United States Wine Market Report and Forecast 2024-2032

United States Wine Market Size

The United States wine market was approximately USD 72.43 billion in 2023. The market is assessed to grow at a CAGR of 6.0% between 2024 and 2032, reaching a value of USD 123.75 billion by 2032.

Key Takeaways

• The growing concept of urban wineries in the US and their increasing preference as a venue for festivals, tasting classes, and weddings support the market. Some urban wineries in the country include Brooklyn Winery, Cadence Winery, and Eight Bells Winery, among others .

• The shift towards high-quality wine indicates the evolving taste of consumers and their desire for unique and exceptional wine experience.

• Wine making companies are adopting sustainable practices and are increasing their marketing investments to target potential customers, consequently driving up the United States wine market share.

There are nearly 3,000 vineyards across the US and the country is also a leading importer of wine on a global scale. Total wine consumption in the USA reached 964 million gallons in 2022. The consumption of wine is associated with several benefits, including its ability to lower bad cholesterol, reduced risk of cardiovascular diseases, and increased antioxidant activity. The market benefits from high purchasing power of the population and diverse varieties offered.

With the increasing awareness regarding environmental protection and sustainability, a significant percentage of US consumers are demanding eco-certified wines and are willing to pay more for the same. Further, there is a rise in the importance of social media marketing and companies are increasingly utilising platforms like Instagram to increase their customer reach.

As per the United States wine market analysis, off-trade distribution channels are preferred by most Americans for purchasing wine because it is cost effective and drinking at home enables them to control their alcohol intake. Off-trade distribution channels include liquor stores, grocery stores, tasting rooms, and online channels. This demand is especially high for semi-sweet and fruity wine, for which customers spend up to $99 per bottle on special occasions.

California is one of the top producers and consumers of wine in the country. It has a Mediterranean like climate characterised by warm, sunny summers and mild, wet winters which is ideal for grape cultivation and fermentation, making it one of the biggest wine producing states in the USA.

United States Wine Market Segmentation

United States Wine Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments

Market Breakup by Product Type

• Sparkling Wine

• Still Wine

• Others

Market Breakup by Colour

• Rose Wine

• Red Wine

• White Wine

• Others

Market Breakup by Distribution Channel

• On-Trade

• Off-Trade

Market Breakup by Region

• New England

• Mideast

• Great Lakes

• Plains

• Southeast

• Southwest

• Rocky Mountain

• Far West

Competitive Landscape

The market players offer distinctive and exclusive wines to meet the evolving demands of consumers and provide them with high quality products to enhance their drinking experience.

• The Wine Group

• E. & J. Gallo Winery

• Trinchero Family Estates

• Constellation Brands, Inc.

• Casella Wines Pty Limited

• Delicato Family Wines

• Treasury Wine Estates Limited

• Palm Bay International, Inc.

• Kendall-Jackson

• Deutsch Family Wine & Spirits

• Others

Key Highlights of the Report