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Report Overview

The United States tablet market reached around 41.21 Million Units in 2024. The market is projected to grow at a CAGR of 2.50% between 2025 and 2034 to reach nearly 52.75 Million Units by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • As reported by the U.S. Census Bureau, by the conclusion of 2023, e-commerce sales accounted for 15.6% of the overall retail sales in the United States.

  • More than 40% of students in the United States participate in online learning every day.

  • In 2021, electronics emerged as the largest e-commerce category in the United States, generating an online expenditure of USD 165 million, reflecting an 8% increase compared to the previous year.

Compound Annual Growth Rate

Value in Million Units

2.5%

2025-2034


United States Tablet Market Outlook

*this image is indicative*

United States Tablet Market Report Summary Description Value
Base Year Million Units 2024
Historical Period Million Units 2018-2024
Forecast Period Million Units 2025-2034
Market Size 2024 Million Units 41.21
Market Size 2034 Million Units 52.75
CAGR 2018-2024 Percentage XX%
CAGR 2025-2034 Percentage 2.50%
CAGR 2025-2034 - Market by Region Far West 2.9%
CAGR 2025-2034 - Market by Region Southwest 2.7%
CAGR 2025-2034 - Market by Operating System Android 3.0%
CAGR 2025-2034 - Market by Distribution Channel Online 7.4%
2024 Market Share by Region New England 6.3%

United States Tablet Market Growth

The e-commerce sector has experienced remarkable growth, with over 26.2 million websites operating globally. A significant portion of this digital marketplace is concentrated in the United States, where more than 13 million e-commerce sites are based. This robust presence underscores the country’s pivotal role in the global online retail environment. According to the U.S. Census Bureau, total e-commerce sales in the nation reached an impressive $1,118.7 billion in 2023, reflecting a substantial increase in consumer spending through online platforms.

This surge in e-commerce activity is not just a statistic; it has tangible implications for various sectors, particularly in sales of electronic devices such as tablets. As more consumers turn to online shopping for their needs, the convenience and user-friendly nature of tablets have made them increasingly popular. Shoppers appreciate the ability to browse, compare, and purchase products from the comfort of their homes or on the go, all facilitated by the intuitive interfaces and portability of tablets.

The increase in disposable income and rapid urbanisation has led to a rise in consumer spending on goods, particularly electronics. According to the Consumer Technology Association, US consumers allocated a staggering $497 billion towards technology in 2022. This figure underscores the growing importance of technology in everyday life and reflects a broader cultural shift towards digital integration.

Key Trends and Developments

United States Tablet Market Trends

5G tablets are gaining significant popularity among both students and working individuals due to their better network connectivity, quicker uploads and downloads, and improved efficiency and productivity. 5G technology also enhances the services and applications of tablets, facilitating IoT integration, remote work, and augmented reality experiences.

With advancements in foldable display technologies, key players are likely to develop foldable tablets with enhanced flexibility, durability, functionality, and screen quality. As such tablets can accommodate larger batteries owing to their large size and offer longer usage times, their demand among working professionals and students is anticipated to surge in the forecast period.

United States Tablet Industry Segmentation

United States Tablet Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Operating System:

  • Android
  • iOS
  • Windows

Market Breakup by Screen Size:

  • 8 Inch
  • 8 Inch and Above

Market Breakup by End-Use:

  • Consumer
  • Commercial

Market Breakup by Distribution Channel:

  • Online
  • Offline

Market Breakup by Region:

  • New England
  • Mideast
  • Great Lakes
  • Plains
  • Southeast
  • Southwest
  • Rocky Mountain
  • Far West

CAGR 2025-2034 - Market by Region
Far West 2.9%
Southwest 2.7%
New England XX%
Mideast XX%
Great Lakes XX%
Plains XX%
Southeast XX%
Rocky Mountain XX%

United States Tablet Market Share

Based on the distribution channel, the market is segmented into online and offline. The online distribution channel is projected to grow at a CAGR of 7.4% during the forecast period of 2025-2034 as it facilitates ease and convenience to the customers. Online channels are available around the clock, allowing consumers to make purchases at their convenience, free from the constraints of traditional retail hours.

Leading Companies in the United States Tablet Market

Major players are focusing on incorporating AI-enabled features into the product to gain a competitive edge in the market.

  • Apple Inc.
  • Lenovo Group Ltd.
  • Samsung Electronics Co. Ltd.
  • Microsoft Corporation
  • Lenovo Group Ltd.
  • Huawei Technologies Co., Ltd.
  • Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the market attained a value of nearly 41.21 Million Units.

The market is assessed to grow at a CAGR of 2.50% between 2025 and 2034.

The market is estimated to reach around 52.75 Million Units by 2034.

The market is being driven by a rise in online learning platforms and remote work culture and growing online distribution channels.

The key trends aiding the market expansion include the integration of smart technology into tablets and the increase in digital content consumption.

The major distribution channels in the market are online and offline.

The major regions considered in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.

The major players in the market are Apple Inc., Lenovo Group Ltd., Samsung Electronics Co. Ltd., AsusTek Computer Inc., LG Corporation, Acer Inc., Xiaomi Group, Nokia Corporation, Hewlett Packard Enterprise Development LP, and Microsoft Corporation, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment

  • Operating System
  • Screen Size
  • End Use
  • Distribution Channel
  • Region
Breakup by Operating System
  • Android
  • iOS
  • Windows
Breakup by Screen Size
  • 8 Inch
  • 12 Inch and Above
Breakup by End Use
  • Consumer
  • Commercial
Breakup by Distribution Channel
  • Online
  • Offline
Breakup by Region
  • New England
  • Mideast
  • Great Lakes
  • Plains
  • Southeast
  • Southwest
  • Rocky Mountain
  • Farwest
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Apple Inc.
  • Lenovo Group Ltd.
  • Samsung Electronics Co. Ltd.
  • AsusTek Computer Inc.
  • LG Corporation
  • Acer Inc.
  • Xiaomi Group
  • Nokia Corporation
  • Hewlett Packard Enterprise Development LP
  • Microsoft Corporation
  • Others

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