The global vanilla and vanillin market size was volumed at 57.76 KMT in 2025. The industry is expected to grow at a CAGR of 8.80% during the forecast period of 2026-2035 to reach a volume of 134.25 KMT by 2035. Sustainability initiatives are driving rapid adoption of bio-based vanillin, reshaping the global flavor and fragrance landscape.
As consumers' preference for products with a clean label and ethically sourced ingredients continues to rise, producers are channeling large sums of money into green chemistry and biotechnology to create new products. One sign of this, is when Borregaard in Q2 2023, finished a lignin-to-vanillin biorefinery line in Norway, thus, increasing the capacity by 400 metric tons annually at a cost of USD 35 million. Supported by the EU Green Deal, the project signifies how the industry's leading players are adopting circular economy models that not only lower carbon emissions but also offer a more secure supply of raw materials.
This movement to bio-vanillin is a win-win as it helps achieve environmental objectives and also, facilitates traceability and quality uniformity in various sectors like luxury bakery, dairy, and confectioneries. The use of sustainability as a profit strategy has led to the fact that the use of bio-based vanillin is becoming one of the principal reasons for creating new products of natural ingredients that are in trend and thus, supporting the vanilla and vanillin market growth.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
8.8%
Value in KMT
2026-2035
*this image is indicative*
| Global Vanilla and Vanillin Market Report Summary | Description | Value |
| Base Year | KMT | 2025 |
| Historical Period | KMT | 2019-2025 |
| Forecast Period | KMT | 2026-2035 |
| Market Size 2025 | KMT | 57.76 |
| Market Size 2035 | KMT | 134.25 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 8.80% |
| CAGR 2026-2035 - Market by Region | Asia Pacific | 9.8% |
| CAGR 2026-2035 - Market by Country | India | 10.4% |
| CAGR 2026-2035 - Market by Country | China | 9.9% |
| CAGR 2026-2035 - Market by Application | Food and Beverages | 9.7% |
| CAGR 2026-2035 - Market by Raw Material | Guaiacol | 10.2% |
| Market Share by Country 2025 | Germany | 5.6% |
The global vanilla and vanillin market is experiencing strategic realignments due to regulatory interventions aimed at stabilizing prices and safeguarding local producers. The European Commission’s establishment of a 131.1% anti-dumping duty on imports of Chinese vanillin is protecting EU manufacturers from the overwhelming competition of low-priced products. Such measures not only prevent overproduction and the slide of prices but also allow sustainable production, maintain market competitiveness, and demonstrate the worth of both natural and synthetic vanillin in applications in the food, cosmetic, and pharmaceutical industries worldwide.
The yield of the vanilla bean depends on climate and its prices fluctuate, creating supply difficulties in the vanilla and vanillin industry, which led the manufacturers to use the new methods of production. Taking advantage of the situation, Evolva in May 2023 moved forward its precision-fermentation platform for producing nature-based vanillin. In this way, the company decreases the extent to which it is exposed to the unpredictability of the yields of the crops turning microorganisms into high-grade vanillin, thus, it can guarantee the demand for the background, the flavors, the fragrances, and the consumer product.
Global vanilla market is experiencing growth due to Premium and artisanal techniques. Just as testament to the trend, in October 2023, Potion De V revealed its matured pure vanilla extract, made from handpicked Grade A Madagascan beans and matured 12–18 months. The longer maturation period allows for the isolation of more than 300 flavor compounds resulting in a brighter fragrance and complexity. Such creation of the new niche of luxurious vanilla extracts helps innovators respond quickly to high and increasing consumer’s demands for premium, craft, and experiential-quality ingredients.
The vanilla and vanillin market value is driven by the rising demand for accessible, high-quality, and convenient vanilla products for baking. Bakers are progressively searching for components that merge the real flavor and easy use, for instance, vanilla paste, which has the flavor of extract and the visible bean specks. In November 2024, Rodelle increased the availability of its Vanilla Bean Paste to more than 3,600 Walmart stores across the United States, turning premium, responsibly sourced vanilla into a product accessible to home and professional bakers alike.
The demand for vanilla and vanillin from the fragrance industry has drastically gone up as brands are leaning towards the use of warm and natural notes in creating complex and sophisticated scents. With the consumer’s attraction towards gender-neutral and nature-inspired fragrances, vanillin is progressively becoming the most essential ingredient in luxury formulations. In August 2025, Octavia Morgan brought Vanillin Supreme, a unisex perfume blending Madagascar vanilla, jasmine, and sandalwood, exhibiting the harmony of refinement and sustainability that characterize contemporary perfumery as it proliferates, into play to this market segment.
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The EMR’s report titled “Global Vanilla and Vanillin Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Vanilla Beans Market Breakup by Bean Color
Key Insights: Black beans, valued for their smoky aroma and high vanillin content, are still at the core of premium confectionery and dessert production. Their elaborate curing process is the reason for their use in the luxury food and fragrance industries. On the other hand, red beans that are picked earlier are trendy among manufacturers of extracts due to their cost efficiency and quicker processing. The increase in the number of artisanal desserts and the demand for naturally sourced ingredients are two factors that ensure the strong momentum of both color variants in the vanilla and vanillin market trends.
Vanilla Beans Market Breakup by Bean Type
Key Insights: Madagascar Bourbon beans are the first choice in making flavors, known for their smooth and sweet character that is responsible for bakery and ice-cream line of innovations. Mexican vanilla is mainly used in gourmet chocolates and beverages to make the blends more complex, whereas Indonesian beans are preferred by bulk buyers because of their stable yields. Tahitian vanilla with its floral and fruity notes is the new fragrance and skincare categories that have been conquered by it. The consumer preference for the use of origin-based products along with the growth of culinary expertise leads to the increase that is observed in the global vanilla and vanillin market dynamics.
Vanilla Beans Market Breakup by Application
Key Insights: Food and beverages are still the main market for vanilla beans, which are used in confectionery, bakery, and dairy segments to provide natural sweetness. In recent years, the perfume and lotion industry has started to use the pleasant scent of vanilla more and more in their products while pharmaceutical companies use it as a method to mask the bitter taste of syrups and supplements. Using the products in candles and aromatherapy is a trend that has come along with the wellness trend. The supply of vanilla to the global marketplace is becoming more popular among the universal application of vanilla due to its versatility, depth of aroma, and clean-label positioning.
Vanilla Beans Market Breakup by Country
Key Insights: Madagascar is at the forefront of global vanilla and vanillin market supply, backed by traceability programs and quality initiatives supported by the government. Indonesia is developing its plantation with better curing techniques and the formation of farmer cooperatives. While Mexico produces small lots of high-value beans to maintain its heritage for artisanal demand, the unique curing methods of Papua New Guinea are attracting niche buyers. New producers in Africa and the Pacific are diversifying sources to provide a reliable supply and competitive quality for global processors and flavor houses.
Vanillin Market Breakup by Type
Key Insights: With consumers shifting to plant-based and sustainable ingredients, natural vanillin is making great inroads in the premium food, beverage, and fragrance sectors. That said, synthetic vanillin still accounts for most of the bakery and confectionery industries that need a steady price and volume for their production. The bio-based production via fermentation and green chemistry leads to an increase in the scalability of natural vanillin, thus offering a complementary balance where authenticity meets affordability across both types in global flavor manufacturing.
Vanillin Market Breakup by Form
Key Insights: Vanillin in powder form is preferred for dry applications such as confectionery, bakery mixes, and instant beverages, where the ease of blending and long shelf life are required. Extracts are the main source of authenticity and aroma intensity and are therefore well received in the gourmet and beverage sectors. The paste is used to provide quality desserts and ice creams with the vanillin flavor. The vanillin and vanilla market value is further fueled across diverse manufacturing environments by other new liquid and encapsulated forms, which are already benefiting from industrial and fragrance application developments.
Vanillin Market Breakup by Raw Material
Key Insights: Vanillin derived from beans is the trendiest flavoring of natural and traceable products, which are in line with the clean-label movement. The use of lignin-based vanillin supports the sustainable manufacture of vanillin by transforming waste from the paper industry into a valuable aroma ingredient. Guaiacol is the least expensive synthetic vanillin that meets the demands of large-scale industrial applications. While biotechnology and circular economy developments continue to redefine the choice of vanillin raw materials, the blend of renewable and oil-based technologies still enables an uninterrupted supply chain.
Vanillin Market Breakup by Application
Key Insights: Vanillin is still primarily used in food and beverages such as confectionery, dairy, and drinks, where it acts as an enhancer of flavors. Cosmetics employ vanillin for its comforting aroma and antioxidant features. Pharmaceutical use mainly consists of masking the unpleasant taste of syrups and tablets. Other applications like household fragrances and personal care are growing alongside lifestyle products, thus contributing to the global vanilla and vanillin market revenue. Increasing diversity in formulation and sensory-driven innovation are the main engines of demand across all applications.
Vanilla Beans Market Breakup by Region
Key Insight: In North America, the demand is significantly driven by new developments in bakery, confectionery, and natural flavor products. Europe mainly focuses on the clean-label and sustainable sourcing aspects which considerably affect the premium product development. The surge of processed food industry and the blooming cosmetic manufacturing in the Asia Pacific region have made it the fastest-developing consumer base. The fact that Latin America has such a rich flavor cuisine that is the main driver for the regional adoption while the Middle East and Africa are benefiting from an increasing dessert and beverage culture. Global cooperations and origin traceability are making a major contribution to regional interconnectivity.
| CAGR 2026-2035 - Market by | Region |
| Asia Pacific | 9.8% |
| North America | 9.3% |
| Latin America | 8.5% |
| Europe | XX% |
| Middle East and Africa | XX% |
By bean color, black beans to witness high demand
Demand for top-notch black vanilla beans that are well-known for their intense aroma and flavor is being fueled by global co-innovation programs in the food sector. For example, through its September 2024 Partner for Growth (P4G) program, Danone is teaming up with agricultural and bioscience partners such as IFF, Corteva, and FrieslandCampina to boost ingredient traceability, sustainable agriculture, and flavor quality, all of which are factors that directly lead to the higher use of top-grade black beans in healthy dairy and dessert products.
On the other hand, red beans are recording substantial demand in the vanilla and vanillin market for cost-efficient natural extracts in large-scale food processing. These partially cured beans are preferred by extract manufacturers for their faster processing and balanced flavor yield. The rise in extraction facilities across Asia and Africa, fueled by sustainable sourcing programs, is energizing the use of these beans in bakery flavors, instant mixes, and beverage syrups that prioritize natural authenticity with commercial efficiency.
By bean type, strong demand is observed for Madagascar Bourbon
The one-of-a-kind flavor and aromatic fullness of Madagascar Bourbon vanilla are still the main reasons behind premium product innovation. To exemplify how its smooth, full-bodied profile becomes the perfect complement for top-shelf spirits, Pronghorn launched in February 2025 its bourbon, matured in cognac casks that had been soaked in Madagascar vanilla extract. Usage in handcrafted desserts, drinks, and gourmet foods is not only becoming more diversified but also more intense as it highlights the bean’s genuineness and sensory profundity and confirms its attraction in luxury and experiential culinary experiences.
Conversely, the increasing desire for origin-specific ingredients is causing Mexican vanilla to be in more demand. In October 2025, a limited-edition candle with scents of Mexican vanilla beans, chocolate, and spices debuted, demonstrating how authentic aromas contribute to high-end beauty and lifestyle products. Indeed, cultural and sensory storytelling, along with worldwide retail expansion, facilitates the more extensive use of Mexican vanilla in cosmetics, artisanal confections, and experiential offerings. Besides, it also gives clues about how it is integrated into luxury and heritage-focused product development that is in line with the current vanilla and vanillin market trends.
By vanilla beans application, food and beverages generates substantial revenue
The demand for genuine vanilla beans in the food and beverage sector is being propelled by consumer preferences for authentic, natural flavors in convenient, ready-to-drink beverages. In April 2025, a health brand called Laird Superfood launched a Vanilla Instant Latte made from real vanilla bean powder, which allows consumers to enjoy café-style flavor at home. This is a perfect example of how consumer trends towards premium, health-focused, and easy-to-prepare products are rapidly extending the employment of top-quality vanilla in contemporary beverage innovations.
On the other hand, pharmaceutical manufacturers are concentrating on the natural sweetness of vanilla beans to improve the patient experience. Medicine is easier to take, particularly by children and wellness-minded consumers, as vanilla is used to mask the bitterness of syrups, chewable, and oral supplements. The consumption of high-quality vanilla is increasing since it is actively shaping palatable, natural formulations, thus, allowing better adherence, building consumer trust, and leading to innovation in nutraceuticals and functional health products that combine efficacy with enjoyable taste.
By vanillin type, natural category dominates in terms of adoption
The trend of consumers demanding clean, transparent, and plant-based products continues to favor natural vanillin in the global vanilla and vanillin market. Moreover, health-conscious customers are looking for transparency and simplicity, which is why brands are highlighting the use of real, high-quality vanilla in their products. In 2025, MALK Organics setting an example of this trend by launching a shelf-stable Vanilla Almond milk made from organic vanilla bean extract and just four ingredients, confirming vanilla's role as a reliable, natural flavor choice.
The worldwide need for vanillin is rising and natural supplies are limited. This is encouraging vanillin producers to come up with scalable, sustainable production methods. To solve this problem, the industry is progressively turning to the use of bioengineered solutions that change renewable sources directly into flavor compounds of high quality. An example of this phenomenon is the 2024 innovation by researchers at Tokyo University of Science whereby they created an enzyme capable of transforming plant waste directly into vanillin in one step, a method that is both practical and environmentally friendly.
By Vanillin raw materials, guaiacol to lead the market
Large-scale production in the vanilla and vanillin market is continuously driven by guaiacol. It provides a cost-effective and reliable supply for manufacturers all over the globe, allowing them to meet the rising demand for food, beverages, and fragrances. The companies can produce vanillin of high volume and of consistent quality with the help of guaiacol, which in turn makes the brands capable of efficiently scaling their production and maintaining prices competitive for mass-market applications found anywhere in the world.
| CAGR 2026-2035 - Market by | Raw Material |
| Guaiacol | 10.2% |
| Beans | XX% |
| Lignin | XX% |
Limited availability and high costs of vanilla beans are the main reasons for the increasing demand for new natural vanillin sources that still preserve the authentic flavor. The bioconversion technology has progressed to the extent that large-scale production of vanillin with sensory qualities like those of beans is now possible. Spero Renewables in 2024 created a method that turns corn fiber into natural vanillin directly, which is a steady, affordable, and eco-friendly supply with the rich profile that traditionally comes from the vanilla beans.
By vanillin application, food and beverages sector account for the largest market share
The global trend for vanillin as a food and beverage additive is rising. Manufacturers seek to increase their production in a sustainable manner while assuring quality. One of the products that is becoming more and more popular to use to meet these requirements is clove oil, which is known for its strong aromatic profile. In February 2025, Indesso started its Ungaran plant in Central Java, which not only doubled vanillin production but also allowed the use of energy-efficient, closed-loop technology. This development leads to higher productivity, gives the local farmers the support they need, and assures a steady supply for uses in flavors, fragrances, and food & beverage sectors. Thus, it becomes a big step for the vanilla and vanillin market development.
| CAGR 2026-2035 - Market by | Application |
| Food and Beverages | 9.7% |
| Pharmaceuticals | 9.3% |
| Cosmetics | XX% |
| Others | XX% |
Additionally, the use of vanillin and vanilla is also raising the attractiveness of cosmetic products among consumers as these brands are actively promoting the long-lasting and pleasant nature of the fragrances they offer. Givaudan's launch of Scentaurus™ Vanilla in January 2024is a precursor of vanillin that is biodegradable, does not color, and allows formulations that keep the creamy and sweet notes of vanilla for a long time. Manufacturers gain an edge over their competitors by using such performance-driven vanillin ingredients for their personal care and beauty lines that comply with the growing sustainability needs of consumers.
By country, Madagascar experiences notable demand for vanilla beans
By adopting environmentally friendly and community-centered cultivation techniques, Madagascar becomes a key player in the global vanilla and vanillin industry, generating an ample amount of income. The goals of the KIT MAD’ERE project, which began in June 2024, include training teachers and students in the SAVA area for the two topics of environmental protection and sustainable agriculture. The programs that enlighten people and protect local habitats are helping to guarantee a steady supply of pure, traceable vanilla while at the same time, farmer support ensuring the island remains the main source of premium beans.
Indonesia has been able to achieve a considerable increase by making a strategic move into international trade and opening new digital commerce platforms. Showcasing premium beans at the 2023 Global Digital Trade Expo in China not only reveals the country’s export potential capabilities but also lets the idea that global demand for Indonesian vanilla is increasing take root among attendees. Trade relations are strengthened, markets in the US, Germany, and Canada are opened, and Indonesian vanilla is positioned as a source of "black gold" with the potential for long-term vanilla and vanillin market expansion thanks to this exposure.
| 2025 Market Share by | Country |
| Germany | 5.6% |
| USA | XX% |
| Canada | XX% |
| UK | XX% |
By region, Asia Pacific leads in revenue contribution
The vanillin market in Asia Pacific has grown significantly due to the rising demand for ingredients that are traceable and sustainable coming from the food, beverage, and personal care sectors. While Solvay was launching the first ISCC PLUS mass balance certified vanillin back in January 2023, they were setting up the scene for the manufacturers to switch from using a fossil-based feedstock to a renewable one. This revolutionary product has a lower carbon footprint yet fulfills the expectations of both consumers and brands for eco-friendly products thereby considerably increasing the adoption of this innovation by FMCG and fragrance markets in the region which are still expanding.
Besides this, the North America vanilla and vanillin market is also experiencing a significant rise, the main driver being that consumers have become more and more selective about the products they put on the table or on their shelves. They are increasingly drawn to clean-label, sustainable, and sensory-rich formulations that deliver the desired functional benefit and luxury experience at the same time. For example, the Whipped Oil Body Cream in Vanilla Dream by Fenty Skin that was launched in April 2025 perfectly exemplifies this trend as it combines the voluptuous vanilla fragrance with the skin-loving butters to give the user an elevated skincare experience.
| CAGR 2026-2035 - Market by | Country |
| India | 10.4% |
| China | 9.9% |
| Brazil | 9.7% |
| UK | 9.4% |
| USA | 9.2% |
| Canada | XX% |
| Germany | 8.7% |
| France | XX% |
| Italy | XX% |
| Japan | XX% |
| Australia | XX% |
| Saudi Arabia | XX% |
| Mexico | XX% |
Leading vanilla and vanillin market players are implementing sustainable sourcing and bio-based production to help lower the environmental impact and make their supply chains more stable. The collaboration that these companies have with cooperatives of farmers, along with their investments in fermentation technology and clean-label innovation, is not only helping them meet the increasing global demand for natural flavors but also improving the traceability and the ethical value of the vanilla ecosystem, which is the source of these benefits.
The manufacturers are covering more sources for their raw materials and are broadening their processing capabilities so as to guarantee the supply and the quality of the products even if the supply becomes unstable. A large part of the vanilla and vanillin companies is incorporating the practice of the regenerative agriculture and clean development programs in their agricultural policies so that they would have crops that are healthy in the long run. At the same time, they are preparing the high-quality flavor formulations and the advanced extraction solutions that are in line with the consumer's preferences, thus expanding the market scope.
Solvay SA is a chemical and materials company of international renown that had its origin in 1863 and is today based in Brussels, Belgium. The company is known for its sustainable chemistry innovations and to produce vanillin and bio-based aroma ingredients of the highest quality. It also addresses climate issues with its own sustainability objectives and circular economy targets that go far in the global fragrance and flavor market.
Initially created in 2004, and located in Reinach, Switzerland, Evolva Holding SA is a company that makes use of biotechnology to produce the four main areas of health, flavors, fragrance, and ingredients. Using precision fermentation, the company aims at producing natural vanillin and other bioactives in a way that does not harm the environment, thereby addressing the demand in the global vanilla and vanillin market
Advanced Biotech is a natural flavors and aroma chemicals company that plays a vital role in the industry and is located in Little Falls, New Jersey, and was founded in 1980. The company is committed to the highest standards of purity, is constantly innovating, and always seeks to source sustainable ingredients.
Jiaxing Zhonghua Chemical Co., Ltd. is a company that excels in the manufacture of vanillin and aromatic chemicals. It was formed in 1978 and is located in the Zhejiang Province of China. The company has made investments in the technology that is used in its production facilities and has large-scale output capabilities and is therefore able to supply different markets.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
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The market is projected to grow at a CAGR of 8.80% between 2026 and 2035.
The global vanilla and vanillin market is estimated to grow in the forecast period of 2026-2035 to reach a volume of almost 134.25 KMT by 2035.
Key strategies driving the market include expanding sustainable and bio-based vanillin production, strengthening supply chain transparency, investing in traceable sourcing, and launching premium vanilla-infused products across food, beverage, and fragrance segments.
The key trends guiding the growth of the market include the rising disposable income levels and the launch of vanilla infused personal care and cosmetic products along with the introduction of bio vanillin.
The major regional markets of vanilla include countries like Madagascar, Indonesia, Mexico, and Papua New Guinea, among others, while, the major regional markets of vanillin include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The significant bean colours in the market are red beans and black beans..
The major bean types in the market are Madagascar bourbon, Mexican vanilla, Indonesian vanilla, and Tahitian vanilla.
The leading types of vanillin in the market are synthetic and natural vanillin.
Extract, powder, and paste, among others are the various forms in which vanillin is available in the market.
Guaiacol, bean, and lignin are the major raw materials of vanillin available in the market.
The food and beverages, cosmetics, and pharmaceuticals are the leading applications in both the vanilla and vanillin markets.
The key players in the market include Solvay SA, Evolva Holding SA, Advanced Biotech, Jiaxing Zhonghua Chemical Co., LTD., among others.
In 2025, the global vanilla and vanillin market reached an approximate volume of 57.76 KMT.
North America holds the largest share of the global vanilla and vanillin market, driven by strong demand from the bakery, confectionery, and personal care industries, alongside growing consumer preference for natural and sustainably sourced flavoring ingredients.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Vanilla Beans Market Breakup by Bean Colour |
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| Vanilla Beans Market Breakup by Bean Type |
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| Vanilla Beans Market Breakup by Application |
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| Vanilla Beans Market Breakup by Country |
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| Vanillin Market Breakup by Type |
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| Vanillin Market Breakup by Form |
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| Vanillin Market Breakup by Raw Material |
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| Vanillin Market Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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