United States Yogurt Market Report and Forecast 2024-2032

United States Yogurt Market Outlook

The United States yogurt market size is valued at approximately USD 13.68 billion in 2023. The market is assessed to grow at a CAGR of 4.3% between 2024 and 2032, reaching a value of USD 19.96 billion by 2032.

Key Takeaways:

• The United States yogurt market growth is expanding due to the various health advantages it offers such as lowering blood pressure and sugar level.

• In adults, the consumption of yogurt reduces the chance of obesity by 23%, accompanied by a 5% rise in calorie consumption, according to the National Center for Biotechnology Information.

• As per the American Gastroenterological Association (AGA), 60-70 million Americans face gastrointestinal issues, that impact daily life, fueling yogurt market growth for gut health benefits.

Yogurt is a dairy product made by fermenting milk by two specific types of bacteria - Streptococcus thermophilus and Lactobacillus bulgaricus. The benefits of yogurt are a healthy gut, enhanced immunity, lower blood pressure, and strengthened bones. It is abundant in protein, calcium, zinc, vitamins such as B and D, and other essential nutrients.

The yogurt market in United States is expanding due to increasing awareness about gut health benefits, driven by the consumption of probiotic-rich foods. According to the American Gastroenterological Association (AGA), gastrointestinal (GI) disorders affect 60–70 million Americans and can significantly interfere with daily living.

SUPPORTING GUT HEALTH, GENERALHEALTH AND WELLNESS AND IMMUNE HEALTH ARE TOP REASONS FOR CONSUMING PROBIOTICS

Factors such as the availability of single-serve cups of yogurt, high-protein diets, and nutritional awareness contribute to the United States yogurt market growth.

As per the National Library of Medicine, people who include yogurt in their diet tend to experience improved diet quality, reduced body weight, and a lower body mass index (BMI). Among adults, there is a 23% decrease in the risk of being overweight or obese, coupled with a 5% increase in calorie intake.

Further, the increasing engagement in recreational sports and fitness is boosting the United States yogurt market development. Chobani, LLC in October 2021, introduced a special edition of its Complete Shake featuring Peloton instructor Cody Rigsby. This edition claims 25 grams of fine-quality protein including essential amino acids crucial for muscle building. It caters to both pre-and post-workout snacks for athletes and fitness professionals.

Key Trends and Developments

The market is fueled by advancements in the lifestyle of people, sustainable choices, and the increasing presence of e-commerce platforms.

December 2023

Nature's Fynd, a Chicago-based food company, has introduced what it claims to be the world's first fungi-based yogurt.

June 2023

Unilever acquired Yasso Holdings, an American Greek yogurt brand, as it grew its market share in the high-end dessert segment.

June 2022

In North America, HI-CHEW, a chewy candy brand, collaborated with Menchie's Frozen Yogurt to launch HI-CHEW Rainbow Sherbet, a limited-edition frozen yogurt flavour.

June 2022

A frozen yogurt company called Yogurtland has released two new summertime seasonal flavours: passion fruit mango tart and strawberry mango sorbet.

Change in the Lifestyle of People

Growing awareness of health and well-being is a major driver for the United States yogurt market. Consumers are well-educated about the advantages of a healthy diet and view yogurt as a nutritious snack. Its protein, calcium, and probiotic content aids digestive health and provides essential nutrients.

Sustainable Choice

Increasing awareness regarding environmental sustainability is driving consumers towards food options with reduced carbon footprints. Yogurt production is viewed as less resource-intensive and has gained popularity among eco-conscious individuals. Also, plant-based yogurts made from almonds, soy, oats, and cashews are enabling relatively greater options for the consumer, thus, pushing the yogurt market in the United States.

Increasing presence of e-commerce platforms

Widespread retail availability has simplified yogurt purchasing power. Consumers can easily find and buy their preferred options of yogurt online and it can be delivered in minutes to their doorsteps. In stores strategically placing yogurt products in displays has promoted impulse buying, further fueling the growing demand.

United States Yogurt Market Trends

The demand for yogurt is driven by health consciousness and environmental sustainability. Consumers prefer smaller carbon footprints and can easily find and purchase yogurt varieties online, with delivery to their homes in just minutes. Store availability and online shopping have simplified yogurt purchasing power. In fact, online delivery channels such as Amazon Fresh and Uber Eats deliver yogurt within 1 hour.

Market Segmentation

United States Yogurt Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup Product Type

• Plain yogurt

• Flavoured yogurt

Market Breakup by Distribution Channels

• Supermarkets and Hypermarkets   

• Convenience Stores   

• Specialty Stores   

• Online 

• Others

Market Breakup by Region

• New England 

• Mideast 

• Great Lakes 

• Plains 

• Southeast 

• Southwest 

• Rocky Mountains

• Far West

Flavoured yogurt dominates the United States yogurt market share due to its ability to offer convenience and on-the-go consumption

Based on the United States yogurt market analysis, flavoured yogurt emerges as the largest segment as it offers convenience for on-the-go consumption providing swift means to access the nutritional advantage of yogurt. Yogurt comes in different flavours –strawberry, blueberry, peach, raspberry, mango, coconut, chocolate, and vanilla.

Plain yogurt thrives in the food industry, and its popularity stems from the discovery that it can lower the chances of developing heart disease and osteoporosis, in addition to assisting with weight control. It is produced by heating milk, introducing bacteria, and fermenting until it achieves a pH of around 4.5, resulting in variable thickness and smooth texture. It is commonly utilised in the cooking of curries and sauce or enjoyed as a snack.

The United States yogurt market growth is supplemented by the convenience provided by the e-commerce channel

The United States yogurt market  is categorised by distribution channels into hypermarkets and supermarkets, convenience stores, online retail, and specialty stores, among other channels. These avenues empower customers to compare products from different companies along with their pricing, facilitating well-informed decisions about their purchases.

Manufacturers can also build safe relationships through offline channels, which can result in long-term collaborations and improved brand awareness. As per the United States yogurt market report, the online distribution channel is also expanding with various platforms promising deliveries the same day, contributing to its rapid growth. Doordash and Instacart are a few of the delivery platforms that deliver groceries including yogurt within an hour.

Competitive Landscape

To fortify their position in the United States yogurt market, companies are producing yogurt with enhanced nutrition, such as high protein, low fat, and various flavours.

Danone was founded in 1919 and is headquartered in Paris, France. It is a world-leading food company pioneered in innovative food, drinks and specialized nutrition that has a positive impact on health. Issac Carasso was the founder of Danone and started making yogurt using cultures from the Pasteur Institute to help children with intestinal infections. It makes whole milk, low fat, fruit on the bottom, smoothies’ yogurt in coffee, strawberry, and mango flavours.

Chobani LLC was founded in 2005 and is headquartered in New York and the United States. It produces Yogurt, oat milk, and dairy and non-dairy creamers. In addition, Chobani strives to end child hunger, protect the environment, and assist underprivileged groups, immigrants, and refugees. It makes Greek yogurt low in fat and sugar in almond, cheesecake, vanilla, banana, and blueberry flavours.

FAGE USA Dairy Industry, Inc. was founded in 2005 and is headquartered in New York. It manufactures a variety of dairy products, including Greek yogurt, dairy desserts, milk, dairy creams, and packaged cheese. Their products are derived from cows fed a non-GMO diet, and the yogurt is sugar-free, making it a naturally nutritious option. FAGE's yogurt is a rich source of protein and calcium. They offer plain and blended Greek yogurts available in various flavours such as strawberry, mango, and vanilla.

Other key players in the United States yogurt market report include General Mills, Inc., Lactalis Group, Dairy Farmers of America, Inc., Tillamook County Creamery Association, and Hain Celestial Group Inc., among others.

United States Yogurt Market Analysis by Region

The Far West stands out as a significant area, primarily because of its increasing dairy production, a crucial factor in meeting the rising demand for yogurt in the United States.

Yogurt consumption in the United States increased fivefold, as indicated by loss-adjusted food availability data from the USDA, Economic Research Service (ERS). The leading dairy-producing states in 2022 were California in the Far West, Wisconsin in the Great Lakes, Idaho in the Rocky Mountain region, Texas in the Southwest, and New York in the Mideast. Together, these five states contributed over 50% of the dairy supply in the U.S., consequently driving up demand in their respective regions.

Key Highlights of the Report