United States Toys Market Report and Forecast 2025-2034

United States Toys Market Size

The United States toys market reached a value of nearly USD 38.20 billion in 2024. The market is estimated to grow at a CAGR of 5.1% during the forecast period of 2025-2034 to attain around USD 59.77 billion by 2034.

United States Toys Market Outlook

The United States toys market expansion is being fuelled by the increasing introduction of evergreen toy characters inspired by small-screen entertainment shows for children on television. Such toys enjoy cross-generational appeal among the masses and bolster the revenues of toy manufacturers. Social media trends and unique video game launches are also expected to impact the demand for toys favourably in the United States.

The resurgence of cultural interest in the genre of mystery and horror is expected to increase the demand for toys with hidden features and secret codes. Emerging technologies such as artificial intelligence and machine learning are expected to play a critical role in the design and development of such toys. Moreover, sustainable toys with excellent heirloom qualities are expected to witness a surge in demand among parents, as they value a toy’s ability to grow with their children and adapt to their needs.

The Rising Demand for Action Figures and Dolls is One of the Crucial United States Toys Market Trends

• Action figures are expected to lead with a CAGR of 5.7% during the forecast period of 2025-2034. A strong brand loyalty for action figures and expanding franchises are driving the United States toys demand growth. 

• Dolls follow closely with a growth rate of 5.4%, benefiting from continuous innovation and new product launches. 

• Educational toys are anticipated to grow at a CAGR of 5.2% between 2025 and 2034. The increasing parental emphasis on learning and development is shaping the United States toys market dynamics and trends. 

• Construction sets are projected to see a slightly lower growth rate of 4.9%, reflecting steady demand among children and collectors alike. 

• As per the United States toys market analysis, the "Others" category, which includes various smaller segments, is expected to grow at a CAGR of 4.6%, indicating a more mature market with limited expansion opportunities. This growth distribution highlights the diverse demand patterns within the toy industry, influenced by consumer preferences and product innovation.

The Growing Demand for Early Developmental and Preschool Toys is Driving the United States Toys Market Growth

• The 0-2 years age group is projected to have the highest CAGR of 5.8% during the forecast period of 2025-2034. The growing demand for early developmental toys is boosting the United States toys market revenue. 

• The 3-5 years segment follows with a CAGR of 5.5%, reflecting the popularity of preschool toys that encourage learning and creativity. 

• The 6-8 years age group is expected to grow at a rate of 5.3% and hold a substantial portion of the United States toys market share, supported by a wide range of products, including educational and interactive toys. 

• The 9-11 years segment is projected to have a moderate growth rate of 4.8%, indicating steady demand for more complex toys like construction sets and STEM-related products. 

• For the 12-14 years age group, the growth rate is expected to be 4.6%, as children in this age group may shift towards electronic gadgets and video games. 

• As per the United States toys industry statistics, the "Others" category, encompassing all other age groups, is expected to grow at the slowest rate of 4.1%, reflecting a more mature and saturated market segment.

United States Toys Market Regional Analysis

• The Far West region is projected to lead with a CAGR of 5.9% between 2025 and 2034. The high consumer spending and a strong retail presence are creating lucrative United States toys market opportunities. 

• The Rocky Mountain and Southwest regions are also expected to see robust growth at 5.5% and 5.3% respectively, benefiting from population growth and increasing disposable incomes. 

• The United States toys market regional insights show that the Southeast follows closely with a CAGR of 5.0%, supported by expanding retail networks. 

• The Northeast, including New England and the Mideast, is projected to grow more moderately, with CAGRs of 4.7% and 4.4%, respectively. 

• The Great Lakes and Plains regions are expected to see slower growth, at 3.8% and 4.1%, reflecting more mature markets with less room for expansion. Overall, regional disparities in economic conditions and retail infrastructure are key factors influencing the United States toys market value.

Key Questions Answered in This Report:

• How has the United States toys market performed historically, and what are the growth expectations for the future?

• What are the primary factors influencing demand and growth in the United States toys market?

• What are the key segments within the United States toys market, and how are they expected to evolve over the forecast period?

• What are the major challenges and opportunities facing stakeholders in the United States toys market?

• Who are the key players in the United States toys market, and what strategies are they employing to maintain a competitive edge?

• What are the regulatory and policy factors influencing the United States toys market globally or regionally?

• How competitive is the United States toys market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers?

• What are the current trends shaping the United States toys market landscape, and how are they expected to evolve in the future?

• How are technological advancements impacting the United States toys market, and what role do innovation and R&D play in driving growth?

• What are the consumer preferences and buying behavior trends influencing the United States toys market?

• How sustainable are current growth rates in the United States toys market, and what factors could potentially disrupt these trends?

• What are the regional dynamics within the United States toys market, and how do they contribute to overall market growth?

• What are the economic factors influencing the United States toys market, such as GDP growth, inflation rates, and currency fluctuations?

• How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States toys market?

• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States toys market?

• What are the regulatory and legal frameworks impacting the United States toys market globally or in key regions?

• How are changing consumer lifestyles and preferences influencing product or service demand within the United States toys market?

• What are the emerging market trends and niche opportunities within the United States toys market that stakeholders should be aware of?

• How resilient is the United States toys market to external shocks or disruptions, such as geopolitical tensions or natural disasters?

• What are the potential barriers to market entry and growth for new players in the United States toys market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States toys market spanning from 2018 to 2032.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States toys industry.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States toys market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States toys market landscape.

Key Highlights of the Report