United States Sports Tourism Market Report and Forecast 2025-2034

United States Sports Tourism Market Size

The United States sports tourism market reached approximately USD 50.42 billion in 2024. The market is projected to grow at a CAGR of 14.1% between 2025 and 2034, reaching a value of around USD 165.26 billion by 2034.

United States Sports Tourism Market Outlook

The market in the United States is supported by the increasing number of sporting events, along with the presence of well-established infrastructure to support large-scale events in the country. The United States is known for its world-class sporting infrastructure and has emerged as a prominent destination for sports enthusiasts, which is expected to continue to aid the region’s sports tourism market.

As per the sports tourism industry analysis in the United States, the country has a presence of several sports clubs, venues, and stadium facilities with large seating capacities to accommodate both local and international audiences. Moreover, the early adoption of advanced technologies in the region enables event organisers to leverage the power of technologies like AR and VR to enhance the overall experience of the audience, drive engagement, and boost revenue.

United States Sports Tourism Market Growth is Driven by Growth of Sports Events Across the Country

• The market is segmented by type into Sports Event Tourism, Nostalgia Sports Tourism, and Active Sports Tourism.

• Sports Event Tourism leads the market with a CAGR of 15.8% (2025-2034), driven by growth in major sports events and championships. 

• Nostalgia Sports Tourism also contributes to the United States sports tourism market revenue with a CAGR of 14.8%. This growth rate reflects increasing interest in historic sports locations. 

• Active Sports Tourism, with a forecast CAGR of 13.4%, is rising due to increased participation-driven sports tourism.

One of the Key United States Sports Tourism Market Trends is Led by The Burgeoning Popularity of the NFL

• In terms of sport, the market is led by Football, which has a CAGR of 15.9%, driven by the popularity of NFL and college football events. 

• Basketball follows with a CAGR of 15.1%, supported by the growth of the NBA and college basketball fan base. 

• Baseball, with a CAGR of 14.4%, attracts tourists to MLB games and historical venues and increases United States sports tourism market opportunities. 

• Soccer, with a CAGR of 13.5%, benefits from MLS and international soccer tournaments. 

• Other sports, encompassing diverse events and regional favourites, have a CAGR of 12.7%.

As per the United States Sports Tourism Market Regional Analysis, the Plains Region is Emerging as a Major Sports Tourism Destination

• Regionally, the United States sports tourism market is led by the Far West, which has a CAGR of 16.4%, driven by its warm climate that attracts year-round sports events. 

• The Rocky Mountain region follows with a CAGR of 15.2%, supported by its rich sports culture and historic venues. 

• The Southwest, with a CAGR of 14.5%, benefits from a strong fan base and sports tourism facilities which boosts the sports tourism market share in the United States.

• The Southeast and Mideast regions show significant growth, with CAGRs of 14.0% and 13.1%, respectively, driven by innovation in sports event hosting and major cities hosting prominent sports events. 

• The New England and Great Lakes regions, with CAGRs of 13.1% and 12.1%, respectively, experience steady growth due to outdoor sports and adventure tourism appeal and growing sports infrastructure investments. 

• The Plains region, with a CAGR of 11.3%, is emerging as a sports tourism destination.

Key Questions Answered in the Report:

• How has the United States sports tourism market performed historically, and what are the growth expectations for the future?

• What are the primary factors influencing demand and growth in the United States sports tourism market?

• What are the key segments within the United States sports tourism market, and how are they expected to evolve over the forecast period?

• What are the major challenges and opportunities facing stakeholders in the United States sports tourism market?

• Who are the key players in the United States sports tourism market, and what strategies are they employing to maintain a competitive edge?

• What are the regulatory and policy factors influencing the United States sports tourism market globally or regionally?

• How competitive is the United States sports tourism market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers?

• What are the current trends shaping the United States sports tourism market landscape, and how are they expected to evolve in the future?

• How are technological advancements impacting the United States sports tourism market, and what role do innovation and R&D play in driving growth?

• What are the consumer preferences and buying behavior trends influencing the United States sports tourism market?

• How sustainable are current growth rates in the United States sports tourism market, and what factors could potentially disrupt these trends?

• What are the regional dynamics within the United States sports tourism market, and how do they contribute to overall market growth?

• What are the economic factors influencing the United States sports tourism market, such as GDP growth, inflation rates, and currency fluctuations?

• How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States sports tourism market?

• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States sports tourism market?

• What are the regulatory and legal frameworks impacting the United States sports tourism market globally or in key regions?

• How are changing consumer lifestyles and preferences influencing product or service demand within the United States sports tourism market?

• What are the emerging market trends and niche opportunities within the United States sports tourism market that stakeholders should be aware of?

• How resilient is the United States sports tourism market to external shocks or disruptions, such as geopolitical tensions or natural disasters?

• What are the potential barriers to market entry and growth for new players in the United States sports tourism market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States sports tourism market spanning from 2018 to 2032.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States sports tourism industry.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States sports tourism market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States sports tourism market landscape.

Key Highlights of the Report