The United States swimwear market size reached around USD 10.70 Billion in 2025. The market is projected to grow at a CAGR of 5.60% between 2026 and 2035 to reach nearly USD 18.45 Billion by 2035. The market growth can be attributed to the increasing demand for women’s swimwear and the introduction of novel body-positive designs. Technological advancements in production processes, coupled with the rising adoption of UV-resistant swimwear, are also spurring the rate of market development.
Base Year
Historical Period
Forecast Period
The growing popularity of beach destinations like Myrtle Beach in the US is boosting the demand for swimwear to allow wearers comfort and freedom for water activities like sunbathing, swimming, and surfing, among others. In 2022, Myrtle Beach International Airport welcomed over 2 million visitors in 2022, which made it one of the most popular beach destinations for travelling to in the United States.
The high number of beach destinations in the United States is leading to an influx of international and domestic tourists, surging the demand for swimwear. Reportedly, there are nearly 90,000 beaches in the USA. With such a vast number of beaches catering to different activities, ranging from casual lounging to diving and surfing, the demand for different types of swimwear, such as luxury resort wear, performance swimwear, and stylish beachwear, is surging.
With customers increasingly prioritising sustainability, key players in the United States swimwear market are utilising eco-friendly materials like organic cotton and biodegradable and recyclable fabrics. Brands are also investing in research and development to create new fabrics made from biodegradable materials, recycled ocean plastics, and sustainable fibres. In February 2024, US-based J.Crew, along with SuperCircle, announced the launch of a swimwear line made entirely from recycled water bottles to enhance its sustainability profile.
Compound Annual Growth Rate
5.6%
Value in USD Billion
2026-2035
*this image is indicative*
| United States Swimwear Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 10.70 |
| Market Size 2035 | USD Billion | 18.45 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 5.60% |
| CAGR 2026-2035 - Market by Region | Far West | 6.4% |
| CAGR 2026-2035 - Market by Region | Rocky Mountain | 6.2% |
| CAGR 2026-2035 - Market by Type | Women's Swimwear | 6.0% |
| CAGR 2026-2035 - Market by Distribution Channel | Online | 7.8% |
| Market Share by Country 2025 | Southeast | 21.9% |
In 2023, high-income consumers accounted for 35% of overall travel expenditure on summer vacations. Despite economic challenges, each income group in the United States plans to increase its travel expenditure substantially (6%-13%) from 2023. In 2023, an average American traveller undertook 3.1 trips in the summer, which was a significant growth from 2022. These factors indicate the soaring consumer appeal for summer travel, which is expected to increase the United States swimwear market value in the upcoming years.
Over the forecast period, swimwear trends are expected to be inspired by runway collections, cultural movements, and street-style clothing. This includes retro-inspired silhouettes, high-waisted bottoms, bold patterns and prints, and metallic finishes, apart from minimalist designs featuring neutral colours and clean lines. This is expected to increase the United States swimwear market revenue in the coming years.
The United States accounted for 28% of the world’s overall swimwear imports in 2022. This indicates the burgeoning consumer demand for stylish and sustainable swimwear options that can cater to their unique body type and enhance the pleasure of summer vacations.
Increasing innovation in swimwear design; a growing shift towards sustainability; the rising emphasis on body positivity; and evolving consumer preferences are the major factors favouring the United States swimwear market growth.
Swimwear designing companies are experimenting with innovative materials, design elements, and production techniques. From laser-cut detailing to adjustable straps and reversible styles for enhanced comfort and fit, companies are continuously pushing the boundaries of innovation.
Major swimwear brands are adopting eco-friendly materials like organic cotton, recycled nylon, and regenerated fibres obtained from sources like derived from sources like discarded fishing nets and ocean plastic. This is leading to the United States swimwear market expansion.
Major swimwear designers are recognising the diversity of consumers’ body types and are introducing a new range of clothing and accessories for swimmers. This is reflective of a larger strategic shift towards representation and greater inclusivity of different ethnicities by the clothing industry, thereby leading to the market growth.
Athleisure-style swimwear has become exceedingly popular, which is prompting brands to use performance fabrics with functional features like quick-drying properties and UV protection. Such swimwear is mostly preferred for its style and practicality and is a versatile option for consumers seeking both active wear and swim wear.
Increasing innovation in women’s swimwear
Halterneck swimsuits have emerged as a popular swimwear style for women, as they provide a flattering cut for each body type and are 100% adjustable. Moreover, strapless swimsuits with silicone edging have witnessed widespread adoption, as they can double up as comfortable bras and can be worn with beach jewellery for an elevated aesthetic. Their fabric stretches with prolonged exposure to sun and chlorinated water, which also makes them durable. The United States swimwear market analysis suggests that brown swimsuits have become exceedingly popular among women as they impart a quiet luxurious look and can suit all skin tones. The proliferation of online distribution channels is also leading to increased sales of brown swimsuits, which is leading to the market growth.
Rising sales of athleisure-style swimwear
Athleisure style swimwear is garnering significant consumer appeal, as it blends the aesthetics of leisure fashion with the functionality of athletic clothes. This swimwear is created from durable fabrics and supports movement, which is increasing the United States swimwear market value. It can sometimes include sporty elements like supportive bras, high necklines, and racerbacks. Over the forecast period, the demand for such styles is expected to increase significantly among women.
The EMR’s report titled “United States Swimwear Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Breakup by Type
Breakup by Material
Breakup by Distribution Channel
Breakup by Region
| CAGR 2026-2035 - Market by | Region |
| Far West | 6.4% |
| Rocky Mountain | 6.2% |
| Southeast | 5.8% |
| New England | XX% |
| Mideast | XX% |
| Great Lakes | XX% |
| Plains | XX% |
| Southwest | XX% |
Based on region, the market is segmented into New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West. The Southeast represented 21.9% of the United States swimwear market share in 2025. Over the forecast period of 2026-2035, the market for swimwear in the Far West is expected to grow at a CAGR of 6.4% due to the rising number of summer travellers on western beaches.
Based on the distribution channel, the market can be categorised into online and offline. The United States swimwear market analysis suggests that online distribution channels are expected to grow at a CAGR of 7.8% during the forecast period of 2026-2035 due to rising internet and smartphone penetration rates. The convenience of home deliveries and the flexibility of digital payments provided by digital platforms are making them exceedingly popular, thereby driving the market growth.
By making substantial investments in production processes, companies are developing swimsuits with advanced features like moisture-wicking fabrics and UV protection. By engaging in sourcing sustainable materials and introducing body-positive designs for women, companies are also attempting to expand their United States swimwear market share in the coming years.
Pentland Group PLC was founded in 1932 and is headquartered in London, England. It specialises in manufacturing, marketing, and distributing creative swimwear, footwear, and fashionable accessories.
LVMH Moet Hennessy Louis Vuitton was founded in 1987 and is headquartered in Paris, France. It is engaged in producing and marketing luxurious products like perfumes and cosmetics, wines and spirits, apparel, watches and jewellery.
Gap Inc. was founded in 1969 and is headquartered in California, United States. It is one of the biggest speciality apparel companies in the US, and recorded sales worth USD 14.9 billion in 2023.
Perry Ellis International, Inc. was founded in 1967 and is headquartered in Florida, United States. It is a leading licensor, designer, and distributor of a wide range of high-quality apparel, fragrances, and accessories.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players included in the United States swimwear market report are Nike, Inc., Arena S.p.A, Puma SE, Swimwear Anywhere, Inc., Beach Bunny Holdings, LLC, TYR Sport. Inc., and GOTTEX Swimwear Brands Ltd., among others.
Upto 15% Off
USD
$2499 $2249
$3999 $3599
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2025, the market reached an approximate value of USD 10.70 Billion.
The market is projected to grow at a CAGR of 5.60% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 18.45 Billion by 2035.
The different regions considered in the market report include New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The different types of swimwear in the market are women’s swimwear, men’s swimwear, goggles and swim caps.
The different materials used for making swimwear are polyester/nylon, and spandex.
The different distribution channels in the market are online and offline.
Key players in the market are Pentland Group PLC, LVMH Moet Hennessy Louis Vuitton, Gap Inc., Perry Ellis International, Inc., Nike, Inc., Arena S.p.A, Puma SE, Swimwear Anywhere, Inc., Beach Bunny Holdings, LLC, TYR Sport. Inc., and GOTTEX Swimwear Brands Ltd., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Material |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share