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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
United States Toilet Paper Market Growth
Increased health awareness and concerns and growing awareness regarding sanitation have been key drivers propelling the growth of the United States toilet paper market. Approximately 57 sheets of toilet paper are used daily by an average American. Customers are adopting high-quality toilet paper that may offer a comfortable clean, durability when wiping, and less lint and residue due to the increased focus on optimal sanitation. Consumer spending on personal care products has increased as a result of rising living standards and disposable incomes, supporting industry expansion. According to United States toilet paper market dynamics and trends, major companies are actively investing in modernizing their manufacturing facilities to produce toilet paper while utilizing recycled fibers.
E-commerce platforms and online delivery websites and applications are rapidly increasing which has also positively impacted the toilet paper market in the country. The demand for toilet paper is on the rise in the states and especially saw a significant upturn in 2023. The convenience of getting day-to-day necessities like this delivered to your doorstep has driven up sales. Many platforms also offer subscription services where consumers can have toilet paper delivered regularly. Due to high competition in the market, retailers on online platforms offer discounts that make it more cost-effective than offline stores.
The rising trend for sustainability is a key trend of United States toilet paper market. The preference for toilet paper made of sustainable sources is growing due to changes in purchasing patterns and environmental consciousness. Examples of these materials include bamboo, recycled paper, and non-wood fiber alternatives. Market players are actively developing new materials, improving production processes and coming up with ways to minimize wastage due to the change in people’s spending habits.
United States Toilet Paper Market Report Snapshots
United States Toilet Paper Market Size
United States Toilet Paper Market Growth
United States Toilet Paper Market Share
United States Toilet Paper Companies
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
It is estimated that the market reached approximately USD 10.74 billion in 2023.
The toilet paper market in United States is expected to grow at a CAGR of 4.90% between 2024 and 2032.
The market is projected to reach a value of around USD 16.52 billion by the year 2032.
Expansion of tourism sector, growing number of e-commerce platforms, and adoption of advanced technologies in the production process are the major drivers of the market.
The increasing inclination towards sustainable products and rising hygiene consciousness are the key trends of the market.
Based on type, the market is divided into 1 ply, 2ply, and others.
The key players in the market are Kimberly-Clark Corp., Essity AB, GCP Paper USA Inc., Procter & Gamble Co., Cascades Inc., Georgia-Pacific LLC, Kruger Inc., Suzano S.A., Softex Group, Cardinal Tissue, LLC, and others.
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