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The United States e-cigarette and vape market size reached around USD 25.00 Billion in 2024. The market is projected to grow at a CAGR of 25.00% between 2025 and 2034 to reach nearly USD 232.83 Billion by 2034.
Base Year
Historical Year
Forecast Year
Value in USD Billion
2025-2034
United States E-Cigarette and Vape Market Outlook
*this image is indicative*
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E-cigarette means a cigarette-shaped device that stimulates a smoking tobacco experience without inhaling tobacco. An E-cigarette comprises of a pump, atomizer, as well as e-liquid. E-cigarettes assist smokers in quitting smoking. E-cigarettes are preferable to traditional cigarettes because they do not lead to illness or death.
Based on type, the industry is divided into:
Based on the component, the industry can be divided into:
The industry can be broadly categorised based on composition into:
Based on the battery mode, the industry is divided into:
Based on distribution channels, the industry is divided into:
The EMR report looks into the major regional markets in the United States e-cigarette and vape market like:
Due to numerous studies by medical associations which consider e-cigarettes safer than traditional cigarettes, the market is being supported by the increasing awareness among young people. In addition, vendors' customising options, as well as continuous developments in the development of new products, are likely to propel the market growth further in the forecast period. Furthermore, the cost-efficiency of these products has also increased the consumer acceptance.
The stringent rules laid down by local governments in different countries, including the United States and Germany, have limited the market expansion. The manufacture and selling of vapour products have been banned by many countries, which in turn has led to lower prices.
The report presents a detailed analysis of the following key players in the United States e-cigarette and vape market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the market attained a value of nearly USD 25.00 Billion.
The market is assessed to grow at a CAGR of 25.00% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach about USD 232.83 Billion by 2034.
The major drivers of the market are the growing penetration of e-cigarette and vape, increasing demand among the younger generation, and cost-efficiency of these products.
The key trends guiding the growth of the market include the continuous development of new products and increasing awareness among consumers.
The major regions in the market are New York, California, Florida, and Texas, among others.
The major types of e-cigarettes and vapes in the market are disposable, rechargeable, and modular devices.
The significant components in the market are atomizer, vape mod, cartomizer, and e-liquid.
The leading compositions in the market are tobacco, flavours, and nicotine-free.
The major battery modes in the United States market for e-cigarettes and vapes are automatic and manual.
The significant distribution channels for e-cigarettes and vapes in the United States market are online and offline.
The major players in the United States e-cigarette and vape market are Reynolds American Inc., Imperial Brands Plc, Altria Group, Inc., Philip Morris International Inc., British American Tobacco, and Turning Point Brands, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
REPORT FEATURES | DETAILS |
Base Year | 2024 |
Historical Period | 2018-2024 |
Forecast Period | 2025-2034 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Component |
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Breakup by Composition |
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Breakup by Battery Mode |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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