United States Tequila and Mezcal Market Report and Forecast 2024-2032

United States Tequila and Mezcal Market Size

The United States tequila and mezcal market reached a value of nearly USD 1,038.39 million in 2023. The market is estimated to grow at a CAGR of 15.1% during the forecast period of 2024-2032 to attain USD 3,692.00 million by 2032.

United States Tequila and Mezcal Market Outlook

Tequila and mezcal are important elements of the liquor segment in the United States. There has been a surge in the popularity of these two Mexican spirits due to a growth in the adoption of Mexican culture and food in the United States. The consumption of Mexican cuisine has increased, which has played a major role in propelling the United States tequila and mezcal market growth.

A visible ‘cocktail culture’ has also surfaced in the United States, which has caused an increase in the consumption of tequila-based and mezcal-based drinks, in turn, driving the liquor’s sales. Both tequila and mezcal are expensive artisanal liquors. As people’s income levels have risen, they can afford to spend on expensive experiences like these, which have played a major role in the United States tequila and mezcal market development.

The Rising Demand for Unique and Authentic Artisanal Spirits is One of the Crucial United States Tequila and Mezcal Market Trends

• Mezcal is expected to experience the highest growth, with a CAGR of 16.6%. The United States tequila and mezcal market value is increasing amid the rising consumer interest in unique and authentic artisanal spirits, along with surging awareness of mezcal's distinct production process. 

• As per the United States tequila and mezcal market analysis, tequila, growing at a CAGR of 13.6%, remains popular due to its established presence in the market and the increasing trend of premiumisation within the category.

The Expansion of On-Trade Channels and the Growing Trend of Home Entertainment are Driving the United States Tequila and Mezcal Market Expansion

• The off-trade distribution channel is expected to lead with the highest CAGR of 17.0%. The convenience of purchasing spirits from retail outlets, along with the rising trend of home entertainment and at-home cocktail making, is boosting the United States tequila and mezcal market revenue. 

• The on-trade distribution channel, growing at a CAGR of 15.9%, reflects the increasing popularity of tequila and mezcal in bars, restaurants, and nightclubs. The growing cocktail culture and consumer preference for experiencing premium spirits in social settings are aiding the United States tequila and mezcal demand growth.

United States Tequila and Mezcal Market Regional Analysis

• The Far West region is expected to lead with the highest CAGR of 17.6%. A strong cultural appreciation for artisanal spirits and a thriving nightlife that boosts on-trade sales are creating lucrative United States tequila and mezcal market opportunities.

• The Rocky Mountain region follows with a CAGR of 16.3%, supported by the increasing popularity of craft spirits and a robust tourism sector. 

• The Southwest, with a CAGR of 15.6%, benefits from its proximity to Mexico, fostering a strong cultural connection and higher demand for authentic tequila and mezcal. 

• The United States tequila and mezcal market regional statistics show that Southeast, growing at a CAGR of 15.0%, is expected to exhibit significant growth due to rising disposable incomes and a burgeoning cocktail culture. 

• New England, with a CAGR of 14.1%, and the Mideast, with a CAGR of 13.0%, are anticipated to hold significant portions of the United States tequila and mezcal market share, driven by an increasing number of bars and restaurants offering premium spirits. 

• The Plains region, with a CAGR of 12.1%, and the Great Lakes region, with a CAGR of 11.4%, experience steady growth due to expanding consumer interest in high-quality alcoholic beverages and growing market penetration.

Key Questions Answered in This Report:

• How has the United States tequila and mezcal market performed historically, and what are the growth expectations for the future?

• What are the primary factors influencing demand and growth in the United States tequila and mezcal market?

• What are the key segments within the United States tequila and mezcal market, and how are they expected to evolve over the forecast period?

• What are the major challenges and opportunities facing stakeholders in the United States tequila and mezcal market?

• Who are the key players in the United States tequila and mezcal market, and what strategies are they employing to maintain a competitive edge?

• What are the regulatory and policy factors influencing the United States tequila and mezcal market globally or regionally?

• How competitive is the United States tequila and mezcal market according to Porter's five forces analysis, including factors like the bargaining power of buyers and suppliers?

• What are the current trends shaping the United States tequila and mezcal market landscape, and how are they expected to evolve in the future?

• How are technological advancements impacting the United States tequila and mezcal market, and what role do innovation and R&D play in driving growth?

• What are the consumer preferences and buying behaviour trends influencing the United States tequila and mezcal market?

• How sustainable are current growth rates in the United States tequila and mezcal market, and what factors could potentially disrupt these trends?

• What are the regional dynamics within the United States tequila and mezcal market, and how do they contribute to overall market growth?

• What are the economic factors influencing the United States tequila and mezcal market, such as GDP growth, inflation rates, and currency fluctuations?

• How are demographic shifts, such as ageing populations or urbanization trends, affecting demand in the United States tequila and mezcal market?

• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States tequila and mezcal market?

• What are the regulatory and legal frameworks impacting the United States tequila and mezcal market globally or in key regions?

• How are changing consumer lifestyles and preferences influencing product or service demand within the United States tequila and mezcal market?

• What are the emerging market trends and niche opportunities within the United States tequila and mezcal market that stakeholders should be aware of?

• How resilient is the United States tequila and mezcal market to external shocks or disruptions, such as geopolitical tensions or natural disasters?

• What are the potential barriers to market entry and growth for new players in the United States tequila and mezcal market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, and historical and current market trends, and forecasts the dynamics of the United States tequila and mezcal market spanning from 2018 to 2032. 

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States tequila and mezcal market.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States tequila and mezcal market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States tequila and mezcal market landscape.

Key Highlights of the Report