Global Video Streaming Software Market Growth Analysis - Forecast Trends and Outlook (2024-2032)

Global Video Streaming Software Market Size

The global video streaming software market reached a value of more than USD 8.86 billion in 2023. The market is further expected to grow at a CAGR of 19.5% during the forecast period of 2024-2032 to reach above USD 44.20 billion by 2032.

Video Streaming Software Market Outlook

• In 2024, brands spent USD 30.10 billion on streaming advertisements, highlighting the increasing investment in this sector compared to traditional TV ads.

• Netflix leads as the most subscribed video streaming service with 260.28 million subscribers in 2024, followed by Amazon Prime Video with over 200 million members.

• As per industry reports, YouTube boasts over 2 billion monthly active users, making it a significant platform for video content consumption.

• Live video streaming is gaining popularity, with 92% of internet users watching digital videos weekly and 27% engaging with live streaming content regularly.

Video Streaming Software Market Growth Rate

Video streaming software refers to a digital service that allows users to watch videos related to entertainment, education, or infotainment online, aided by internet services. Key drivers aiding the global video streaming software market growth include the increasing demand for unique video content, major investments by companies in producing original content to attract and retain customers, and the shift from traditional TV to online streaming services.

Moreover, the rise in high-speed internet connectivity enabling seamless streaming experiences, the significant investments in technology like 5G networks to support faster streaming capabilities, and partnerships between telecom and tech companies are enhancing network infrastructure to meet the growing demand for video streaming services are further propelling the market's expansion.

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Key Trends and Developments

Rising demand for video on demand, technological advancements, and shift from traditional televisions towards OTT platforms are contributing to the video streaming market development

April 2024

Visionular and Reticulate have partnered to revolutionise live streaming by combining cutting-edge technologies for video compression and encryption, offering ultra-secure high-definition video over extremely low-bitrate connections with minimal latency.

April 2024

X, formerly known as Twitter, is preparing to launch the X TV app, a smart TV-dedicated streaming platform that will offer social media content for viewing on larger screens. This app will provide trending and engaging videos from X's platform, introducing features like a trending video algorithm, AI-powered topics organisation, cross-device experiences, and casting capabilities from mobile devices to TVs.

April 2024

IBM is in the final stages of acquiring HashiCorp, a cloud software provider, in a deal valued at USD 6.4 billion. This acquisition aligns with IBM's strategy to strengthen its presence in the cloud services market and leverage HashiCorp's expertise in multicloud infrastructure automation.

March 2023

Brightcove integrated with Shopify, Instagram, and Salesforce Sales Cloud to enhance e-commerce capabilities by enabling companies to leverage video content for increased revenue, broader audience reach, and customer loyalty.

Rising Demand for Unique Content

Streaming giants like Netflix and Amazon Prime Video are heavily investing in producing original series and unique genre movies to attract and retain subscribers. This strategy not only sets them apart from traditional TV networks but also creates a loyal viewer base that values exclusive content.

Shift from Traditional TV to Online Streaming

Another notable trend is the increasing preference for online streaming services over traditional TV. Platforms like Hulu and Disney+ have capitalised on this trend by offering a wide range of content, including live TV, on-demand shows, and exclusive movies.

Technological Advancements and Network Optimisation

Continuous technological advancements, such as the widespread availability of high-speed internet connectivity and the rollout of 5G networks, are transforming the streaming experience. Companies like YouTube TV and HBO Max leverage these advancements to deliver high-quality video content seamlessly across devices, enhancing user satisfaction.

Video Streaming Software Market Trends

The global market for video streaming software is being driven by a robust demand for video on demand streaming services. The outbreak of coronavirus invigorated the demand for on-demand videos for various applications, including entertainment, education, and sports, among others. The rising demand for video streaming software can be associated with the emergence of key players, such as Amazon and Netflix, which provide streaming services at affordable prices.

Furthermore, the rising preference for video on demand can be attributed to the fact that it allows users to watch videos anywhere and anytime, at their own pace, along with the availability of the content for an extended period.

Additionally, the key reason for video streaming software market development is the rising penetration of mobile phones and easy availability of internet services via Wi-Fi or cellular networks. Moreover, the rapid shift from cable televisions to on-demand videos, because of the development of new and innovative content by budding artists is further contributing to the growth of the market globally.

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Video Streaming Software Industry Segmentation

The EMR’s report titled “Video Streaming Software Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Component

• Solutions
  • Transcoding and Processing 
  • Video Management Software
  • Video Distribution
  • Video Analytics
  • Video Security
  • Others
• Services
  • Professional Services
  • Managed Services

Market Breakup by Streaming Type

• Live Streaming

• Video on Demand

Market Breakup by Deployment Type

• On-premises

• Cloud

Market Breakup by Vertical

• Media and Entertainment

• BFSI

• Academia and Education

• Healthcare

• Government

• Others

Market Breakup by Region

• North America

• Europe 

• Asia Pacific 

• Latin America 

• Middle East and Africa 

Video Streaming Software Market Share

Software that allows live streaming are high in demand as it provides better audience engagement by offering real-time video broadcasting over the internet

In the solutions segment, the video management solutions enable organisations to effectively host, manage, and distribute video content. Key players in this segment include Brightcove, Kaltura, and Panopto, providing features such as video encoding, transcoding, content delivery, and analytics.

As per video streaming software market analysis, another significant solution is live streaming, which allows for real-time video broadcasting over the internet. Companies like IBM, Haivision, and VBrick offer live streaming capabilities as part of their video streaming software suites, supporting features like multi-bitrate streaming, low-latency delivery, and audience engagement tools.

In the services segment, training and support services are gaining prominence as providers offer training programs and ongoing technical support to help customers effectively utilise the video streaming software. This includes user training, troubleshooting, and maintenance support to ensure optimal performance of video streaming platforms.

Media and entertainment industry are bolstering the market expansion by offering on-demand content in forms of movies, web series, and documentaries

The media and entertainment industry dominates the video streaming software market share as it plays a pivotal role in content delivery, live events, and engaging audiences. Major players like Netflix, Hulu, and Amazon Prime Video exemplify this segment by offering personalised entertainment experiences and on-demand content. The demand for diverse multimedia content is driving growth within this sector.

Moving to the BFSI sector, video streaming software is increasingly utilised for internal communications, customer engagement, and financial education. The use of video content for financial education, customer support, and remote training is on the rise, impacting video streaming software market outlook positively.

In academia and education, video streaming software is transforming the delivery of education through virtual classrooms, lectures, and training sessions. Platforms like Panopto and Kaltura cater to educational settings, providing solutions for remote learning and educational content delivery. Meanwhile, the integration of video streaming in healthcare has accelerated, particularly during the COVID-19 pandemic, facilitating remote consultations and medical education, thereby improving access to healthcare services.

Leading Companies in the Video Streaming Software Market

Market players are focused on leveraging technological advancements like high-speed internet, 5G networks, and multi-screen capabilities to deliver seamless, high-quality streaming experiences

IBM Corporation was founded in 1911 and is headquartered in New York, United States. The company offers a diverse range of products and services spanning cloud computing, artificial intelligence, data analytics, cybersecurity, and IT infrastructure solutions.

Kaltura, Inc. was established in 2006 with its headquarters in New York, United States. Specialising in video streaming and management solutions, Kaltura provides services such as video hosting, live streaming, video analytics, and interactive video experiences across various industries.

Panopto, Inc. was founded in 2007 and is based in Washington, United States. Focused on video content management systems, Panopto offers services for video recording, live streaming, video search, analytics, and integration with learning management systems. The company's solutions cater to educational institutions, businesses, and enterprises looking to enhance their video content delivery.

Brightcove, Inc. was established in 2004 and has its headquarters in Massachusetts, United States. It provides solutions for video hosting, monetisation, live streaming, on-demand video delivery, and video analytics. The company serves businesses and media companies seeking to leverage video content for engaging audiences and driving revenue.

Other key players in the global video streaming software market analysis include Vimeo, Inc., among others.

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Video Streaming Software Market Analysis by Region

North America leads the market share due to the presence of leading video streaming service providers

North America accounts for a considerable share of the video streaming software market due to the early adoption of advanced technologies in the region and the high consumer purchasing power. Furthermore, the strong foothold of the leading video streaming service providers including Amazon and Netflix in the region is significantly contributing to the market growth.

The increasing number of internet and mobile device users in Asia Pacific has fuelled a surge in demand for video streaming services, leading to video streaming software market expansion. Furthermore, with rising industrialisation in emerging economies of the Asia Pacific region and the growth of digital media to augment business operations in the industrial sector is accelerating growth of the market.

Key Highlights of the Report

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Video Streaming Software Market Report Snapshots

Video Streaming Software Market Size

Video Streaming Software Market Growth

Video Streaming Software Market Trends

Video Streaming Software Market Share

Video Streaming Software Companies

Video Streaming Software Market Regional Analysis