United States Wheat Protein Market Report and Forecast 2024-2032

United States Wheat Protein Market Outlook

The United States wheat protein market size reached approximately USD 1.70 billion in 2023. The market is estimated to grow at a CAGR of 3.4% in the forecast period of 2024-2032, reaching a value of around USD 2.31 billion by 2032.

Key Takeaways

Wheat protein is a plant-based protein derived from wheat that can be used to boost the protein content of supplements or protein bars. It is enriched with amino acids such as lysine and glutamine and offers multiple health benefits such as reducing the risk of chronic diseases as well as aiding in weight loss.

Plant-based proteins do not contain cholesterol and saturated fat unlike animal-based protein, which is one of the major trends favouring the United States wheat protein market growth. Wheat-based protein offers a neutral flavour unlike soy or pea-based protein and is rich in iron, magnesium, folate, and other necessary vitamins and minerals, which makes it an attractive option among consumers who want to make a valuable addition to their balanced diet.

Key Trends and Developments

Rising popularity of vegan meat among Gen Z; health benefits offered by wheat protein for women; growth of fortified wheat snacks demand; and greater product labelling are the major trends impacting the market growth.

United States Wheat Protein Market Trends

Upton’s Naturals Jerky Bites contain upto 8-10 grams of protein and complement the taste of traditional beef snacks which are popular among Americans. This is expected to prompt other major market players to innovate their product offerings, which can lead to the United States wheat protein market expansion. These snacks are flavoured with fruits and spices and come in tarragon ginger lime and pineapple pink pepperoni flavours as well. They are packed with an antioxidant which comprises an oxygen absorber and contains iron.

Another major factor aiding the United States wheat protein market development is the increasing research activities demonstrating the benefits of plant-based protein. The International Food Information Council in 2023 found that nearly 30% of the Americans surveyed consider protein-rich food to be healthier than other alternatives for consumption. Front-of-package labelling is expected to boost consumer awareness regarding the quality of food they consume and facilitate the consumers’ shift towards wheat and other plant-based proteins.

Market Segmentation

“United States Wheat Protein Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Dry wheat protein is expected to constitute a major United States wheat protein market share in the coming years

The demand for dry wheat protein is significantly rising as it can be mixed easily into soups, shakes, yoghurt, and other mixtures. This immediately boosts the protein content of meals, which is regarded by most Americans as a critical component of healthy foods. Dry wheat protein also enhances muscle repair, provides energy, and protects the body against diseases.

The demand for liquid wheat protein is also expected to increase over the forecast period. Its application enhances hair lustre and volume tremendously and improves the texture of skin. Besides, liquid wheat protein has numerous health benefits for hair and skin, which is likely to increase its application by the cosmetics industry in the forecast period.

The application of wheat proteins in bakery and snacks is expected to dominate the market in the forecast period

Increased incorporation of wheat protein into bakery products such as flatbreads and buns to offer functional benefits is expected to boost the United States wheat protein market growth in the forecast period. Wheat protein can soften the dough and maintain a consistent texture and volume in the bakery production process. It offers an ideal solution for manufacturing snacks and cookies that can be consumed without any harmful health effects.

Nutritional bars and drinks are also expected to witness a surge in wheat protein fortification as consumer demand evolves and people switch to healthier alternatives for satiating hunger and remaining energetic for long periods of time. Processed meat is also expected to become a common household food product in the coming years with the rising consumption of plant-based meat among children in the USA.

Competitive Landscape

Major players in the United States wheat protein market are researching innovative ways to develop wheat protein products that meet evolving preferences of consumers.

Other United States wheat protein market players include Roquette Frères, Amber Wave, and Manildra Group USA, among others.

Key Highlights of the Report

United States Wheat Protein Market Report Snapshots

United States Wheat Protein Market Size

United States Wheat Protein Market Trends

United States Wheat Protein Companies