Vietnam Beer Market Report and Forecast 2024-2032

Vietnam Beer Market Size

The Vietnam beer market reached approximately USD 9.54 billion in 2023. The market is projected to grow at a CAGR of 6.60% between 2024 and 2032, reaching a value of USD 16.96 billion by 2032.

Vietnam Beer Market Outlook

• Globally, Vietnam ranks as the ninth largest country in terms of beer consumption, with the population consuming more than 3.8 million kiloliters of beer annually.

• In 2023, the country’s beer consumption per capita stood at around 68 litres.

• In Q1 2023, the beer-producing sector’s output increased by around 27% year-on-year in Vietnam.

Vietnam Beer Market Growth

With the presence of a growing middle-class population, the demand for alcoholic drinks is significantly growing in the country. Vietnam is a leading country in terms of beer consumption in the ASEAN region. There is a growing demand for craft beer in Vietnam, due to the country’s geographical advantages, and abundance of fruits and recipes, which are widely used in craft beer recipes. Additionally, the increasing tourism in Vietnam is contributing to a greater demand for beer. Tourists enjoy beer in Vietnam, predominantly due to the attractive pricing and also due to the interesting ways of beer consumption by the Vietnamese population. According to Vietnam National Administration of Tourism (VNAT), in April 2024, Vietnam witnessed about 1.6 million foreign arrivals, representing an increase of 58.2% compared to April 2023.

In Vietnam, about 58% of the customers consume beer in restaurants, bars, and other venues, of which 29% prefer premium brands. Consumers are on the lookout for high-quality drinks, well-known brands and newer companies. The increase in disposable incomes of the population is contributing to an increased consumption of premium beers, further supporting the beer market development.

The uptick in wealth among Vietnamese consumers is leading to a shift in consumption habits towards higher-value alcoholic drinks and is predominantly evident in cities such as Ho Chi Minh City, Hanoi, and Da Nang.

Vietnam Beer Industry Segmentation

Vietnam Beer Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Price

• Premium

• Mid-Priced Beer

• Economy Beer

Market Breakup by Trade Channel

• On-Trade

• Off-Trade

Market Breakup by Province

• Red River Delta

• North Central and Central Coastal Areas

• Southeast

• Mekong River Delta

• Others

Vietnam Beer Market Share

Based on province, the market is divided into the Red River Delta, North Central and Central Coastal Areas, Southeast, Mekong River Delta, and others. In the country’s Southeast region, rising tourism activities, expanding e-commerce, and increasing affluent population are contributing to the growth of the market. The popularity of craft beer is witnessing a notable expansion with the growing desire of the population to enjoy premium drinks and experience.

Leading Companies in the Vietnam Beer Market

The market participants are engaging in capacity expansions, sustainable development of alcoholic beverages, and new product launches in a bid to strengthen their market position.

• Saigon Beer - Alcohol - Beverage Corporation

• Hanoi Beer - Alcohol - Beverage Joint Stock Company

• Heineken N.V

• Carlsberg Group

• Others

Key Highlights of the Report