decks. This shift is motivated by the aspiration to expand living spaces outside the home and establish pleasant, practical outdoor settings for leisure, social gatherings, and family pastimes. As a result, they are participating in do-it-yourself initiatives to construct and renovate outdoor furniture and structures.

Key Trends and Developments

Vietnam DIY Home Improvement Market Trends

As the urban population in Vietnam continues to expand, an increasing number of individuals are turning to homeownership, which in turn is driving the demand for DIY home improvement products aimed at renovations and enhancements. The proliferation of online shopping platforms has significantly improved access to DIY products, allowing consumers to effortlessly explore and acquire a diverse array of tools, materials, and home improvement supplies, thereby contributing to market expansion.

As per the Vietnam DIY home improvement market analysis, there is a rising interest in sustainable home improvement options, such as energy-efficient appliances, eco-friendly paints, and water-conserving fixtures, mirroring global movements towards more environmentally conscious living. With individuals spending more time at home, particularly in the aftermath of the pandemic, there has been a marked increase in home renovation initiatives, further elevating the demand for DIY tools and materials.

Vietnam DIY Home Improvement Industry Segmentation

Vietnam DIY Home Improvement Market Share

Based on the distribution channel, the market is divided into DIY home improvement stores, specialty stores, and online, among others. The online distribution channel holds a significant market share with a CAGR of 8.1%, thereby leading to Vietnam DIY home improvement market growth. Online channels offer numerous benefits including a wide variety of products, occasional discounts, competitive prices, and doorstep delivery, among others. Nowadays, companies are also collaborating and partnering with DIY experts to create engaging content, make online tutorials, and promote product endorsements.

Leading Companies in the Vietnam DIY Home Improvement Market

Market players are investing heavily in the production of sustainable and smart technologically integrated products to gain a competitive edge in the market and to improve Vietnam DIY home improvement market outlook.

3M Co.

Established in 1902, 3M Co. is based in St. Paul, Minnesota, USA. This multinational conglomerate is recognised for its diverse array of products, which include abrasives, adhesives, and do-it-yourself solutions, serving a multitude of sectors and consumer requirements.

DuPont de Nemours Inc.

Founded in 1802 and located in Wilmington, Delaware, USA, DuPont is a prominent figure in innovation and mater...

Kohler Co.

Founded in 1873, Kohler Co. is situated in Kohler, Wisconsin, USA. The firm is celebrated for its premium bath...

Rockwool A/S

Founded in 1937, Rockwool A/S is headquartered in Hedehusene, Denmark. The company focuses on stone wool insul...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other major players in the market are Anderson Corp., Innoci Sanitary Ware Co. Ltd., Sanitar Co., Ltd. (Caesar Vietnam Sanitary wares JSC), Truong Thanh Furniture Corporation, Ambassador Corp. (Ambassador Signage & Lighting), and Luca Interior Design Company Limited, among others.