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Report Overview

The United States video on demand market is projected to grow at a CAGR of 8.70% between 2025 and 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

United States Video on Demand Market Report Summary Description Value
Base Year USD Million 2024
Historical Period USD Million 2018-2024
Forecast Period USD Million 2025-2034
Market Size 2024 USD Million XX
Market Size 2034 USD Million XX
CAGR 2018-2024 Percentage XX%
CAGR 2025-2034 Percentage 8.70%
CAGR 2025-2034 - Market by Region Southeast 8.6%
CAGR 2025-2034 - Market by Region New England 8.1%
CAGR 2025-2034 - Market by Type Subscription Video on Demand 9.6%
CAGR 2025-2034 - Market by Content Type Movies 9.8%
Market Share by Region Southwest 18.0%

United States Video on Demand Market Outlook

The rising adoption of video-on-demand content for education, training, and entertainment purposes, is one of the crucial factors influencing the growth of the United States video on demand market. With the growing prominence of digital learning, several educational institutes and enterprises are utilising video on demand content for offering lectures and tutorials and allowing the students and the professionals to learn at their own pace.

Around 123 million homes in the United States possess at least one streaming video-on-demand (VOD) service as of December 2023, according to the data by Kantar’s latest Entertainment on Demand (EoD) report. Apple TV+, ESPN+, and Prime Video have witnessed high growth among the paid VOD competitors category.

United States Video on Demand Market Growth is Driven by the Presence of Content Production Companies in the Far West

  • The Far West region is expected to lead with the highest CAGR of 10.1%, driven by a tech-savvy population and a strong presence of content production companies. 
  • As per the United States video on demand industry analysis, the Rocky Mountain region follows with a CAGR of 9.4%, supported by increasing broadband penetration and a growing demand for streaming services. 
  • The Southwest, with a CAGR of 9.0%, benefits from a large and diverse population base that is rapidly adopting digital content consumption. 
  • The Southeast, growing at a CAGR of 8.6%, shows significant growth due to the expanding availability of high-speed internet and mobile connectivity. 
  • New England and the Mideast regions boost the United States video on demand market value with CAGRs of 8.1% and 7.5%, respectively, reflecting steady demand in these mature markets. 
  • The Plains and Great Lakes regions, with CAGRs of 7.0% and 6.5%, respectively, experience slower growth due to smaller market sizes and less aggressive adoption of VoD services.
CAGR 2025-2034 - Market by Region
Southeast 8.6%
New England 8.1%
Mideast XX%
Plains XX%
Great Lakes XX%
Southwest 9.0%
Rocky Mountain 9.4%
Far West 10.1%

One of the Key United States Video on Demand Market Trends is the Burgeoning Popularity of Renting Content

  • By Type, Subscription Video on Demand (SVOD) is expected to experience the highest growth, with a CAGR of 9.6%, driven by the increasing popularity of streaming platforms like Netflix, Hulu, and Disney+. 
  • Ad-Supported Video on Demand (AVOD) follows with a CAGR of 9.2%, reflecting the rise of free-to-access services that generate revenue through advertising. 
  • Transactional Video on Demand (TVOD) increases the United States video on demand market revenue with a CAGR of 8.4%. The segment continues to grow as consumers increasingly prefer renting or purchasing content on a pay-per-view basis. 
  • The 'Others' category, with a CAGR of 7.8%, includes various additional VoD services, contributing to overall market growth at a slower pace.

The Rising Trend of Binge Watching on Streaming Platforms Fuel United States Video on Demand Market Share

  • By Content Type, Movies are expected to lead with the highest CAGR of 9.8%, driven by the continued demand for cinematic content across various platforms. 
  • TV Shows follow with a CAGR of 9.3%, reflecting the popularity of binge-watching series on streaming services. 
  • As per the United States video on demand market dynamics and trends, Sports content, with a CAGR of 8.9%, is gaining traction due to the increasing availability of live sports streaming options. 
  • News content, growing at a CAGR of 8.4%, remains essential but sees slower growth due to its widespread availability across multiple media formats. 
  • The 'Others' category, with a CAGR of 7.8%, includes various additional content types, contributing to the overall expansion of the VoD market.

Key Questions Answered in This Report:

  • How has the United States video on demand market performed historically, and what are the growth expectations for the future?
  • What are the primary factors influencing demand and growth in the United States video on demand market?
  • What are the key segments within the United States video on demand market, and how are they expected to evolve over the forecast period?
  • What are the major challenges and opportunities facing stakeholders in the United States video on demand market?
  • Who are the key players in the United States video on demand market, and what strategies are they employing to maintain a competitive edge?
  • What are the regulatory and policy factors influencing the United States video on demand market globally or regionally?
  • How competitive is the United States video on demand market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers?
  • What are the current trends shaping the United States video on demand market landscape, and how are they expected to evolve in the future?
  • How are technological advancements impacting the United States video on demand market, and what role do innovation and R&D play in driving growth?
  • What are the consumer preferences and buying behavior trends influencing the United States video on demand market?
  • How sustainable are current growth rates in the United States video on demand market, and what factors could potentially disrupt these trends?
  • What are the regional dynamics within the United States video on demand market, and how do they contribute to overall market growth?
  • What are the economic factors influencing the United States video on demand market, such as GDP growth, inflation rates, and currency fluctuations?
  • How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States video on demand market?
  • What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States video on demand market?
  • What are the regulatory and legal frameworks impacting the United States video on demand market globally or in key regions?
  • How are changing consumer lifestyles and preferences influencing product or service demand within the United States video on demand market?
  • What are the emerging market trends and niche opportunities within the United States video on demand market that stakeholders should be aware of?
  • How resilient is the United States video on demand market to external shocks or disruptions, such as geopolitical tensions or natural disasters?
  • What are the potential barriers to market entry and growth for new players in the United States video on demand market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States video on demand market spanning from 2018 to 2032.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States video on demand industry.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States video on demand market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States video on demand market landscape.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Content Type
  • Region
Breakup by Type
  • Subscription Video on Demand (SVOD)
  • Transactional Video on Demand (TVOD)
  • Ad-supported Video on Demand (AVOD)
  • Others
Breakup by Content Type
  • Movies
  • TV Shows
  • Sports
  • News
  • Others
Breakup by Region
  • New England
  • Mideast
  • Great Lakes
  • Plains
  • Southeast
  • Southwest
  • Rocky Mountain
  • Far West
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Netflix, Inc.
  • Amazon Prime Video
  • Hulu LLC
  • Disney+
  • Apple TV+
  • Others

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