United States Stevia Market Report and Forecast 2024-2032

United States Stevia Market Outlook

The United States stevia market attained a volume of 2.52 KMT in 2023. The market is further projected to grow at a CAGR of 7.4% between 2024 and 2032, reaching a volume of 4.87 KMT by 2032.

Key Takeaways

• The United States stevia market is growing due to the rising demand for low-calorie food items, availability of natural plant-based sweeteners, and government support to reduce sugar intake.

• Stevia is a zero-calorie plant extract that is generally recognised as safe by the FDA and is safe for people with diabetes.

• As per industry reports, the consumption of artificial sweeteners, including stevia, is highly prevalent in both adults and children in the United States, with approximately 25% of children and more than 41% of adults consuming them in 2009-2012.

Stevia is increasingly being used as a natural sweetener in various food and beverage products, such as dairy, bakery, confectionery, and beverages. This trend is driving the United States stevia market growth, as consumers seek healthier alternatives to sugar. Coca-Cola has launched several stevia-sweetened beverages, including Coca-Cola Life and Odwalla Smoothies. PepsiCo has launched several stevia-sweetened products, including Pepsi True and Trop50.

Consumers are increasingly demanding clean label products, free from artificial ingredients and additives. Stevia, being a natural sweetener, fits perfectly with this trend. The clean label movement is expected to drive the demand for stevia in the coming years. SweetLeaf is a brand of stevia-based sweeteners that is marketed as a natural and clean label product. It is used in various food and beverage products, including teas, coffees, and baked goods.

The top stevia manufacturers include GLG Life Tech Corporation, PureCircle Ltd., Tate & Lyle PLC, Stevia First Corp., and Archer-Daniels-Midland. These companies are investing in the development of innovative product variants and expanding their product offerings to meet the growing demand for natural sweeteners. For instance, GLG Life Tech Corp. launched Organipure, an organic line of stevia sweeteners, with certifications recognised in both North America and Europe.

As per United States stevia market analysis, the demand for powdered stevia is primarily driven by its ease of use and long shelf life, making it a popular choice among consumers and manufacturers alike. Liquid stevia is the smallest segment of the market, but it is expected to grow as liquid stevia is used as a natural sweetener in various beverages, including carbonated soft drinks, energy drinks, and sports drinks.

Market Segmentation

United States Stevia Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Extract Type

• Leaf

• Powder

• Liquid

Market Breakup by Application

• Food and Beverages

• Oral Care

• Pharmaceuticals

• Tabletop Sweetener

• Others

Market Breakup by Region

• New England

• Mideast

• Great Lakes

• Plains

• Southeast

• Southwest

• Rocky Mountain

• Far West

Competitive Landscape

Market players are actively engaged in developing new products, forming strategic alliances, and enhancing their reach to cater to the increasing consumer preference for natural, low-calorie sweeteners like stevia.

• Cargill, Incorporated

• Tate & Lyle PLC

• Archer Daniels Midland Company

• GLG LIFE TECH CORP.

• Ingredion Incorporated

• Koninklijke DSM NV

• Nascent Health Sciences, LLC

• Others

Key Highlights of the Report