The United States tablet market reached around 42.24 Million Units in 2025. The market is projected to grow at a CAGR of 2.50% between 2026 and 2035 to reach nearly 54.07 Million Units by 2035.
This growth is driven by rising demand for portable computing solutions, increased adoption in education and business sectors, and continuous technological innovations. Features such as enhanced battery life, high-resolution displays, and integration with smart ecosystems are attracting a wide range of consumers. Additionally, the growing popularity of remote work and e-learning continues to boost tablet usage across various age groups. Leading manufacturers are focusing on affordability, performance, and design to gain competitive advantage, further fueling the market expansion in the United States.
Base Year
Historical Period
Forecast Period
As reported by the U.S. Census Bureau, by the conclusion of 2023, e-commerce sales accounted for 15.6% of the overall retail sales in the United States.
More than 40% of students in the United States participate in online learning every day.
In 2021, electronics emerged as the largest e-commerce category in the United States, generating an online expenditure of USD 165 million, reflecting an 8% increase compared to the previous year.
Compound Annual Growth Rate
2.5%
Value in Million Units
2026-2035
*this image is indicative*
| United States Tablet Market Report Summary | Description | Value |
| Base Year | Million Units | 2025 |
| Historical Period | Million Units | 2019-2025 |
| Forecast Period | Million Units | 2026-2035 |
| Market Size 2025 | Million Units | 42.24 |
| Market Size 2035 | Million Units | 54.07 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 2.50% |
| CAGR 2026-2035 - Market by Region | Far West | 2.9% |
| CAGR 2026-2035 - Market by Region | Southwest | 2.7% |
| CAGR 2026-2035 - Market by Operating System | Android | 3.0% |
| CAGR 2026-2035 - Market by Distribution Channel | Online | 7.4% |
| 2025 Market Share by Region | New England | 6.3% |
The e-commerce sector has experienced remarkable growth, with over 26.2 million websites operating globally. A significant portion of this digital marketplace is concentrated in the United States, where more than 13 million e-commerce sites are based. This robust presence underscores the country’s pivotal role in the global online retail environment. According to the U.S. Census Bureau, total e-commerce sales in the nation reached an impressive $1,118.7 billion in 2023, reflecting a substantial increase in consumer spending through online platforms.
This surge in e-commerce activity is not just a statistic; it has tangible implications for various sectors, particularly in sales of electronic devices such as tablets. As more consumers turn to online shopping for their needs, the convenience and user-friendly nature of tablets have made them increasingly popular. Shoppers appreciate the ability to browse, compare, and purchase products from the comfort of their homes or on the go, all facilitated by the intuitive interfaces and portability of tablets.
The increase in disposable income and rapid urbanisation has led to a rise in consumer spending on goods, particularly electronics. According to the Consumer Technology Association, US consumers allocated a staggering $497 billion towards technology in 2022. This figure underscores the growing importance of technology in everyday life and reflects a broader cultural shift towards digital integration.
The advent of 5G technology, the growing focus on sustainability; the development of foldable displays; and technological advancements and innovations are propelling the United States tablet market expansion.
There is a rising demand for 5G-enabled tablets that can enable seamless streaming of high-definition content, facilitate smooth browsing, ensure seamless collaboration, and provide rapid data transfer. The growing trend of remote learning and education is fuelling the demand for 5G-enabled tablets for productive and seamless remote experiences.
With the growing emphasis on sustainability, tablets incorporated with recyclable materials in components and packaging are gaining popularity. Key players are also improving the repairability of tablets, utilising energy-efficient designs, and expanding their lifespan to reduce electronic waste and enhance the overall sustainability of tablets.
Foldable displays with improved portability, flexibility, and multitasking capabilities, seamless transition, enhanced immersive experiences, and improved productivity are expected to revolutionise the tablet landscape in the forecast period.
Advanced technologies such as artificial intelligence (AI) and machine learning integrated into tablets are transforming user experiences by streamlining interactions, allowing for hands-free operations, providing context-aware assistance, and offering personalised recommendations for relevant content, services, and apps.
5G tablets are gaining significant popularity among both students and working individuals due to their better network connectivity, quicker uploads and downloads, and improved efficiency and productivity. 5G technology also enhances the services and applications of tablets, facilitating IoT integration, remote work, and augmented reality experiences.
With advancements in foldable display technologies, key players are likely to develop foldable tablets with enhanced flexibility, durability, functionality, and screen quality. As such tablets can accommodate larger batteries owing to their large size and offer longer usage times, their demand among working professionals and students is anticipated to surge in the forecast period.
"United States Tablet Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Operating System
Market Breakup by Screen Size
Market Breakup by End-Use
Market Breakup by Distribution Channel
Market Breakup by Region
| CAGR 2026-2035 - Market by | Region |
| Far West | 2.9% |
| Southwest | 2.7% |
| New England | XX% |
| Mideast | XX% |
| Great Lakes | XX% |
| Plains | XX% |
| Southeast | XX% |
| Rocky Mountain | XX% |
Based on the distribution channel, the market is segmented into online and offline. The online distribution channel is projected to grow at a CAGR of 7.4% during the forecast period of 2026-2035 as it facilitates ease and convenience to the customers. Online channels are available around the clock, allowing consumers to make purchases at their convenience, free from the constraints of traditional retail hours.
Major players are focusing on incorporating AI-enabled features into the product to gain a competitive edge in the market.
The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market attained a volume of nearly 42.24 Million Units.
The market is assessed to grow at a CAGR of 2.50% between 2026 and 2035.
The market is estimated to reach around 54.07 Million Units by 2035.
The market is being driven by a rise in online learning platforms and remote work culture and growing online distribution channels.
The key trends aiding the market expansion include the integration of smart technology into tablets and the increase in digital content consumption.
The major distribution channels in the market are online and offline.
The major regions considered in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The major players in the market are Apple Inc., Lenovo Group Ltd., Samsung Electronics Co. Ltd., AsusTek Computer Inc., LG Corporation, Acer Inc., Xiaomi Group, Nokia Corporation, Hewlett Packard Enterprise Development LP, and Microsoft Corporation, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment
|
| Breakup by Operating System |
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| Breakup by Screen Size |
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| Breakup by End Use |
|
| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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