United States Whiskey Market Report and Forecast 2025-2034

United States Whiskey Market Size

The United States whiskey market value is projected to grow at a CAGR of 4.7% between 2025 and 2034, aided by the growing popularity of craft breweries among Gen Z and the introduction of innovative products in the market.

United States Whiskey Market Outlook

The market for whiskey in the United States has been expanding as a result of increased per capita expenditure on spirits and heightened consumer willingness to pay for premium alcoholic beverages. The proliferation of e-commerce platforms and direct-to-consumer channels for the distribution of alcoholic beverages has led to significant market growth, as they provide artisanal whiskeys via home deliveries and the facility of round-the-clock ordering. Nearly one-third of all US consumers who purchase whiskey through online platforms intend to continue using it in the future.

The market also witnessed a surge in the demand for American whiskey (6.7%) and Irish whiskey (16.3%) in 2021, thereby recording increased sales. The increasing consumer preference for sourced and single-barrel whiskey is expected to drive the United States whiskey market growth over the forecast period.

Increasing Demand for Bourbon Whiskey is Expected to Drive the United States Whiskey Market Growth

• In the market from 2024 to 2032, bourbon whiskey is expected to lead with a CAGR of 5.4%, due to rapid economic development and increasing disposable incomes of consumers. 

• As per United States whiskey industry analysis, scotch whiskey is expected to grow at a CAGR of 5.0%, due to increasing consumer interest in enjoying diverse beverages. 

• Rye whiskey is expected to grow at a CAGR of 4.8% since it is perceived to be healthier. This is expected to boost the United States whiskey market revenue. 

• Tennessee whiskey is expected to grow at a CAGR of 4.5% due to its increasing demand in export markets. 

• Blended whiskey is expected to grow at a CAGR of 4.2% due to increasing consumer appeal for flavourful alcoholic beverages. This is a key trend in the United States whiskey market. 

• The 'others' category, with a CAGR of 3.8% is expected to witness steady growth, driven by rapid urbanisation and rising demand for zero-alcohol beverages. This is expected to drive the United States whiskey market development.

On-trade Consumption of Whiskey is Expected to Constitute a Major Portion of the United States Whiskey Market Share

• From 2024 to 2032, the on-trade segment is anticipated to lead the market in the United States whiskey demand, with a CAGR of 5.2%, driven by rising consumer preference for home entertainment.

• The off-trade segment is expected to grow at a CAGR of 4.2%, driven by the launch of innovative bars and restaurants to provide people with a memorable dining experience. 

United States Whiskey Market Regional Analysis

• In the market from 2024 to 2032, the Far West region is expected to lead with the highest CAGR of 5.5%, driven by the increasing consumer demand for low-calorie and innovative alcoholic beverages. 

• As per the United States whiskey market analysis, the Rocky Mountain region follows with a CAGR of 5.1%, due to increasing on-trade consumption of whiskey. 

• The Southwest, with a CAGR of 4.8%, benefits from the rising appeal for innovative alcoholic beverages among Gen Z. 

• The Southeast, growing at a CAGR of 4.7%, shows steady growth in the demand for whiskeys. This can be attributed to the proliferation of various e-commerce platforms that sell various forms of whiskey at cost-effective rates.  This is expected to contribute to the whiskey consumption in the United States. 

• New England and the Mideast regions exhibit substantial growth with CAGRs of 4.4% and 4.0%, respectively, due to the introduction of a wide variety of brands at affordable prices. 

• As per the United States whiskey industry statistics, the Plains and Great Lakes regions, with CAGRs of 3.8% and 3.5%, respectively, are expected to grow steadily. This can be attributed to increasing innovations in product packaging and the implementation of unique marketing campaigns.

Key Questions Answered in the Report:

• How has the United States whiskey market performed historically, and what are the growth expectations for the future? 

• What are the primary factors influencing demand and growth in the United States whiskey market? 

• What are the key segments within the United States whiskey market, and how are they expected to evolve over the forecast period? 

• What are the major challenges and opportunities facing stakeholders in the United States whiskey market? 

• Who are the key players in the United States whiskey market, and what strategies are they employing to maintain a competitive edge? 

• What are the regulatory and policy factors influencing the United States whiskey market globally or regionally? 

• How competitive is the United States whiskey market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers? 

• What are the current trends shaping the United States whiskey market landscape, and how are they expected to evolve in the future? 

• How are technological advancements impacting the United States whiskey market, and what role do innovation and R&D play in driving growth? 

• What are the consumer preferences and buying behavior trends influencing the United States whiskey market? 

• How sustainable are current growth rates in the United States whiskey market, and what factors could potentially disrupt these trends? 

• What are the regional dynamics within the United States whiskey market, and how do they contribute to overall market growth? 

• What are the economic factors influencing the United States whiskey market, such as GDP growth, inflation rates, and currency fluctuations? 

• How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States whiskey market? 

• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States whiskey market? 

• What are the regulatory and legal frameworks impacting the United States whiskey market globally or in key regions? 

• How are changing consumer lifestyles and preferences influencing product or service demand within the United States whiskey market? 

• What are the emerging market trends and niche opportunities within the United States whiskey market that stakeholders should be aware of? 

• How resilient is the United States whiskey market to external shocks or disruptions, such as geopolitical tensions or natural disasters? 

• What are the potential barriers to market entry and growth for new United States Whiskey market players?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States whiskey market spanning from 2018 to 2032.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States whiskey market.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States whiskey market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares. 

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States whiskey market landscape.

Key Highlights of the Report