The Vietnam beverage market size reached around USD 16.24 Billion in 2025. The market is projected to grow at a CAGR of 4.70% between 2026 and 2035 to reach nearly USD 25.71 Billion by 2035. The market growth can be attributed to the rapid growth of online distribution channels and the introduction of unique flavours of beverage products. The rising consumer appeal for craft beers and the adoption of sustainable packaging solutions are further propelling the market development.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
4.7%
Value in USD Billion
2026-2035
*this image is indicative*
|
Vietnam Beverage Market Summary |
Description |
Value |
|
Base Year |
USD Billion |
2025 |
|
Historical period |
USD Billion |
2019-2025 |
|
Forecast Period |
USD Billion |
2026-2035 |
|
Market Size 2025 |
USD Billion |
16.24 |
|
Market Size 2035 |
USD Billion |
25.71 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
4.70% |
|
CAGR 2026-2035 - Market by Region |
Southeast |
5.4% |
|
CAGR 2026-2035 - Market by Region |
Red River Delta |
5.0% |
|
CAGR 2026-2035 - Market by Product Type |
Non-Alcoholic Beverage |
5.3% |
|
CAGR 2026-2035 - Market by Distribution Channel |
Online |
6.1% |
|
Market Share by Region 2025 |
Mekong River Delta |
15.4% |
As per the United Nations Population Fund, around 25% of Vietnam’s existing population is aged around 16-30 years, and over 20% of the nation’s 100 million people are aged below 40 years. Vietnam has a thriving middle-class population, which is expected to reach around 95 million by 2030. Vietnamese households have a per capita disposable income of USD 4,890, which is expected to favourably influence the Vietnam beverage market dynamics in the coming years.
Vietnam is Asia’s largest beer consumer. Based on market analysis, around 20%-48% of an average Vietnamese household’s income is spent on consuming beverage products and foods. Tourism is another important source of revenue for Vietnam’s food and beverage industry. In 2023, tourists spent around 23.7% of their budget on experimenting with different beverages and cuisines in Vietnam. This is expected to facilitate the Vietnam beverage market expansion.
Over the past 2 decades, Vietnam’s compounded annual GDP growth rate is estimated to have been 1.7 times faster than the global average. In 2020, an average Vietnamese had a disposable income of USD 1,910, which is further expected to propel the market development in the coming years.
Growing focus on health and wellness; the increasing trend of green consumption; rising demand for premium and craft beer; and the emergence of online delivery services are the major factors favouring the Vietnam beverage market growth.
Vietnamese consumers are becoming increasingly health-conscious, thereby leading to an increasing demand for functional, fortified, and low-sugar beverages. This includes low-calorie sodas and vitamin C-enriched drinks. Companies are also adopting transparent labelling and sourcing practices to increase their market share.
Sustainable packaging has emerged as a key priority for eco-conscious beverage consumers, which is increasing the demand for recycled packaging materials for beverages. Moreover, the strengthening of government regulations aimed at promoting recycling and waste reduction practices is expected to contribute to market growth in the coming years.
Vietnam is witnessing a steady increase in the demand for craft beer as many local breweries are experimenting with different flavours to drive consumer demand. Many breweries are also incorporating local ingredients, including herbs, spices, and fruits, into their drinks to cater to the unique requirements of adventurous drinkers. Moreover, younger generations of consumers are seeking novel drinking experiences, which is leading to the market expansion.
The emergence of direct-to-consumer beverage brands has enhanced consumption levels among consumers. Through their online platforms, beverage companies have started offering exclusive offerings, subscription services, and personalised experiences at better pricing levels, which is facilitating the market development.
Expansion of Sabibeco
Sabibeco, renowned for its Sagota brand, operates around 6 breweries in Vietnam with an annual capacity of nearly 610 million litres. As per the industry’s reports, with the acquisition of Sabibeco’s plants to Sabeco, its total annual beer production capacity can potentially increase to around 3.01 billion litres. This is expected to lead to the Vietnam beverage market expansion and position Sabeco as a key beverage manufacturer in the nation, apart from others like Carlsberg, Sapporo, and Habeco.
Emergence of online delivery services
Facebook, Tik Tok, and Shopee have emerged as the three leading livestream shopping platforms in Vietnam, where over 50,000 sellers host nearly 2.5 million livestream sales sessions per month. This has enabled beverage manufacturers to build brand awareness among younger consumers and drive product sales. Based on industry analysis, the top 5 e-commerce platforms generated a monthly revenue of around USD 1 billion in 2024, thereby highlighting the significant consumer appeal for online delivery services among consumers. This can increase the Vietnam beverage market revenue in the coming years.
The Expert Markt Research’s report titled “Vietnam Beverage Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Breakup by Product Type
Breakup by Packaging Type
Breakup by Distribution Channel
Breakup by Region
Based on distribution channel, the market is segmented into online and offline. As per the Vietnam beverage market analysis, online channels are estimated to grow at a CAGR of 6.1% during the forecast period of 2026-2035. This can be attributed to the convenience offered by online shopping, coupled with the availability of different brands and varieties on e-commerce platforms. Competitive pricing and attractive discounts, especially on bulk orders, make online retail platforms particularly appealing for customers to purchase beverages. Meanwhile, offline channels, including supermarkets, hypermarkets, and convenience stores, continue to enjoy extensive popularity as they enable customers to inspect products before purchase and gain immediate gratification.
|
CAGR 2026-2035 - Market by |
Distribution Channel |
|
Online |
6.1% |
|
Offline |
XX% |
Major players are introducing natural and organic fruit juices to cater to the increasing consumer demand for healthier beverages. Moreover, they are utilising locally sourced ingredients to support the growth of the domestic agricultural sector while offering regionally inspired products. This is expected to drive the Vietnam beverage market revenue in the upcoming years.
Red Bull GmbH was founded in 1984 and is headquartered in Fuschl, Austria. It is a renowned energy drinks manufacturer that sells over 12 billion cans of drinks annually.
Interfresh Food and Beverage Company Ltd. is headquartered in Ho Chi Minh. It is engaged in producing fruit juices, chia seed drinks, sparkling drinks, energy drinks, and aloe vera drinks for its consumers.
Saigon Beer - Alcohol – Beverage Corporation was founded in 1875 and is headquartered in Ho Chi Minh, Vietnam. It is a beer manufacturing company that exports its products to around 35 countries.
Bacardi & Company Limited was founded in 1862 and is headquartered in Hamilton, Bermuda. Its wide-ranging portfolio of brands includes over 200 labels and brands, and its products are exported to around 160 countries.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players included in the Vietnam beverage market report are Nestlé SA, The Coca-Cola Company, PepsiCo, Inc., Diageo plc, AB InBev, and Heineken NV, among others.
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In 2025, the market reached an approximate value of USD 16.24 Billion.
The market is projected to grow at a CAGR of 4.70% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 25.71 Billion by 2035.
The different regions considered in the market report include Southeast, Red River Delta, Mekong River Delta, and South Central Coast, among others.
The different types of products in the market are alcoholic beverages and non-alcoholic beverages.
The different types of beverage packaging are bottles and cans, among others.
The different distribution channels in the market are online and offline.
Key players in the market are Nestlé SA, Red Bull GmbH, The Coca-Cola Company, PepsiCo, Inc., Diageo plc, Bacardi & Company Limited, AB InBev, Heineken NV, Interfresh Food and Beverage Company Ltd., and Saigon Beer - Alcohol – Beverage Corporation, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Packaging Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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