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Vietnam Beer Market Size, Share, Trends, Analysis, Report: By Price: Premium Beer, Mid-Priced Beer, Economy Beer; By Trade Channel: On-Trade, Off-Trade; Regional Analysis; Consumer Insights; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032
Vietnam Beer Market Size
The Vietnam beer market reached approximately USD 9.54 billion in 2023. The market is projected to grow at a CAGR of 6.60% between 2024 and 2032, reaching a value of USD 16.96 billion by 2032.
Vietnam Beer Market Outlook
- Globally, Vietnam ranks as the ninth largest country in terms of beer consumption, with the population consuming more than 3.8 million kiloliters of beer annually.
- In 2023, the country’s beer consumption per capita stood at around 68 litres.
- In Q1 2023, the beer-producing sector’s output increased by around 27% year-on-year in Vietnam.
Vietnam Beer Market Growth
With the presence of a growing middle-class population, the demand for alcoholic drinks is significantly growing in the country. Vietnam is a leading country in terms of beer consumption in the ASEAN region. There is a growing demand for craft beer in Vietnam, due to the country’s geographical advantages, and abundance of fruits and recipes, which are widely used in craft beer recipes. Additionally, the increasing tourism in Vietnam is contributing to a greater demand for beer. Tourists enjoy beer in Vietnam, predominantly due to the attractive pricing and also due to the interesting ways of beer consumption by the Vietnamese population. According to Vietnam National Administration of Tourism (VNAT), in April 2024, Vietnam witnessed about 1.6 million foreign arrivals, representing an increase of 58.2% compared to April 2023.
In Vietnam, about 58% of the customers consume beer in restaurants, bars, and other venues, of which 29% prefer premium brands. Consumers are on the lookout for high-quality drinks, well-known brands and newer companies. The increase in disposable incomes of the population is contributing to an increased consumption of premium beers, further supporting the beer market development.
The uptick in wealth among Vietnamese consumers is leading to a shift in consumption habits towards higher-value alcoholic drinks and is predominantly evident in cities such as Ho Chi Minh City, Hanoi, and Da Nang.
Vietnam Beer Industry Segmentation
Vietnam Beer Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Price
- Premium
- Mid-Priced Beer
- Economy Beer
Market Breakup by Trade Channel
- On-Trade
- Off-Trade
Market Breakup by Province
- Red River Delta
- North Central and Central Coastal Areas
- Southeast
- Mekong River Delta
- Others
Vietnam Beer Market Share
Based on province, the market is divided into the Red River Delta, North Central and Central Coastal Areas, Southeast, Mekong River Delta, and others. In the country’s Southeast region, rising tourism activities, expanding e-commerce, and increasing affluent population are contributing to the growth of the market. The popularity of craft beer is witnessing a notable expansion with the growing desire of the population to enjoy premium drinks and experience.
Leading Companies in the Vietnam Beer Market
The market participants are engaging in capacity expansions, sustainable development of alcoholic beverages, and new product launches in a bid to strengthen their market position.
- Saigon Beer - Alcohol - Beverage Corporation
- Hanoi Beer - Alcohol - Beverage Joint Stock Company
- Heineken N.V
- Carlsberg Group
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Price |
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| Breakup by Trade Channel |
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| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Vietnam’s Economy Overview
8.1 GDP Outlook
8.2 Population Demographics
8.3 Income Distribution
8.4 New Enterprises in the Accommodation and Foodservice Sector
8.5 International Tourist Arrival Statistics
8.6 Café and Bars Sector Outlook
9 Vietnam Alcohol Market Overview (USD Million, Million Liters, 2018-2032)
9.1 Key Industry Highlights
9.2 Vietnam Alcohol Historical Market (2018-2023)
9.3 Vietnam Alcohol Market Forecast (2024-2032)
9.4 Breakup by Type
9.4.1 Beer
9.4.2 Spirits
9.4.3 Wine
10 Vietnam Beer Market by Price (USD Million, Million Liters, 2018-2032)
10.1 Premium Beer
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Mid-Priced Beer
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Economy Beer
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 Vietnam Beer Market by Trade Channel (USD Million, Million Liters, 2018-2032)
11.1 On-Trade
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Off-Trade
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Vietnam Off-Trade Beer Market by Province (USD Million, Million Liters, 2018-2032)
12.1 Red River Delta
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 North Central and Central Coastal Areas
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Southeast
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Mekong River Delta
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 Vietnam Off-Trade Beer Market Share
14 Consumer Insights
14.1 Demographics
14.2 Preference for Location (In-Home or Out-of-Home)
14.3 Choice of Alcoholic Beverages Preferred (Beer, Wine, Spirits)
14.4 Choice of Brands (Brands within Beer/Wine/Spirits)
14.5 Frequency of Eating/Drinking Out
14.6 Average Amount Spent on Drinking Out
14.7 Average Quantity of Alcoholic Beverage Purchased (through Retail Outlet & Dining Out)
14.8 Preferred Packaging Format (Beer - Bottle, Can)
15 Market Dynamics
15.1 SWOT Analysis
15.2 Porter’s Five Forces Analysis
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Saigon Beer - Alcohol - Beverage Corporation
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Hanoi Beer - Alcohol - Beverage Joint Stock Company
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Heineken N.V
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Carlsberg Group
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Vietnam Alcohol Market: Key Industry Highlights, 2018 and 2032
2. Vietnam Beer Historical Market: Breakup by Price (USD Million), 2018-2023
3. Vietnam Beer Market Forecast: Breakup by Price (USD Million), 2024-2032
4. Vietnam Beer Historical Market: Breakup by Trade Channel (USD Million), 2018-2023
5. Vietnam Beer Market Forecast: Breakup by Trade Channel (USD Million), 2024-2032
6. Vietnam Beer Historical Market: Breakup by Province (USD Million), 2018-2023
7. Vietnam Beer Market Forecast: Breakup by Province (USD Million), 2024-2032
8. Vietnam Beer Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 9.54 billion.
The market is estimated to grow at a CAGR of 6.60% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 16.96 billion by 2032.
The market is driven by the presence of robust off-trade channels and retail outlets, increasing eating-out culture, rising demand for premium beverages, and rising disposable incomes.
The major provinces include the Red River Delta, North Central and Central Coastal Areas, Southeast, Mekong River Delta, and others.
The major classifications based on price include premium, mid-priced beer, and economy beer.
The trade channels include on-trade and off-trade.
The major players in the market are Saigon Beer - Alcohol - Beverage Corporation, Hanoi Beer - Alcohol - Beverage Joint Stock Company, Heineken N.V, and Carlsberg Group, among others.
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