United States Television Market Report and Forecast 2024-2032

United States Television Market Size

The United States television market reached approximately USD 19.43 billion in 2023. The market is projected to grow at a CAGR of 2.60% between 2024 and 2032, reaching a value of around USD 24.48 billion by 2032.

United States Television Market Outlook

• As per the Hub Entertainment Research, around 79 per cent of households in the United States own a smart TV as of May 2024.

• As per the industry reports, the overall revenue generated by TV in the USA was USD 220.9 billion in 2023.

• According to the data by Hub Entertainment Research, smart TVs are now being used by 62 per cent of USA households to stream content on a weekly basis.

United States Television Market Growth

The emergence of 4K and 8K resolution, the growing popularity of streaming services, and the rise of affordable TVs are some of the prominent market drivers. Customers are increasingly searching for displays with higher resolutions such as 4K and 8K to enhance picture quality and improve their viewing experiences.

The accessibility of advanced features to a broad range of US-based audiences has been facilitated by the cost-effective prices for high-end TVs. This affordable cost is supported by the advancements in manufacturing and growing competition between market players.  Moreover, the demand for larger screen sizes is increasing among consumers, as many households are choosing TVs that are 55 inches and larger in order to enhance their viewing experience and create a more immersive environment.

The launch of gaming consoles such as PlayStation 5 and Xbox Series X that are compatible with 4K gaming is further fuelling the demand for televisions with cutting-edge display technologies, high refresh rates, and minimal latency.

United States Television Industry Segmentation

“United States Television Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Smart TV 

• LCD, Plasma, and LED TVs 

• Cathode-Ray Tube (CRT) and Rear-Projection TVs 

Market Breakup by Distribution Channel

• Offline

• Online

Market Breakup by Region

• New England

• Mideast

• Great Lakes

• Plains

• Southeast

• Southwest

• Rocky Mountain

• Farwest

United States Television Market Share

Based on type, the market is divided into smart TV, LCD, plasma, and LED TVs, and Cathode-Ray Tube (CRT) and rear-projection TVs. The smart TV segment accounts for a substantial market share as a large number of smart TVs are equipped with pre-installed apps for well-known streaming platforms such as Netflix, Hulu, Amazon Prime Video, Disney+, and others. This feature greatly appeals to consumers who are increasingly dependent on streaming services for their entertainment requirements.

Leading Companies in the United States Television Market

The market players are readily launching advanced technologies such as OLED and QLED to meet the evolving regulatory landscape.

• Samsung Electronics Co., Ltd.

• LG Corp.

• Panasonic Holdings Corp.

• Sony Group Corp.

• Toshiba Corporation

• Hisense International Co., Ltd.

• KONKA Group Co. Ltd.

• Sansui Electric Co., Ltd.

• Vizio Holding Corp.

• Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)

• Others

Key Highlights of the Report